Today, the smartphone has truly transformed the way people communicate and has a significant effect on how people interact with technology. So, the most widespread technologies are iOS and Android and have a massive, development on both the sides in the mobile operating system market. So, on one side, there is an open source Android, and on another side, we have iOS. However, in terms of technology,’ the competition is getting tougher with every passing day because both of them are quickly catching up in terms of app revenue.


Therefore, the ideal approach for mobile app development is to create both iOS and Android-based apps as it is not possible for the reasons like time-frame, budget resource constraints, and so on. Therefore, in terms of development, Android is the most natural choice for the business with a limited budget. However, many developers won’t say that the developing an app isn’t the end of the story, so it needs to be marketed in such a way that you can only make revenue by reaching your set targeted audience.




Demographics tell a lot about the Android and iOS users, and this is where we need to begin because Android holds the most significant global platform share. However, the market share comes mostly from developing countries and lower income areas. So, on the other end, iOS users typically younger, higher engagement, and earn more money, so they spend more per app. So, this will help you to prioritize your app requirements and possibly to save money in the meantime as well.


Cost of Putting Your App Out There


Your app marketing endeavor should begin with the moment you are completed with your app development. So, you need to put your mobile app out there in the market for the end users. Even for that, you will have to register on your respective app stores. Additionally, there is also a vast difference in the way both Android and IOS stores charge. So, for Android, it is a onetime registration fee, and for iOS, a person to pay $99 for every year. Many argue that the high average app price justifies the higher registration price for the Apple app store, but the statistics show some variance. Therefore, the considerable difference between the iOS and Android app revenues is on the average of diminishing. That is because Google boosted a 27% growth in and app revenues last year.


Cost per install


Cost per install is the most useful metrics in terms of budgeting’ your

mobile application development

. As it helps, you to pay only if the user installs the app, so it doesn’t matter how many people view, the payment will only made after the installation. Therefore, the cost of per install varies from one region to another’ but that is not the case in every area where the cost per install is one of the most successful metrics so, it is not the only one factor to consider. Therefore, there are other options too like cost per thousand, cost per sale, and cost per engagement which should be considered for all these options, where android turns out to be more budget friendly as compare to iOS.


Who do you want to reach?


While deciding on your app marketing budget, you need to consider whether you will be able to target your primary customer base or not. Therefore, if you are focusing on going diverse demographic across the world, then Android makes a complete sense. But, if you want to target high-income individuals in the US, then you will not get much from android

mobile app development

and also budget-friendly marketing campaign will not help you to bring the expected revenues.


App store optimization


App store optimization is a primary aspect of any mobile app marketing campaign. Since Android is a Google product, it naturally seems like the best option for a marketer who has good SEO knowledge, because optimizing an app store is not that difficult. However, there is some significant difference between SEO and App Store Optimization (ASO). So, one cannot assume that Google will prefer Android apps and rank them better, but there is an algorithm which shows apps that has more relevant to device own operating system. So, on the other end, Apple App store may be a Google rival product, but it does not impact the ranking of the marketing. However, the inbuilt ASO capabilities of the apple app store are currently much ahead in the play store.


So, for wrapping up,’ iOS has managed to retain an edge in the US market, and Google is still focusing on the improvement of your app marketing ROI within a low budget. However, there is no doubt about iOS advantage on many fronts, but for a limited marketing budget, android stays the indisputable champion to get your mobile app online and can reach a global audience with minimal investment.


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