Online Marketing Services: 5 Realistic Strategies To Implement Now

The marketing approach used by entrepreneurs was outbound marketing. In outbound marketing, the advertiser placed ads in different mediums such as print, television, radio. While this marketing approach has worked for a long time, the target audience is smart and learned to block ads in different ways. This was a huge problem for entrepreneurs.

According HubSpot Inbound marketing costs 62% less per lead than traditional, outbound marketing.

So based on this, what could be the best way to gain maximum traction through online marketing services?

Through the different social media channels, you have chosen for your specific business and various other forms of online communication. The truth is that business people today are too busy and impatient to spend a lot of time with anyone. If you can communicate with them quickly and effectively, they will listen to you and return for more information.

It is a win-win situation.

Top Strategies To Ask For In Online Marketing Services

So, how to start online marketing,

Below are some top and result-oriented strategies to start at first,

Influence Marketing

With influencer marketing, you can connect with high-level people online and share your products with subscribers. In other words, influencing marketing can build relationships that can help you attract loyal customers.

Influencer marketing plans give you access to our extensive directory of experts who can have positive online conversations about your company, products, and brand.

It helps you create personalized campaigns to reach ideal customers with content created by influencers. And you get support to help you maximize online engagement with your business.

Around 90% of people who recalled reading online reviews claimed that positive online reviews influence their buying decisions, according to Dimensional Research.

Social media

Mckinsey states that there are 1.5 billion social media users across the globe and the number appears to be increasing.

By being present on social media platforms, your company can connect with current and potential customers, making it an essential online marketing strategy.

You can use social media to engage users, provide useful information about your business, and create relationships that encourage them to buy. If anyone has questions about your company, they can contact you directly via social media and help you take the next steps with your company.

Email advertising

As per the Statista, 49% of consumers say they would like to receive promotional emails from their favorite brands on a weekly basis.

Email marketing allows you to connect directly with people in your inbox. And that can provide an incredible return on your investment you get the potential to earn every dollar you spend.

For example, if someone downloads an SEO guide, you can use additional resources and useful information to learn more about your services.

Email is a great way to keep in touch with current and potential customers and update them so they can stay in charge of your business.

Pay Per Click (PPC) ads

Pay per click (PPC) is a popular model of online advertising. With PPC, marketers, through search engines, placed sponsored links for specific keywords and phrases. If your bid is one of the highest for a particular keyword, your ad will appear above the organic search results when users enter that keyword in the search bar.

One of PPC’s benefits as an internet marketing strategy is that your ads can send relevant and qualified traffic to your website as soon as it is clicked.

Reputation management

Reputation management services help your company appear more reliable in the eyes of Internet users. This can help your company monitor and manage online ratings and reviews to take on your company’s online reputation.

Reputation management services allow you to take a proactive approach, avoid a reputation crisis, and show your strengths online. It helps you maintain and present positive reviews on sites like Google, Yelp, and Facebook.

Why You Should Opt For An Online Marketing Service Provider?

When it comes to plan internet marketing strategy for your business, it is essential to remember that traditional marketing and inbound marketing are essential and that, if you can use the two marketing approaches together, your marketing strategy will be more effective. Together, they will create an incredible buzz that people won’t soon forget. People will love to hear your story if it’s relatable and makes sense to them.

Let Panacea Infotech plan your internet marketing strategies

At Panacea Infotech, we provide various types of online marketing, including content marketing, SEO, PPC, email marketing, social media, and others to help reach more customers and generate more revenue online.  Our Internet marketers have years of business experience, and we know what it takes to optimize your online presence and help to surge your business.

Collaborate now!

Increasing Brand Presence amid COVID19 through Digital Marketing

Our world is facing an outbreak never seen before. Although the coronavirus spread is dangerous, the hope is still their remain on the horizon.

COVID-19 has affected countries, their businesses, and their economy in the worst way ever. The grocery boards are empty, and the restaurants are turning into a ghost time.

As a business owner, you can find ways to protect your business in the coronavirus epidemic.

This is what this blog will tell you today. We are going to discuss digital marketing ideas that will help your organization and brand to increase your online presence amid pandemic.

Utilizing social media strategically for reaching to the target audience: 

Everyone is trying, dealing with coronavirus outbreaks in different ways. No matter whether the test is positive or negative, we all have to be cautious. We all are home quarantine with our family—no meetups with friends or restaurant food. As per the Statista, in 2019, an estimated 2.95 billion people were using social media worldwide, a number projected to increase to almost 3.43 billion in 2023.

This is the right time to show sympathy to others and help them in whatever you can do. Time is highly crucial, which is why you do not need to act blunt all the time. But if you work smart, this is an excellent opportunity to build a good reputation for your brand.

Be Discoverable during the tough time: 

This is a time where more people are online. Search traffic has been increasing from the past few weeks, and it will continue to grow in the upcoming time. Everyone is using their laptops, smartphones, and so on. People are looking for ways to entertain and pass their time. As per the Statista 2020, 52% of the web traffic across the globe is mobile.

Anything online will now get immense traction. This is not the time when you can hide online. You have to utilize search engine optimization strategies to reach the top in Google search result pages. For strategizing better, you can go with the company who offers best digital marketing services in USA and across the globe.

Going with PPC can be a smarter move: 

Well, everyone is busy using their smartphones, and there is no right time other than this to use the PPC as marketing. The cost per click is low these days. This means that you will use your budget in the best possible way. It is the best way to go ahead from your competitors with the best PPC marketing plan. As per Google, Businesses make an average of $2 in income for every $1 they spend in Google Ads.

Get ready for a bounce:

Sooner or later, this coronavirus outbreak will be over. We all know this. And when that happens, the consumers will once again start with their spending habits and this time even more. SEO is a long term strategy, and to use it efficiently, and you have to start strategizing from now for getting the best results later. It will be a part of people’s lives then if you do something now.

Special offer for specific situations

You have an excellent opportunity to show support by offering discounts to your customers. For example, Amazon is providing free audiobooks to children who are at home. Ahrefs offered its blogging for a business course for free. Udemy is offering free classes at these critical times.

Think about what you can give to your customers for free or at this time.

Finish your digital to-do list:

Now when you are not coming to the office or meeting any person, your program is free. This is free time to eliminate all half-finished or incomplete digital ideas that have never been noticed.

It is the best time to finish up your unfinished marketing campaigns and start strategizing for next year. Make a robust marketing plan and make sure that your customers can get what they are looking for. You can go with hiring a digital marketing agency for that.

Summing up: 

No matter you are a well-established enterprise or a startup, it is the time when you can show the people that you are a brand that can serve even in this tough time too.

Undoubtedly, this pandemic is temporary. But whatever you do at this time will be remembered by your customers for a long time. Make sure you leave a good impression on your customers.

We, Panacea Infotech is leading digital marketing company having an experience of more than 17 years in this particular domain. Our digital marketing professionals can guide you throughout so that you can achieve your business goal online.

Email us at info@panaceatek.com

Utilizing 5 types of Digital Marketing to enhance online presence

Digital marketing is not just a buzzword said during networking events. You need know about the digital marketing types on your own disposal. You have to use these methodologies to stay in the sea of ​​digital competition and stand tall in the crowd.

Just ask yourself, “Do you really know what actually digital marketing is?”

If you haven’t answered, that’s fine.

In this blog, we are going to discuss about the digital marketing. We will go with an explanation about how to use 5 types of digital marketing.  This can help you in better knowledge about online marketing before approaching digital marketing agency or company.

Before that it becomes necessary to know what digital marketing is and types of digital marketing services:

If you can believe it, digital marketing is not a new concept. As soon as electronic devices entered our lives, digital marketing service came into the scene. People often believe that digital marketing is about content marketing and social media. Although these exist as a type of digital marketing, they are not all included. Digital marketing is online and offline both.

Digital marketing is highly crucial and impactful than ever. Without digital marketing, you cannot stand tall in the online market competition.

Consider below the types of digital marketing and think about which works seamlessly about your industry, company and audience.  

  • Search Engine Optimization:

Search engine optimization or SEO refers to method of increasing your online visibility into non-paid search engine results. As per the HubSpot , over 64% of marketers actively invest in search engine optimization.

Search engine optimization involves many factors ranging from your content to links to your website across the web. It has two types’ i.e. On-Page and Off-Page SEO. On-page SEO refers to the task you do on your website to promote your SEO. Off-page refers to the links that you create and take action to take outside of your website. The trend of SEO changes as the algorithm changes according to user needs.

  • Search Engine Marketing:

Traffic from search engine marketing or SEM search engines ignores paid ground SEO. With SEM you buy the ad space which showcase on the user’s SERP. The most popular paid search platform is Google AdWords.

The Google fee, a marketer, is a predetermined amount that displays an ad in multiple places on the SERP generated from specific keywords or phrases.

  • Social Media Marketing:

Social media marketing gives you enhanced exposure to your online presence. This enables you to connect with your potential target audience in a more concrete way. When you post quality content, you will gain more reach using social media marketing.

Everything you do to enhance traffic or business through channels of social media is social media marketing. Whether you are on Facebook, Twitter, Snapchat, or LinkedIn, social media marketing gets all the money from these efforts.

  • Content Marketing:

Content marketing is a marketing methodology of uploading piece of content full of quality to its users to generate sales and leads. This content can be online anywhere. Tweets, YouTube videos, and all of the blogs on your website include content marketing. This is a part of online marketing service and its technique.

At the time of creating the content, it is essential to keep the audience taste in mind. Remember, who you are talking to and what their interests are. This will decide the content subject. Check out the language of the audience when they can search information online. Use certain keywords to enhance the SEO.

  • Email Marketing:

Email marketing enables you to regularly update your email customers about your company. This promotes a relationship unlike other types of digital marketing.

The best email marketing campaigns include your content and a list of customers earned by the company, not paid by your company. Those who opt for your email subscription are more likely to become active shoppers.

Summing up:

Your success is not just dependent on online marketing alone. Yet the trend which is going on makes the marketers to believe this is around the corner.

Use social media to listen to your customers’ conversations. Measure the traction of your content and adjust your future content to replicate your success. If you want to know more about how your business can grow through digital marketing, and improve your ROI, contact us today! We offer digital marketing service that helps our client’s in meeting their online goals.

Why Online Marketing Is The Way To Boost Web traffic?

The fact that visitors and websites work hand-in-hand when it comes to digital marketing strategy execution. More the visitors, the more potential leads you can expect for your product or services. Online marketing is opening new avenues for businesses that believe in the digitized way of doing business.

So from where to start, if you want to develop a digital marketing strategy that converts sales and not just boosts the numbers?

It is always a common challenge, as many companies know how essential digital and mobile channels are to acquire and retain customers. However, they do not have an integrated plan to grow and engage their audiences effectively.

Let’s take you through some of the guides and pointers that can help to boost your website traffic.

Top Online Marketing Guide To Uplift Your Web Traffic With Potential Conversion

Your digital marketing strategies should be result-oriented and should direct clients where they need to be.

Starting with,

  • Prioritizing content 

According to ahrefs, around 90.63% of pages get no organic search traffic from Google and this why effective content has a crucial role in improving your website rankings.

In many ways, content is a versatile marketing medium that can help any business in any industry. It is affordable, easy to execute, and reliable for long-term results.

All of these are valuable benefits, but the real value of content is its standing with digital marketing entirely. In fact, content marketing is so vital that it is the core of any online marketing strategy.

Ultimately, the content is on your site to win new customers, and every time one of your visitors takes action to become a customer, this is considered a conversion. These conversions help your business grow. Promoting your content is the first step in generating conversions.

  • User Engagement

Everything you do to on-site is to prompt the user to take action. In this case, user engagement helps to better understanding how you can guide them through the customer journey and turning them into customers from a visitor.

User engagement is a critical factor.

Some of the primary metrics you need to pursuit are;

  • Time on site
  • Page view per session
  • Action taken
  • Bounce rate
  • Click-through rate

Moreover, social media is turning out to be a torchbearer for almost every type of business.

  • Multi-channel approach

Customers use multiple channels to find the information they need to evaluate products and services. They are less dependent on your website and your representative. They stress on sourcing more information through at their convenience.

For that reason, you should be everywhere your customers use to search and help them find information.

Chase them on industry-specific or social sites, be it Reddit, Instagram, Youtube, Pinterest, or Facebook. You need to be there where your customers are.

  • Deploy a lead magnet

The term lead magnet is a kind of kickback we offer to a prospect in return for their contact details.

Some of the ideal lead magnets could be;

  • Sales material
  • Video training
  • Cheatsheet
  • Handout
  • Resource list
  • Software download
  • Free trial
  • Survey
  • Assessment

 

  • Optimize

Every company with a website has stats pulled out via analytics, but senior executives do not ensure that their teams follow so or have time to review and respond to it. Once a strategy starts, you can move on to continuous improvement in critical areas like search marketing, on-site user experience, email, and social media marketing.

So Looking To Start Online Marketing?

In a move to expand your reach to potential customers, online marketing channels play a significant role. Just precise execution and the consistency makes the strategy work for any digital marketing endeavors.

Panacea Infotech has been a pioneering digital marketing company with its expertise and proven campaigns. We are known for integrating the business to the World Wide Web and create long terms of online engagement.

Connect for better online exposure! 

Interesting Facts that You Might Not Know About Google Algorithms?

 

Google is always in the endeavor to delight its users by showing the right results for their search queries. In this regards, it has employed certain algorithms that ensure to return the results which are relevant, fresh and high quality.

 

Till date, some of the vital algorithms launched by Google includes Panda, Penguin and Hummingbird. Webmasters ensure to keep their eyes on these algorithms updates to understand the norms set by Google in order to deliver quality

SEO services

that boost the ranking of web pages.

Continue reading “Interesting Facts that You Might Not Know About Google Algorithms?”

The Ultimate Trendy Checklist for Successful Mobile App Marketing Strategy

Mobile App Marketing Strategy

can Give You : Get more downloads, ratting & reviews, revenue & better brand reputation. In simple word, Optimize your mobile app content according to end-user requirements which can give you the better result as per your expectation.

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Digital Marketing has completely Overcomed Traditional Marketing .. !!

 

Digital Marketing Services - Panacea Infotech

 

Before Digital marketing came into picture, marketing of any product, brand or company was done in a traditional way which involves flyers, newspaper ads, television ads and radio. Traditional marketing was a strategy used in ancient and old times. This type of marketing involves manpower efforts in distributing pamphlets and flyers and conversion rate was too less. In order to add value to the business and increase conversion rate, digital marketing came into picture which completely involves the use of internet for marketing.

 

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Biggest Changes That Your SEO Efforts Needs To Be Targeted On, In 2015

The world of SEO always and frequently bring something new and challenging for the SEO pros. Year 2014 was not an exception to this fact. We had seen search engine algorithm updates in the last year as we see them in every year. 2014 was the year where content was a predominant factor in SEO. Last year, many SEOs experienced the panic attacks as Google de-ranked the sites having law quality or duplicate content with its Panda update. The people who were wise enough to not practiced black hat or bad SEO only survived from the panda update in the last year. However, many of them affected from Panda and Penguin. Hence, still many are in confusion whether the worst is over or more to come? Here, we are going to look at the bright side. Below are the changes that will help you to survive well in 2015.

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