In the digital era, businesses have to make critical choices in their selection of technologies to build mobile apps. Businesses have to constantly evaluate technologies to offer powerful digital experience on all operating systems and mobile devices. Enterprises that fail to offer products or services that are easy to use, regardless of device or channel, risk falling behind in the technology-driven world.
In some cases, the cross-platform app development can be problematic. Despite a developer’s best efforts, in many cases, the user experience holds behind the actual native application. In the past few years, we have seen the rise of several mobile frameworks such as AngularJS, React Native and Xamarin which help to produce these digital experiences in the easiest way. And recently in December 2018, a new player enters the game and its Google’s Flutter.
Being Google’s product, it comes with some added features. With Google’s various technologies and concepts, this proves to be an improbably powerful mobile framework. Based on Google’s in-house programming language, Flutter can access the Skia graphics library, which is also used by Chrome. Let’s see some reasons why Android and iOS app development company should consider Flutter as their development environment:
Overcomes the Limitations of Cross-Platform Approaches
Improves Developer’s Productivity with Hot Reload
The Flutter’s hot reload feature allows developers to track changes they make in less than a second and change the app structure within ten seconds. You can see the modifications as soon as you save it, which eliminate the need to run another Gradle build. With the elimination of the Gradle rebuild, app development time is reduced by 30% to 40% as the Gradle rebuild takes a long time with every modification being applied.
Single Code for Frontend and Backend
Unlike in android mobile app development process, where there are two separate files for front and backend, Flutter uses Dart, which does both frontend and backend in one code and uses a reactive framework. Dart comes with many popular languages without losing the familiarity of Java and other similar languages. It was built considering developer in mind and thus it eases a lot of common tasks easier for developers.
Flutter’s Material design specification facilitates developers to create powerful UI experiences with ease. It helps to generate a crisp, smooth experience which you typically see with native applications. Flutter comes with widgets which implement the Human Interface Design specifications for the iOS operating system, allowing you to experience the native feel on iPad and iPhone as well. Developers can wrap one Widget inside another to get expected results and to make sure users have excellent experience irrespective of the platform they’re using.
Separate Themes for iOS and Android
Flutter facilitates to assign the proper theme for different platforms using a ternary to identify which platform the user using; facilitating UI to make on-time decisions on which UI theme to use.
Extensive Catalog of Open Source Packages
Flutter has a large set of open source packages which eases a process of Android and iPhone app development and makes it simple to complete complicated tasks. Though it is relatively new in the industry, the library is increasing by bounds and leaps every day.
Works on the Web and Desktop
The Flutter includes a prototype which makes apps work on a web browser. With the help of Flutter widgets and prototypes, developers will be able to use the single code for creating apps for mobile, web and desktop with ease.
By using Flutter, you can create and release an app on multiple platforms. With its latest and unique features, Flutter will be the ultimate choice for businesses with limited budget and time to get their product in the market.
Nowadays, the business app became an integral part of every business. Are you also running a business and looking to develop an app for your business? There are two operating systems to opt from; one is the open-source contender, Android and the second we have the proprietary champion, iOS.
The comparison between them and picking up the one is getting difficult with every passing day. However, one factor which can help us to draw a line of distinction is the budget. Android app development is a natural choice when it comes to development with a limited budget, but developing an app is not the end of the story. To create a successful app, it needs proper marketing. An app is only worth if it can generate revenue for your business and app can generate revenue if it reaches to a certain number of people.
So, let’s find out which of the OS is more suitable for a business with a limited marketing budget.
Registration Fees – Play Store vs. App Store
Your app marketing endeavors shall begin the moment you are done with the development. Another important thing is to deploy your app on the store for the users. For that, you will have to register at the Play Store for Android or the Apple App store for iOS. Both the stores charge very differently and have a huge difference. Android charges $25 with lifetime validity; on the other hand, iOS changes $99 for a one-year registration, which means they charge the same every year.
Many validate the higher registration price by high average app price for Apple App Store; however, the statistics show something different. As Google witnessed a whopping 27 percent growth in app revenues last year, the difference between the Android and iOS app revenues is on the way of diminishing.
Target Audience – An Important Factor
Though iOS is a widely used OS in the US, Android is the global leader in the mobile industry. If you are looking to target a global audience, then going for Android makes more sense, but US-based users are more active on iOS. A recent study based on different demographics suggests that the customer base for iOS is smaller. But, it includes educated users with higher income who spend more money and time on the app. On the contradictory, a majority of Android users belong to low-income countries. iOS is also popular for a business purpose; most entrepreneurs and high-level executives choose iOS over Android.
Hence, while deciding on the app marketing budget, consider whether you will be able to target your audience or not. If you are looking to target a diverse demographic from around the globe, Android is the ultimate choice. However, if you aim to target high-income professionals in the US, you have to go with iPhone app development.
App Store Optimization (ASO) Cost
For any app marketing campaign, App Store Optimization has become the center. As Android is a Google product, it is the ultimate option for marketers. For people with an understanding of Google SEO, optimization for app store is not a big task. There are some significant differences between ASO and SEO. It is easy to assume that Google will give preference to Android apps, but Google applies a smart algorithm that will rank apps relevant to the device’s OS.
Another factor that one needs to pay attention to is the existence of many app stores for Android apps. Also, there are many cross-platform app stores available in the market. However, the Apple App Store is Google’s competitor, but it doesn’t impact the ASO aspect or the ranking of the iOS app. No one can deny the fact that the Apple App Store’s inbuilt ASO capabilities are much ahead of the Play Store.
Cost Per Install (CPI)
Similar to web’s PPC (Pay per Click), we have Cost per Install or CPI for the app store. It is one of the important factors in terms of budgeting app marketing campaign. CPI facilitates you to pay only when the user installs the app from the store. Irrespective of how many people visit the advertisement, you only need to pay after installation has been made by the user.
If we compared the CPI cost, the App Store CPI rates are slightly higher than the Android CPI rates. However, this varies from region to region, yet this is the case in most of the area. Apart from CPI, other options which can be considered to improve revenue include CPE, CPM and CPS. For all the above options, Android is more budget-friendly compared to iOS.
The behavior of customers on marketing campaign varies from platform to platform. iPhone users are more active and the engagement rate is higher, but in case of push notifications, Android users are more likely to click on it compared to iOS users. There are different reasons for this disparity. iOS notification vanishes once the user unlocks the phone; whereas, push notifications for Android stays on the notification bar or lock screen until clicked. This might be the reason behind the quick response of Android users, which makes it a good option for investment.
Apple has managed to continue to dominate the US market; however, Google is focusing on improving the ROI of app marketing within a limited budget. There is no doubt that marketing for Android app is cheaper than iOS app marketing which makes it budget-friendly. Choosing Android for your mobile app development is a wise decision to reach a global audience with a limited budget and investment.
Apple’s operating system iOS brings new capabilities and challenges for developers with each new version. Since 2007, Apple is changing the face of mobile app development companies by constantly bringing new technology to the market. iPhones are their most successful invention and they have revolutionized the lives of gadget savvies significantly. With a new release of iOS expected almost every year, there are a few challenges that developers are having to contend with.