Are you an aspiring developer trying to build a unique mobile app which would ensure customer engagement and the required marketing measures? Well, you have got to stay stick to a number of yardsticks in this regard. Stumbling through mistakes are quite common among the developers and your expertise, as a developer, lies in how perfectly you manage to do away with the errors. However, still, just a mere idea is not enough to help you with the process. You need to be well aware of the nitty-gritty of the job in order to bid adieu to the usual mistakes mobile app development companies often tend to make.
At the same time, even if you are not developing an independent app for the market, but just want to widen your web presence with a native mobile app, you are still required to deliver the same unique features to establish interesting design and strong marketing approach. Especially, with an array of apps being in a combat with each other for a better presence across various app marketplaces, perfection is always considered as the main key to paving in success. In such case, it’s obviously quite important to shun off certain mistakes that might subvert your effort towards a quality mobile app development. This post is going to discuss four common mistakes that every app developer should try to avoid in every circumstance.
Unnecessary features– This is something you should always steer clear of while developing a mobile application. There are many developers who have such wrong notion that the more features you add, the stronger is the chance to fortify a good user experience. Well, you can make your app ‘feature-rich’ enough to attract a good amount of customers, but too many unwanted features make an app inept and clumsy without really adding any major value to the same. Rather, you can plump for the most effective features that users find useful and helpful. Else, too many unnecessary features might make the users end up with having a total confusing experience. Also, it can make the app heavier than normal, thereby lowering the loading speed. Too many features mean extra resources in terms of development time and investment. This might lead to waste of resources as well.
Neglecting the testing part– Users are always prone to stick to the smooth and mellow experience of the app they are going to use. Glitch-free performance is something which is expected the most by the users. Especially, before one starts using an app, any performance issue can just take no time to snatch off the good impression from the user’s mind. So, as a wise developer, the only way you can ensure a good user experience is by testing the app as much as possible across various platforms and devices. At the same time, performance issues might not come into the purview of the developers; instead, they are better evaluated by the impartial users. Thus, it’s always recommended to opt for professional help, as far as testing an app is considered.
Considering web page as a reference- If you are one of them who consider mobile app is an extended version of a webpage, you are utterly wrong. There are many developers who still believe in the same which has led to a number of failed apps. An app should create space for specific values for the user and this value should not be the same as which is offered by a website. Though a native app is always up with representing the same business or brand, still it should deliver specific value to the mobile users. The user experience should be enhanced for the native mobile interface, not for the mobile browsing. So, there is no more a doubt that using web pages as a point of reference for mobile app design and development is certainly a big mistake.
Not opting for pre-launch marketing– Pre-launch marketing for a mobile application development needs to be initiated as soon as the process gets started. Before the app is launched, pre-launch marketing would play a crucial role to create the much-needed buzz around the application. And, once it’s perfectly in place, you can then start the post-launch campaign with a decent following. As soon as the basic features of your app are decided, waste no time to build a small website for your app and publish contents on the same. You can also pave the way for various social profiles and business pages in the name of your application and bring out regular posts about the upcoming app. Last but not the least; direct messaging and banner ads would also create a huge difference.
Panacea Infotech presents itself as one of the top-end mobile app development companies, offering an array of exclusive solutions for the mid-size as well as big-scale business ventures. Having a team of highly experienced professionals, we ensure the finest technology solutions for a plethora of business needs.
As a technology maniac, you must be well-aware of the term ‘artificial intelligence’. Involving a machine with the potential to copy intelligent behavior, AI allows the iOS users to get the best essence of natural language processing, machine learning, machine vision, knowledge management etc. So, if you are in the vogue to develop some new app and create a ripple in the industry, it’s time for you to roll your eyes through the post, as it’s going to take you through a new saddle, giving you a sound idea about the new technology on board namely ‘Artificial Intelligence’ and how it’s going to be beneficial in mobile application development.
The founder and CEO of Blonde 2.0, Ayelet Noff was quite appropriate in this regard. “Machines are lacking an emotional understanding that enables them the emotional capacity to interact with us as humans. Thousands of new ‘smart’ apps and devices are being launched every day. However, no matter how smart they are, they lack the ability to interact and engage with us on an emotional level.”
At the same time, Bryan Kraner, one of the best selling authors and Keynote & TED speaker, “Computers in our hands and on our heads will start to shift via true AI and voice recognition to provide a higher level of digital assistance that truly understands our contextual experiences.
In other words, we need to be better understood by technology and receive better experiences based on things like location and timing. The software will have to adapt in order to deliver these experiences.” This is where AI paves in and makes sure the users experience an array of groundbreaking features to stay on par with the current technological gush.
There is no doubt that Artificial Intelligence is almost going to bring in a change to the entire world like no other technology has ever done. Especially, with the smart assistants like Siri, Cortana, Google Assistant and Alexa, there’s literally been a surge in the demands for iOS devices.
Customers conduct while purchasing-
Have you got a significant number of downloads for the app you have developed lately? Well, then it’s time for you to increase your revenue. It’s quite obvious that getting hold of new customers is not easy all the time; however, the best way you can retain your old customers is by up-selling to your existing customers. When it will work as a crucial propeller to the growth of your app, it will also act as a perfect solution to the problem of acquiring new customers in a costly and time-consuming manner. Nevertheless, the marketers should be perfectly targeted and informed about exactly when and what they put on sale for the users. AI, with its amazing trait, can manage the data in a jiffy. Right from segregating between those who can be identified as hot leads and ‘who is not’ to looking over the behavior of the users, AI can give you the perfect clue about which features your endeavor towards mobile application development should offer to the users.
A recent research says that a big segment of users happens to cast aside an app just within three months from the initial download. And, the reason is quite simple. Either they are not satisfied with the features offered in the application or they find something better. With the technology becoming more and more advanced day by day, the users always tend to expect something out of the box. Demands for customized and tailor-made experiences are always on air and something lighter is simply not going to meet the expectations of the users.
However, with Artificial Intelligence on board, you can easily put on a learning algorithm to keep an eye on the choices your users make while using your application. Netflix and Youtube are the best examples of such applications that have initiated similar algorithms and are already in practice to use AI to perk up the user experience.
Whether it’s a push notification, email or in-app message, the content of the message should be fastidiously researched, written and in agreement before it’s sent to the top users. Right from obtaining the right phrase to making sure there is enough space for customization, it has to be perfectly ordered. A recent study has revealed that a significant amount of business content will be scrutinized by machines by this year itself.
With AI operating within the background, the mobile app marketers are certainly going to see a surge in the overall user engagement. Still, like several new technologies, AI has its limitations, but, provided it’s used quite wisely, the users are surely going to experience the best innovations ever. Ultimately, AI takes the estimation away, giving the app marketers the much-required confidence that they’re delivering the correct message, to the correct user, at the correct time, via the correct channel.
What is the wait for? Give your intellect a sharp ruffle and create simply wonders for your customers through the magic of AI!
Panacea Infotech is one of the leading mobile app development companies in Pune, offering a complete solution for an array of mid and big scale ventures. You can take recourse to us in order to bring in the much-required perfection in your apps.