Developing your app is good, but are you the only person who is doing this? The crowded app-store market has 3 million apps in Google Play and 2.2 million in the App Store – that means thousands of new apps every day, meaning that your rankings will go down exponentially with the exposure you will get. It is indeed to say that you want to stay on top: higher rankings mean more downloads and more revenue for the organization.

As of the first quarter of 2020, Android users were able to choose between 2.56 million apps, making Google Play the app store with biggest number of available apps. Apple’s App Store was the second-largest app store with almost 1.85 million available apps for iOS, as per the Statista.

However, if you are a new kid on the block or indie developer, it isn’t easy to appear and stay in the top rankings, given the big names roaming around the App Store. You are small fish in a big pond, and you need to be competitive, else your app will last 5 minutes and can forget soon.

So, the question on everyone’s lips is how you can make your app successful in a low budget?

Answer: App Store Optimization (ASO). It is like SEO, but for mobile applications. This is usually overlooked, but in real ways, it is crucial if you want to stand tall. It enables your app with the visibility that leads to growing organically. What is more, it will give a boost to your user base too.

So, what do can we do while doing the ASO?

-Keywords Identification:

Look at the keywords relevant for your apps, how constant a certain word searched for in the app store, and if it will take your app on top position.

-Competition Research:

How often apps and games have been used in the keywords – you’ll be up optimizing your app against them for taking your app in a better position.

-Focus on Reviews

Make sure that your app should get better reviews and feedbacks. Also, take those negative ones in mind and utilize them as positive criticism for app improvement.

–Update your App

Keep your app fresh and edgy. Give it update at least once in a month, and whenever you do, ensure to review keywords again.


Use the keyword long-tail, combination. Test A / B to make sure your ASO is correct now!

However, this is not all. Your application will require some elements so that users will want to download it. We mean a catchy name, a cool icon, a teaser, a screenshot, and more. Your description should be specific and to the point and contains all the important keywords mentioned earlier. Keep them captivated with the word! From that point on, you can keep aim on ratings and reviews and then on building links so you can get good rankings.

Therefore, do not ignore ASO. We are one of the leading ASO marketing service provider companies. We, at Panacea Infotech, have one of the most advanced ASO teams, having experience in working with various ASO and digital marketing projects. Our in-house team is highly skillful, combining technology and expertise to make the process efficient and best. We continuously push our best efforts to find out and filter thousands of keywords from each platform, with detailed data of more than 5000+ live keywords for Android and iOS.

In the public domain, advanced technologies can get used in a mobile app to get top app ranking on the app store. Moreover, as this makes, App store optimization is one of the best techniques for app owners aiming to enhance their conversion rate.

Contact us now.

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