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16 Apr

Reasons You Should Always Take Recourse to a Mobile App for Your Restaurant Business

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Like every other industry, the food industry has also started booming with a full sway. The significant development of technology has not only helped the restaurants and food delivery business strengthen their profit line, but has enabled the sector to mount up like never before! When the food line has managed to appear as a highly profitable industry due to its wide potential and highly growing demand for restaurants of different food themes in various cities, it has also become able to cater to the specific needs of the customers in the best possible manner.

 
Mobile App For Restaurant Business
 

Ever since technology started playing a vital role in redefining the food business in India, the restaurant industry has attracted many people over the last few years. Almost each and every restaurant is established to offer customers a highly satisfying and a convenient experience. Admittedly, the growth of any business depends on upon the revenue generated by operating it. Information technology solutions should always be used in your business to enhance the overall performance, efficiency, quality, and customer satisfaction.

 

Customers seem to have developed a fascinating image as far as technological integration is concerned. It has made things easier for them to get done with menu viewing and ordering activities. So, as a wise restaurant business owner, you should always take recourse to some good mobile app development company in the USA, as it will not only enable you to improve the quality of customer services but will also make you go beyond the limitations in reshaping your business. Every business owner in the restaurant sector strives to have a highly organized mobile application and impressive online presence so that they can attract a large number of people within a short span of time. So, why should you be a deviation in this regard?

 
Here are quite a few benefits of using a mobile application in your restaurant business-
 
Digital menu card will actually usher in huge traffic-

There are several applications that allow people to place their orders using digital menu cards. This not only allows the end users to place their order without much hassle but also makes the entire affair happen with just a few clicks on their phones.Many restaurants already have the same facility for their mobile applications, but few of the restaurants have their digital menu cards uploaded on a mobile application. It allows customers to choose the food item just in a jiffy. Also, you can choose a restaurant according to your budget and preferences in terms of food items.

 
Online delivery is a bliss indeed! Isn’t it?

Fast food chains will also eradicate the mediator’s role in booking orders, as they will allow the end users to book their orders over the online platforms and mobile applications. It will not only make the food ordering easier for your customers but will also make them trust your venture yet more.  Moreover, with the use of GPS technology, the restaurant owners can also keep a track on where the deliverer is, thereby fortifying the entire process as well.

 
The trait of online seat reservation would definitely be a boon to you!

There are a number of mobile applications that connect users with the closest restaurants and provide them with the required details to mark the table. And, unless you are having a mobile app for your restaurant business you never be connected to such requests. Such awesome quirks also enable the end users to book their slots or determine whether it has a free table or not. It would also reduce traffic congestion in front of the restaurants, thereby giving all your potential customers a positive impression about your restaurant business. At the same time, a good mobile app development will update your customers with every relevant information including special offers, discounts, and attractive deals.

 
Online presence would strengthen your business yet more

No matter whether yours is a start-up or you have been running the business for a long time, it is really important to have an active online presence on social media sites like Facebook, Twitter, and Instagram to keep on going ahead with the changing trends. When it attracts an end number of heads in a short time span,  it also improves brand value and its image. Moreover, researches say that most of the customers get to know about new restaurants on online platforms only. Therefore, you should always make sure you have an active online presence. And, nothing can be better than a good mobile application development that will always allow you to interact with the customers directly and respond to their feedback.

 
Online reviews would multiply your revenues like never before!

Most of the quality food delivery apps like Gayot, Yelp, Dine, and Zomato allow their customers to give individual feedback or opinion about restaurants’ services on their websites. And, customers are often reliant on such rating or reviews to decide whether they want to visit the particular resto or not. So, quite naturally, if you are rated well on one of these websites, the chances for your potential customers to visit your restaurant get multiplied to a significant extent. Similarly, these websites also allow the restaurant owners to plan their activities to perk up customer services according to the reviews given by the customers.

 

Panacea Infotech is one of the best mobile application development companies in the USA, providing amazing user experiences on iOS, Android and Windows platforms that help you get a move to your business growth. So, if you want your customers to connect with you anytime and provide them with the most convenient way to order their favorite food from your restaurant, we come up with a one-stop solution.

 

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11 Apr

Reasons Why Your Taxi Business Should Take Recourse to Taxi Booking App Development

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With a sharp rise in the use of internet connected devices, the demand for mobile-based applications has also escalated like never before. Especially, with today’s marketplace withstanding a radical transformation and all the favorable outcomes depending on providing a mobile app as one of their main channels, the chance for customer satisfaction has also manifolded to a significant extent. This is one of the most effective reasons why mobile application companies are on the leap and mobile application developers are so much in demand. So, keeping in mind the importance of mobile applications in today’s society, this post is going to discuss some of the top reasons the best mobile application development companies in USA are being contacted quite profusely.

 
Taxi Booking App Development
 

At the same time, taxi app solutions have come pretty much on demand and customers are moving to these uber like app solutions that provide amazing taxi booking experience just in a jiffy. When these taxi app solutions allow virtual interaction between the drivers and passengers, their quick mobility services also ensure top-end customer satisfaction. Thus, in order to take their business level to a new height, most of the taxi owners have adopted this new technology to take their taxi business to significant heights.

 

Some of the benefits of having a cab booking app for your taxi business are as follows-

 
Mobile-oriented consumers always crave for easy-going apps
 

According to a recent statistics, more than one billion smartphones have been purchased in 2016 alone. With mobile technology penetrating all the sectors in the market, consumers are becoming more mobile-oriented and in such circumstance, being into taxi business and not investing in taxi booking app development would perhaps be worst decision on your end.

 
Mobile apps empower easy marketing
 
One of the advantages of mobile applications is that your existing customers can access your business from any location and at any time. Consumer’s regular usage of the app reinforces your brand identity and your business. This emphasizes the relationship that you can have with your customers through your app and is paramount in placing your business in your customer’s pocket.
 
Consumers are always keen on their mobile devices
 

Mobile phones have made a deep impact on our lives and for many, it adds a personal touch. People always carry them around and use voice commands and personalized features to provide constant updates. This personal connection is possible due to the evolving app technology which allows complete access to the consumer’s data which when combined with demographic data and location gives wonderful insights into the behavior patterns of your consumers.

 
Location amalgamation is now on the peak
 

As mobile devices permit geographic location integration, it collects information that could be pivotal for your business. Consumers are most likely to check out for service providers based on their location. It also prompts special offers and services which some mobile apps offer near you. The best mobile app development companies in USA have started integrating Location tagging features and are also formulating methods to make it more effective.

 
Sharing stuff on social media has just become a cakewalk
 

Due to the ever-surging presence of consumers in the social media, in-app messaging can stir up the loyal customers to perform just as brand advocates. Just with a click, users can connect your app with almost any social platform and the integration is smooth and coherent. This has become even easier as geo-tagging options are provided. Now customers can share his or her location with almost anyone in their contact list.

 

Websites always tend to take more time to load than that of a mobile application. But, when websites became more responsive, several business ventures felt that they had finally adopted the art of mobile culture, nevertheless, the advancement in custom mobile application development over the recent years has led to the evolution of the app technology which has completely altered user experience. For examples, customers can get an easy access who dine at restaurants can pay their bills with just a few clicks.

 

To conclude, the mobile industry is thriving beyond the bar and as a taxi business owner, your investment in this particular section is quite inevitable.  If you are yet to invest in mobile app development and not having second thoughts about it, then you must be lagging behind your competitors. The solutions to your nosedive taxi business loll in mobile devices only. Today’s modern technology has literally opened an array of doors before you to remodel your taxi business. Putting your money in a custom taxi company app would definitely take your customers’ experience to the desired level.

 

Panacea Infotech is a leading mobile app development company in USA offering a gamut of taxi app solutions that have just changed the life of a million of heads in a number of ways. The comfortable, hush and feature-rich addition of our uber-like app solutions ensure that your life is simple and hassle-free.

 

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03 Apr

A Compact Guide to Marketing Your Mobile App

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Do you feel that a mobile website is just not enough to enrich your business? Your assumption is not wrong though! You are going to have to really grab the attention of the smartphone generation and get them to use your mobile app. The question is: once you are done with the mobile application development, how do you spread the word about it? So, if you looking for some great ways to market your mobile app, you have come to the right page.

 
Mobile App Development Company
 

The mobile app industry is expanding day by day, and with the one-million-app mark being achieved by late 2011, the competition to get your app noticed in the marketplace is quite keen. However, you have no reason to lose hope; provided you market your app quite perfectly, you truly have a world of chances to get the much-awaited success. However, a full-scale marketing plan can only go into force when you work strategically and methodically. The plan for marketing should get started way before it is launched.

 

There are a number of factors that you must consider in the early stages of your app development, including branding, keywords, and competition.

 
Here is the step by step guide how you will actually do it-
 
Make the app useful-
 

Well, the first criteria for the desired marketing success depend on how useful the application is. No matter how well you market your mobile app, it’s never going to come to your benefit unless it’s not something that people need. Your mobile app doesn’t have to be just an extension of your website or another version of your online store that would be of interest to only your current customers. You can just go inventive and come up with something that will attract the common people and put your brand name wide afloat.

 

Research on the proper keywords-

 

Having a proper keyword would always help your app get found. When you are launching a mobile app that, you feel, just has to be created, it’s also important to have the description on the download page. You should always find out who your main competitors are and look for proper keywords to see how they rank in the market. This is how you can also determine which category you should be placing your app under. Choosing the right category is difficult, and you will need to take a calculated risk. If your competition is fierce in one category, it may make more sense to choose another relevant category that was not your first choice but will get your app ranked higher and, therefore, more likely to be downloaded.

 

Welcome feedback-

 

Always try to welcome as much feedback you can. When it gives you the space for improvement, it also allows you to learn a number of things what might be really beneficial to the mobile app development services you are going to offer to your customers. Submitting your app to app review sites will increase your brand awareness, allowing potential clients to discover your app while they are reviewing similar apps or while they are searching for an app they are considering downloading. So, you should always steer your users towards reviewing your app after download. Positive app store reviews will build trust in prospects who are wondering whether to download your app, especially if the app is not free. Simultaneously, with a number of companies offering several free app creator programs, developing apps has become increasingly easy. But, clinging to any random strategy doesn’t make any sense. To gauge out the ideal way of creating apps, emphasizing on user feedback will certainly be one of the wisest acts from your end.

 

Proper branding-

 

Last but not the least; branding is something that represents you and your company the best. Your brand is what represents the status of your venture as well. Irrespective of the sector your business is dealing with, branding is truly important to pave in the way for success. So, when you are developing your app and designing your brand accordingly, you should always give a special emphasis on the name of your business, the style of the app and, most importantly, the icon that is going to represent you before the users. At the same time, your brand is how your clients will recognize you and connect with you. Quite true to the dictum,’ the first impression is the last impression’ -the primary impression your potential users will get your app and brand is directly reliant on the success of your venture. The positive remarks on your download page are what will convert the possible users into downloads.

 

Panacea Infotech is one of the best mobile app development companies and has now become a digital partner of choice for many businesses across the world. Offering exclusive custom software development services, we have established ourselves as an ideal platform that covers everything from web development to IT consulting and outsourced product development to data analysis, cloud, and mobility. So, if you are on the lookout for some assistance in this regard, you can call us anytime you want or you can also reach us through our mail id.

 

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26 Mar

Mistakes to Avoid While Developing a Mobile App

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Are you an aspiring developer trying to build a unique mobile app which would ensure customer engagement and the required marketing measures? Well, you have got to stay stick to a number of yardsticks in this regard. Stumbling through mistakes are quite common among the developers and your expertise, as a developer, lies in how perfectly you manage to do away with the errors. However, still, just a mere idea is not enough to help you with the process. You need to be well aware of the nitty-gritty of the job in order to bid adieu to the usual mistakes mobile app development companies often tend to make.

 

Mobile App Development Companies

 

At the same time, even if you are not developing an independent app for the market, but just want to widen your web presence with a native mobile app, you are still required to deliver the same unique features to establish interesting design and strong marketing approach. Especially, with an array of apps being in a combat with each other for a better presence across various app marketplaces, perfection is always considered as the main key to paving in success. In such case, it’s obviously quite important to shun off certain mistakes that might subvert your effort towards a quality mobile app development. This post is going to discuss four common mistakes that every app developer should try to avoid in every circumstance.

 

Unnecessary features This is something you should always steer clear of while developing a mobile application. There are many developers who have such wrong notion that the more features you add,  the stronger is the chance to fortify a good user experience. Well, you can make your app ‘feature-rich’ enough to attract a good amount of customers, but too many unwanted features make an app inept and clumsy without really adding any major value to the same. Rather, you can plump for the most effective features that users find useful and helpful. Else, too many unnecessary features might make the users end up with having a total confusing experience. Also, it can make the app heavier than normal, thereby lowering the loading speed.  Too many features mean extra resources in terms of development time and investment. This might lead to waste of resources as well.

 

Neglecting the testing part Users are always prone to stick to the smooth and mellow experience of the app they are going to use. Glitch-free performance is something which is expected the most by the users. Especially, before one starts using an app, any performance issue can just take no time to snatch off the good impression from the user’s mind. So, as a wise developer, the only way you can ensure a good user experience is by testing the app as much as possible across various platforms and devices. At the same time, performance issues might not come into the purview of the developers; instead, they are better evaluated by the impartial users. Thus, it’s always recommended to opt for professional help, as far as testing an app is considered.

 

Considering web page as a reference- If you are one of them who consider mobile app is an extended version of a webpage, you are utterly wrong. There are many developers who still believe in the same which has led to a number of failed apps. An app should create space for specific values for the user and this value should not be the same as which is offered by a website. Though a native app is always up with representing the same business or brand, still it should deliver specific value to the mobile users. The user experience should be enhanced for the native mobile interface, not for the mobile browsing. So, there is no more a doubt that using web pages as a point of reference for mobile app design and development is certainly a big mistake.

 

Not opting for pre-launch marketing– Pre-launch marketing for a mobile application development needs to be initiated as soon as the process gets started. Before the app is launched, pre-launch marketing would play a crucial role to create the much-needed buzz around the application. And, once it’s perfectly in place, you can then start the post-launch campaign with a decent following. As soon as the basic features of your app are decided, waste no time to build a small website for your app and publish contents on the same. You can also pave the way for various social profiles and business pages in the name of your application and bring out regular posts about the upcoming app. Last but not the least; direct messaging and banner ads would also create a huge difference.

 

Panacea Infotech presents itself as one of the top-end mobile app development companies, offering an array of exclusive solutions for the mid-size as well as big-scale business ventures. Having a team of highly experienced professionals, we ensure the finest technology solutions for a plethora of business needs.

 

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15 Mar

Ways How You Can Improve the Security of Your Magento Store

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Magento is now considered as one of the largest open source E-commerce platforms in this world and this is perhaps one of the main reasons why it has become a common target for the hackers. Its open source nature has always been an added advantage to the platform; you will find an array of people who develop Magento, use it, solve all common issues, and create an array of amazing extensions that can bring real benefit to people who use them.

 

Magento Development Company

 

At the same time, with the growing reputation of Magento, the amount of existing Magento stores also gets escalated, and so does the opportunity for people with malicious intent to attack the same.

 

So, how exactly you can protect your own online store from being hacked and sensitive customer data from being stolen? However, there are several ways how you can try to prevent your Magento online store from being hacked.

 

Keep an eye on patch releases and apply them immediately

 

When it comes to Magento services, like all eCommerce software, you must use the latest version to keep up with the secured environment. These enhancements provide feature upgrades, bug fixes, and critical security updates designed to address the latest feats and attacks. If you ignore or postpone these patches, you compromise your security and endanger your customers’ data.

 
Utilize two-factor authentication-

 

Magento development services are meant to be subject to an end-to-end encryption. Do not rely solely on passwords. Two-factor authentication serves as the new gold standard for security and will mitigate most password-related Magento security risks. Though you can find many options, we recommend Sentry, our free and open source plug-in designed specifically for Magento.

 

Form a custom path for the administrator panel-

 

If someone can easily locate your administrator login page, then you are more vulnerable to brute force attacks. Many, but not all, brute force attacks use scripts specifically designed to check the /admin path for your login page. Therefore, obscuring the path to the Magento Administrator Panel can help prevent intrusions. Although this will not make your store immune to brute force attacks, it will deflect the attacks relying on those scripts.

 

Encoded connections-

 

Data sent over unencrypted connections is exceptionally vulnerable to interception by third parties. A properly implemented SSL certificate will help secure sensitive information such as credit card data, customer details, and login credentials, among other types. You can purchase an SSL certificate from any verified Certificate Authority and install it through SiteWorx. Once you have the SSL certificate, configure your Magento installation to require the secure resources on certain pages, forcing the pages to be loaded over HTTPS.

 

Preside over access points-

 

There are many methods for accessing the files and database of your site. Depending on your intended task, you can access your site through SSH, FTP, or SiteWorx. Use a unique, strong password for each method, and use connection methods like ssh-access-from-nexcess.html”>SSH, FTP-and-sftp.html”>SFTP, or winscp.html”>SCP for additional security.

 

Tie up your local.xml file and other sensitive files-

 

The local.xml file holds your most critical database information, including your username, password, and table prefixes. Furthermore, attackers could alter the code dictating your caching methods, resulting in downtime for your store. As a means of prevention, restrict this file’s permissions to 600.These permissions restrict read-and-write access to your user alone. For added security, also restrict permissions on any other files containing sensitive information, such as login credentials.

 

Make proper use of the changes-

 

If deployed without care, extensions and themes can give attackers a path to your store’s most critical areas or simply break your site. To minimize these dangers, enlist a developer to audit the code of these extensions and themes, and test new applications in a development environment before deploying them to your live store. Before going live, create backups of your site files and databases as a failsafe against data corruption or security breaches.

 

Control administrator access-

 

In addition to two-factor authentication, you can restrict the Magento administrator login page to a specific IP address by configuring rules within your site’s .htaccess file.

 

Bring about your own password policy-

 

A password policy outlines your password requirements. The best practices for a password policy include:

 

  • Use only unique passwords
  • Establish complexity requirements
  • Change your password regularly
  • Do not reuse passwords

 

Get the web root folder for any chary file-

 

Many hackers often drop exploit files in the web root folder or above. Just check it once in a while, poke around and see whether there is something suspicious in there or not. If you found something, find out what is it for. Usually, whatever you can find in there is just the tip of an iceberg. After you found out how the hacker used the file, delete it.

 

Get your admin user permission checked on a regular basis-

 

To enable people to get an easy access to Magento admin panel, they will need to create an admin user first. Check your admin user permission on a regular basis. If you see someone who is not there on the list, there is a high chance your Magento admin panel has been hacked by someone- probably a hacker with a spiteful objective.

 

Panacea Infotech is a leading Magento development company providing offering a wide range of web and mobile solutions across the globe since last two decades. We have a team of highly qualified and experienced IT professionals who can deliver best of technology solutions and consulting services across diverse business needs.

 

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07 Mar

5 Inventive and Ingenious Announcements in 2018 by MWC

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Barcelona _ MWC features
 

Customer experience is considered as the ultimate goal of any digital transformation. Especially with the advent of an array of new technologies, customers have become more cautious than ever. They would not even take a second to turn away from brands that don’t cater to their values and needs. An exclusive user experience is the most effective way how you can keep customers engaged with your brand. The customers can interact with your business anytime and the experience they gain must be consistent and positive. Business entrepreneurs can easily use analytics to track down where exactly customers are coming from and channelize the interaction in those high-traffic areas. More or less, every mobile application development of today is leading to some transformation to make the customers experience an amazing sojourn.

 

Some of this year’s biggest mobile application developments are as follows-

 
The release of S9 and S9 Plus-

Samsung is going to launch Galaxy S9 and S9 plus that have a class entirely of their own. With this launch, it’s expected that Samsung will further synthesize its position in the flagship segment in India. Through its partnership with the leading operators in the country, the users can now experience data speeds like never before for faster downloads and uninterrupted streaming. Also, it’s announced that In order to lower the cost of the buyers, the company will provide a cashback of Rs 6,000 in case the phone is bought through the Paytm Mall Qr code. Also, the HDFC Bank credit or debit card holders will avail the same facility. Moreover, top-end AR functionalities will be its added advantage. Borrowing from Snapchat’s Bitmoji concept, Galaxy S9 users can now remodel themselves into animated emojis.

 

Apart from the revved-up features, storage space, and exclusive functionality of the new Galaxy phones, the main attraction seems to be the inclusion of a headphone jack. Especially with many new smartphones like iPhone X, Pixel 2, and Huawei Mate 10 doing away with the headphone jack, this particular trait of Samsung duo is certainly going to attract an array of customers.

 
Nokia’s Banana Matrix-

Nokia 8110 is also coming back to life as a retro classic inclusion. Just like the Nokia 3310 which was a surprise hit at Mobile World Congress last year, the 8110 is expected to be played on the same level of synthesis. The handset is slightly curved and will be coming with a slider that would let you answer and reject calls. At the same time, HMD is creating traditional black and banana yellow versions. Also, the name is quite irresistible and enticing. The design language on the new of elegance and excellence.

 
Nokia banana
Source- Hypebeast

 

New features in Google analytics-

Google Home understands an array of new languages. With this excellent and groundbreaking trait on board, Google Home has now officially become bilingual. Now, users don’t have to adjust any device settings; on the contrary, the smart home assistant will understand and answer in different languages as per the requirements. A walkie-talkie feature has also been added to Google Home allowing multiple devices to be conjugated within the office or in the home. Such mobile application development is a real bliss! Users can transmit voice messages among variegated devices in different locations. Suppose, you are having your dinner, but you want to see the latest emails your Google account has received. All you have to do is just saying “OK, Google, open Gmail,” and your mail will be opened right away. You can also use this command to open other apps as well; several third-party applications can also be opened through this. Having a wearisome day at work? What can better than pictures of your favorite places to hold your spirits high? Ask your Google Assistant to do a Google image search of your favorite places and you’ll feel better just in a jiffy.

 

Huawei brings 5G technology-

The testing for 5G commercial networks by Huawei started in 2017. Huawei was quite done with interoperability testing and started offering the first round of 5G commercial networks in the next year itself. The world’s first commercial chipset supporting the 3GPP standard for 5G, i.e, 5G01 is in use by Huwaei, with the downlink speed of up to 2.3Gbps. Along with supporting 5G across all frequency bands including sub-6GHz and millimeter wave targeting multiple use cases, the chipset is all meant to generate state-of-the-art user experience. The Balong 5G01 makes Huawei the first company offering an end-to-end 5G solution through its network, devices and chipset-level ability. Since 2009, Huawei has put a gross estimation of $600 million in research and development into 5G technologies. The two models of Huawei 5G CPE include low frequency (sub6GHz) 5G CPE and high frequency (mmWave) 5G CPE respectively. When the low-frequency 5G CPE is compatible with 4G and 5G networks and offers download speeds of up to 2Gbps, the Huawei high-frequency 5G CPE is available in outdoor as well as indoor units.
 
Recasting in Mercedes-

The mainstream shift towards AR and VR offers new ways to connect with the customers and in turn, provides state-of-the-art interactions. At the same time, the popularity of AR and VR also revs up the gates for workplace amusement. It’s predicted that by next year, this trait will go from a footnote to some nucleus business stratagem. Research on the same states that there will be a strong roadmap for incorporating gaming into the workplace along with VR and AR for revamped employee engagement, retention and customer experience.

 
Ask Mercedes
Source-  VR Focus
 

These new trends and technologies will be at the core of digital transformation efforts in 2018; few of them will even continue far beyond the next year. Panacea Infotech is one of the first-rate mobile app development companies providing groundbreaking strategies for your end-to-end requirements. If you are in search of exclusive strategies of mobile application development, you can get in touch with us right away!

 

 

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28 Feb

Make the Best Use of Push Notifications to Re-enlist Your Lost Customers

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Are you on the lookout for an effective strategy to re-engage your lost customers? Well, using push notifications is an effective way how you can ensure the same. Push notifications represent a great way to interact with your audience. Your mobile application development venture will remain unaccomplished unless you act smart. As per a recent study, a great percentage of smartphone users have push enabled on their devices, and these notifications can be utilized to benefit businesses in the following ways:

 
Push Notification
 

    • Channelizing users to your social media platforms
    • Boosting more products and services
    • Creating and retaining trust by delivering valuable content
    • Engaging users who aren’t currently on your site
    • Making use of abandoned carts for e-commerce apps

 

It’s pretty much certain that brands will come to accredit the high engagement rates of push notifications, and then thoroughly ham up the strategy until they vex their audiences and force them to branch off push notifications. But, until it happens, you should remember that the persons who have installed your app will already be more responsive to communication from you – as long as you don’t harm this trust.

 

Instead of being hostile and belligerent, focus on delivering value to your audience via push notifications in order to build a brand reputation for the long-term.

 

In today’s age of information and high-end technology, generic mass marketing techniques are on the verge of dying out. Here, personalization can work as the main key to victory. According to a recent survey, a great percentage of marketing professionals in multiple industries stated that product customization is an extremely important criterion to meet marketing objectives. Push notifications will always enable you to carve up the audiences you’re targeting in a very personalized way.

 

As for an example, a clothing brand may want to send different messages to its users based on the types of items that they’ve bought in the past. Sending different exhortations to men and women is probably a good idea – and the same applies to customers who have browsed products as per their needs.

 

This approach is held up by the data of the users who open a push notification. At the same time, geo-targeting is another great feature you can use. As a retail business owner, you may want to send out reminders for time-based promotions to anyone who’s within the immediate area. By inserting the user’s first name and stating the exact area they’re currently in, you’ll be able to capture their attention more perfectly than a generic message would.

 

Simultaneously, utilizing various emojis has also been found to increase retention.
 

So, when you are putting down push notifications, it’s always recommended that you empower a great variation of notification options for your users. Once they have a perfect knowledge about when and why they get notified, they’ll be more likely to fix on and remain engaged. Your mobile app development services should also not be devoid of such initiatives.

 

Last but not the least; if you are able to turn out a high value, there’s always a great chance that the users will be more likely to stay arrested with your push messages along with nurturing a high notion about your brand.

 

An excellent tool as considered, push notifications can somewhat deliver the best value to the customers, thereby paving way for brand loyalty and increased sales. All you need to do is customizing your messages based on the user which, in turn, will keep your content relevant and customers engaged.

 

The fact that push notifications are more profound and detailed than that of other forms of communication, they’re quite perfect for reopening a channel of communication to the previous customer. At the same time, they are also quite useful when it comes to reminding the users about adding an item to their cart. You should, anyway, check with your e-commerce provider to look into the best available options to take benefits from. So, making the most use of push notifications is what you should be doing on a prime note.

 

Push notifications have always been regarded as one of the most effective strategies to gain the attention of more users and keep the existing ones engaged in the same. It’s also said that push notifications play a major role in bringing the lost customers back and re-engaging them into their lost activities. However, it’s always recommended that you become very specific in using the notifications and look into the fact whether it is worthwhile.

 

Panacea Infotech is a first-rate mobile app development company offering top-end solutions to range over iOS and Android app development services. So, if you are looking for top-end mobile app development services, we can help you right away!
 

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22 Feb

The New iOS applications Must Prop up Super Retina Display from April: Says Apple

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The developers have now been informed the all the new applications caved in the App Store from April 2018 must support the iPhone X’s Super Retina display. So, the developers of new iPhone app must make sure that they adhere to the snick and appear perfect on the 5.8-inch OLED screen. Though no deadline has been set by Apple yet, still from next April, every iOS application development has to be built on the iOS 11 SDK. Along with this, the updates to the existing applications should also support iPhone X natively.

Apple X

 

When it comes to supporting latest devices, Apple has happened to impose rules more rigorously in the last few years. Apple has interacted with the media via an email and has encouraged adoption of the latest iOS 11 features like Sirikit, ARKit, and  Core ML.

 

Requiring miscellany with the iOS 11 SDK does not really mean the apps have to prop up new traits and attributes. At the same time, it ascertains the fact that the new app developers are utilizing the recent Apple development software which not only checks the entire App Store from going off and rancid but also stirs up an array of top-end features. Most of the developers in the vogue of initiating new iPhone app development services always have also started targeting iPhone X as a top priority. Whatsoever, the rules will come into effect from April 2018.

 

iPhone X is exclusively crafted to curtail down the effects of long-term use and expand the viewing span of the Super Retina display. Following are the things you can avail out of Super Retina Display.

 

      • Whenever a new update is on air, you will automatically be nudged to update your iPhone X to the latest version of iOS. You can also check for updates in Settings > General > Software Update

     

        • Based on the surrounding light in your location, you can easily control the brightness as well as the contrast of your display. The ‘auto-brightness’ option should be used for the same. To check this setting, go to Settings > General > Accessibility > Display Accommodations

       

      • You can also branch off the display when it is not in use. Your iPhone X can be perfectly set for the same. However, it’s always suggested to opt for a shorter time. To take control over the setting, go to Settings > Display & Brightness > Auto-Lock

     

You should always avoid displaying invariable images at maximum brightness for a long gap of time. In case, you have an application that keeps your display on even when your iPhone X is in a passive mode, you can just lessen the brightness level by using Control Center.

 

Now, you might want to know how Super Retina Display exactly works? Using organic light-emitting diode (OLED) technology,  the Super Retina offers further advancements over traditional OLED displays to make the users experience a matchless viewing experience.

 

Apple is actually very firm and stern when it comes to application updates. Nevertheless, the act of not setting any deadline by the Tech Giant has been widely appreciated. The venture has shown the much-required clemency towards the developers as it does not believe in compulsion and enforcement.  It has only asked the developers to think about implementing the iOS 11 features but there is no obligation or constraint at all.

 

Apple wants all its iOS developers to get amended with the latest tools, bringing them into practice while creating apps. Keeping its App Store fully up-to-date, it has actually taken the right move, thereby fortifying its foothold in the industry yet more.

 

This new OLED technology takes round an outstanding high contrast ratio and high resolution. And with no backlight on board, OLED can still give off light through each pixel, allowing for a thinner display. The Super Retina display overcomes challenges with traditional OLED displays with its high illumination and wide color support. Also, it has the best color precision in the industry.

 

Panacea Infotech is a leading iPhone iOS app development company, offering top-end solutions to redefine the innovation in the mobile app development services. We follow the latest application trends to make sure that your iOS application development takes a significant position in the market. Also, in case, you have any special requirement for mobile app development, feel free to Contact Us and give your business a new height.

 

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20 Feb

 How to Develop a Taxi Booking App

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Are you trying to develop a new taxi booking app? Are you on the vogue to initiate something that will create a boom in the industry and trigger the folks to rate your app as the top one? Well, then you have come to the right page. This post is going to discuss how to make an Uber like app solution for your business. When it’s going to give you an end-to-end guide about the same, it will also steer you on the right track. The high demand for this trend has booked us to cover all the details on this blog.

 

Taxi Booking App Development

 

The first thing you need to know about developing an advanced taxi booking app is that you actually have to build two separate applications, which would be connected to your admin dashboard: one for the drivers and one for the passengers.

 

So, once you are all set to create an amazing Uber like app solution, following are the essential features you should develop for the passenger’s app:-

 

    • Register/login page: Social media integration is the best way you should plump for; sometimes, an email option is also fine to fo with

 

    • Booking interface: The user will prop in their travel data in the screen and call a taxi or book one for later

 

    • Fare calculator: Before a user places an order, fare calculator will help him/her get a perfect estimate of the cost

 

    • Driver’s rating and reviews: This features will enable the user leave the much-required feedback on the driver, the trip, and the vehicle

 

    • Messaging:  This feature will be exclusively used by the operator to contact the driver and settle all the details including exact pickup point and drop-in location

 

    • Payment: The app you develop should always enable your user to receive a fair quote and pay within the app itself. They should always be allowed to store their credit and debit cards for one-click checkout
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    • Push notifications: Apart from keeping the user updated on the booking process, it will also let him/her get all the necessary information on their ride like car model, color, number, estimated time of arrival etc
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    • Ride history: This feature will help the user get a complete detail of the previous trips. One can also rebook the same ride just with a single click

 

The idea of developing a taxi booking app should always be vibed with such creation that is enriched with a plethora of customizations to meet the requirements of the customers. The following features should always be developed from your end in order to provide the users with exactly what they are looking for.

 

    • Easy Registration that permits the user to register and use the app on his/her mobile itself

 

    • The most important payment feature that will allow the users to register their cards and automatize the payments

 

    • Google maps that will be used as an indicator for measuring the pick-up and drop-in location

 

    • Types of cab should be easily selected by the user

 

    • The fare should be easily calculated

 

    • The tracking feature should be perfectly accessible by the user

 

    • Outstation cab booking features should also be there to offer the users the best of services
    • A separate profile should be created for business and personal use
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    • GPS should be accessible in the form of voice-activated navigation app
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    • Analytic features should also be there in the app to enable some essential stuff like tracking of payment and other things

 

Now, when it comes to the driver’s app, some of the features are certainly going to match with the passenger’s app- push notifications, login, messaging and support etc. Nevertheless, there are additional features as well which are as follows:-

 

    • Driver profile and status: While registering, the drivers will always be required to provide extra details for verification like tax number, license etc. Their availability and schedule will be adjusted by the status functionality used in the app.

 

    • Order alert: Along with the details of payment and route, accepting and canceling of orders should also buzz the driver’s app as special alerts.

 

    • Navigation:  The passenger should be suggested the best route through the navigation option.

 

    • Estimation: The ordered fare with the estimated discount should also be available in the app.

 

    • Voice commands: The option of voice command should also be there to help the drivers when they will be too busy to type
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    • Waitlist: The feature of ‘waitlist’ will allow the users to add themselves to a waiting list, rather than refreshing the app over and over again in search of a ride.
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    • Free in-app calls: Last but not the least; free in-app calls should also be there in the taxi driver app, though in such case, VoIP integration may increase the price of the overall taxi app development.

 

Most importantly, the admin panel should always suggest the best navigation for the drivers. At the same time, it should also manage the entire revenue and collect data on your clients for further improvements. It’s always recommended that you start investing in admin panel development right from the very first day.

 

Panacea Infotech is one of the leading taxi booking mobile app providers, offering exclusive solutions right from beginning to the end. Having a core professional team on board, we adhere to every single requisite of our clients and give the best endeavor even if the project requires additional resources. Also, we have already implemented a number of successful projects and are ready to share our experience and answer all your queries.

 

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16 Feb

How Artificial Intelligence Can Be Beneficial for Mobile Application Development

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As a technology maniac, you must be well-aware of the term ‘artificial intelligence’. Involving a machine with the potential to copy intelligent behavior, AI allows the iOS users to get the best essence of natural language processing, machine learning, machine vision, knowledge management etc. So, if you are in the vogue to develop some new app and create a ripple in the industry, it’s time for you to roll your eyes through the post, as it’s going to take you through a new saddle, giving you a sound idea about the new technology on board namely ‘Artificial Intelligence’ and how it’s going to be beneficial in mobile application development.

 
Mobile App Development
 

The founder and CEO of Blonde 2.0, Ayelet Noff was quite appropriate in this regard. “Machines are lacking an emotional understanding that enables them the emotional capacity to interact with us as humans. Thousands of new ‘smart’ apps and devices are being launched every day. However, no matter how smart they are, they lack the ability to interact and engage with us on an emotional level.”

 

At the same time, Bryan Kraner, one of the best selling authors and Keynote & TED speaker, “Computers in our hands and on our heads will start to shift via true AI and voice recognition to provide a higher level of digital assistance that truly understands our contextual experiences.

 

In other words, we need to be better understood by technology and receive better experiences based on things like location and timing. The software will have to adapt in order to deliver these experiences.” This is where AI paves in and makes sure the users experience an array of groundbreaking features to stay on par with the current technological gush.

 

There is no doubt that Artificial Intelligence is almost going to bring in a change to the entire world like no other technology has ever done. Especially, with the smart assistants like Siri, Cortana, Google Assistant and Alexa, there’s literally been a surge in the demands for iOS devices.

 
Customers conduct while purchasing-

Have you got a significant number of downloads for the app you have developed lately? Well, then it’s time for you to increase your revenue. It’s quite obvious that getting hold of new customers is not easy all the time; however, the best way you can retain your old customers is by up-selling to your existing customers. When it will work as a crucial propeller to the growth of your app, it will also act as a perfect solution to the problem of acquiring new customers in a costly and time-consuming manner. Nevertheless, the marketers should be perfectly targeted and informed about exactly when and what they put on sale for the users. AI, with its amazing trait, can manage the data in a jiffy. Right from segregating between those who can be identified as hot leads and ‘who is not’ to looking over the behavior of the users, AI can give you the perfect clue about which features your endeavor towards mobile application development should offer to the users.

 
Endorsement-

A recent research says that a big segment of users happens to cast aside an app just within three months from the initial download. And, the reason is quite simple. Either they are not satisfied with the features offered in the application or they find something better. With the technology becoming more and more advanced day by day, the users always tend to expect something out of the box. Demands for customized and tailor-made experiences are always on air and something lighter is simply not going to meet the expectations of the users.

 

However, with Artificial Intelligence on board, you can easily put on a learning algorithm to keep an eye on the choices your users make while using your application. Netflix and Youtube are the best examples of such applications that have initiated similar algorithms and are already in practice to use AI to perk up the user experience.

 
Right content-

Whether it’s a push notification, email or in-app message, the content of the message should be fastidiously researched, written and in agreement before it’s sent to the top users. Right from obtaining the right phrase to making sure there is enough space for customization, it has to be perfectly ordered. A recent study has revealed that a significant amount of business content will be scrutinized by machines by this year itself.

 

With AI operating within the background, the mobile app marketers are certainly going to see a surge in the overall user engagement. Still, like several new technologies, AI has its limitations, but, provided it’s used quite wisely, the users are surely going to experience the best innovations ever. Ultimately, AI takes the estimation away, giving the app marketers the much-required confidence that they’re delivering the correct message, to the correct user, at the correct time, via the correct channel.

 

What is the wait for? Give your intellect a sharp ruffle and create simply wonders for your customers through the magic of AI!

 

Panacea Infotech is one of the leading mobile app development companies in Pune, offering a complete solution for an array of mid and big scale ventures. You can take recourse to us in order to bring in the much-required perfection in your apps.

 

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