Mobile Application has completely dominated the websites. The world is fastly heading towards mobile as every individual is preferring mobile over laptop. Mobile apps have given freedom to smartphone users to do every task from shopping to ordering food, Mobile Banking, Social Media etc in a convenient way. Mobile Apps also plays an important role from business point of view as you can immediately get notifications related to business or organization.
Since the emergence of hand-held devices such as smartphones and tablets, and their increasing use among the masses, they have become a prime source for interaction. As a result, many businesses started shifting their marketing methods in order to reach the massive number of audiences who use mobile devices. In today’s digital era, where people started shifting from desktop and laptop to their mobile devices for using internet, it is absolutely unaffordable for businesses to overlook this trend. However, many small businesses still not realize the worth of mobile marketing and mobile apps and how they are important to catch the consumers today.