Around 13% of ecommerce websites are developed using the Magento framework, which makes it the world’s second widely used platform for eCommerce businesses. Magento is considered as one of the ideal platforms that come with foolproof customizing and intensified functioning. Over the years, it becomes the best choice for execution of essential eCommerce functions such as customer services, store management, improving sales, rewards, feedback, and other functions.
In the competitive global industry, you cannot commit fundamental development mistakes while developing a Magento store for your business. To achieve the top class functionalities and the best customer services, it is important to prioritize customer and visitor needs along with accepting the modern requirements of the web to increase sales of your website. Organizations should avoid following pitfalls during Magento eCommerce development to improve customer loyalty, visitors and revenue:
Problem with Layered Navigation
The layered navigation can be described as multiple options available on a single page. In layered navigation, several categories are ranged on one page and allow users to choose their desired options from the menu. Different problems may occur in layered navigation, including overlapped categories, obscured images and slow page loading. Nowadays, page load speed matters a lot; if the website is slow, the users will immediately leave such website resulting in an increased bounce rate and decreased sales.
To overcome such problems, here are some solutions:
• Utilize Ajax navigation to facilitate customers to filter the products.
• Restrict search engine crawlers from crawling your pages.
You can consider adding a premium extension available in the Magento Ecommerce extension library such as Layered Navigation Pro to overcome this error.
Keeping Default Settings
• Default Home Page: There are many Magento stores, who don’t make basic SEO changes which is a major drawback. According to standard practice, every website should have meta content such as title, meta keywords etc. which will consist of keywords.
• Default Descriptions: Another problem is keeping default descriptions. Skipping or using duplicate product description not only minimizes your SERPs, but also impacts your customer services. For any ecommerce website, product descriptions are the most viewed and read section on a product page. This reduces your ranking on search engines. The way to overcome this problem is to create sales-oriented, unique, and plagiarism-free content for all products on your e-store.
• Default XML Sitemap: Sitemap is the most important for search engines like Google, Yahoo, Bing and other. While developing a Magento website, many Magento developers forgot to add a sitemap. Hence, while hiring a company to develop your eCommerce store, make sure they include sitemap creation and updating in their Magento Development services.
Shared Server and Resources
Generally, Magento powered e-stores can be joint with other websites and online stores, which decreases the loading speed. Shared resourcing is the major factor that has a direct impact on your store’s sales. Not only this, but it also affects the reputation of your online store. You can customize your Magento web-store and configuration to another server like MySQL and PHP5.
Poor Choice of Themes
Remember the first impression is the last impression. Magento offers a huge range of themes to personalize your store. While selecting a theme for your store, you should consider customers’ preferences and make sure you does not use heavy theme as it will directly impact your page load speed.
With the revolution in the smartphone industry, people look for websites that offer the same experience as a desktop. Hence, making your website responsive is very important. It not only improves your customer base, but it also prepares your online store to serve all types of visitors.
The above-mentioned mistakes are some of the common mistakes that many Magento websites have. If you are looking for Magento Development Company in Chicago or anywhere in the USA to design your store, you should contact Panacea.