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  • 7th March 2018

5 Inventive and Ingenious Announcements in 2018 by MWC

Barcelona _ MWC features

Barcelona _ MWC features

Customer experience is considered as the ultimate goal of any digital transformation. Especially with the advent of an array of new technologies, customers have become more cautious than ever. They would not even take a second to turn away from brands that don’t cater to their values and needs. An exclusive user experience is the most effective way how you can keep customers engaged with your brand. The customers can interact with your business anytime and the experience they gain must be consistent and positive. Business entrepreneurs can easily use analytics to track down where exactly customers are coming from and channelize the interaction in those high-traffic areas. More or less, every mobile application development of today is leading to some transformation to make the customers experience an amazing sojourn.


Some of this year’s biggest mobile application developments are as follows-

The release of S9 and S9 Plus-

Samsung is going to launch Galaxy S9 and S9 plus that have a class entirely of their own. With this launch, it’s expected that Samsung will further synthesize its position in the flagship segment in India. Through its partnership with the leading operators in the country, the users can now experience data speeds like never before for faster downloads and uninterrupted streaming. Also, it’s announced that In order to lower the cost of the buyers, the company will provide a cashback of Rs 6,000 in case the phone is bought through the Paytm Mall Qr code. Also, the HDFC Bank credit or debit card holders will avail the same facility. Moreover, top-end AR functionalities will be its added advantage. Borrowing from Snapchat’s Bitmoji concept, Galaxy S9 users can now remodel themselves into animated emojis.


Apart from the revved-up features, storage space, and exclusive functionality of the new Galaxy phones, the main attraction seems to be the inclusion of a headphone jack. Especially with many new smartphones like iPhone X, Pixel 2, and Huawei Mate 10 doing away with the headphone jack, this particular trait of Samsung duo is certainly going to attract an array of customers.

Nokia’s Banana Matrix-

Nokia 8110 is also coming back to life as a retro classic inclusion. Just like the Nokia 3310 which was a surprise hit at Mobile World Congress last year, the 8110 is expected to be played on the same level of synthesis. The handset is slightly curved and will be coming with a slider that would let you answer and reject calls. At the same time, HMD is creating traditional black and banana yellow versions. Also, the name is quite irresistible and enticing. The design language on the new of elegance and excellence.

Nokia banana
Source- Hypebeast

New features in Google analytics-

Google Home understands an array of new languages. With this excellent and groundbreaking trait on board, Google Home has now officially become bilingual. Now, users don’t have to adjust any device settings; on the contrary, the smart home assistant will understand and answer in different languages as per the requirements. A walkie-talkie feature has also been added to Google Home allowing multiple devices to be conjugated within the office or in the home. Such mobile application development is a real bliss! Users can transmit voice messages among variegated devices in different locations. Suppose, you are having your dinner, but you want to see the latest emails your Google account has received. All you have to do is just saying “OK, Google, open Gmail,” and your mail will be opened right away. You can also use this command to open other apps as well; several third-party applications can also be opened through this. Having a wearisome day at work? What can better than pictures of your favorite places to hold your spirits high? Ask your Google Assistant to do a Google image search of your favorite places and you’ll feel better just in a jiffy.


Huawei brings 5G technology-

The testing for 5G commercial networks by Huawei started in 2017. Huawei was quite done with interoperability testing and started offering the first round of 5G commercial networks in the next year itself. The world’s first commercial chipset supporting the 3GPP standard for 5G, i.e, 5G01 is in use by Huwaei, with the downlink speed of up to 2.3Gbps. Along with supporting 5G across all frequency bands including sub-6GHz and millimeter wave targeting multiple use cases, the chipset is all meant to generate state-of-the-art user experience. The Balong 5G01 makes Huawei the first company offering an end-to-end 5G solution through its network, devices and chipset-level ability. Since 2009, Huawei has put a gross estimation of $600 million in research and development into 5G technologies. The two models of Huawei 5G CPE include low frequency (sub6GHz) 5G CPE and high frequency (mmWave) 5G CPE respectively. When the low-frequency 5G CPE is compatible with 4G and 5G networks and offers download speeds of up to 2Gbps, the Huawei high-frequency 5G CPE is available in outdoor as well as indoor units.

Recasting in Mercedes-

The mainstream shift towards AR and VR offers new ways to connect with the customers and in turn, provides state-of-the-art interactions. At the same time, the popularity of AR and VR also revs up the gates for workplace amusement. It’s predicted that by next year, this trait will go from a footnote to some nucleus business stratagem. Research on the same states that there will be a strong roadmap for incorporating gaming into the workplace along with VR and AR for revamped employee engagement, retention and customer experience.

Ask Mercedes
Source-  VR Focus

These new trends and technologies will be at the core of digital transformation efforts in 2018; few of them will even continue far beyond the next year. Panacea Infotech is one of the first-rate mobile app development companies providing groundbreaking strategies for your end-to-end requirements. If you are in search of exclusive strategies of mobile application development, you can get in touch with us right away!



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