14 May

Some Important Announcements from Google I/O 2018

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Trying to bring in a distinct tint to your next mobile application development venture? Well, then you must be aware of all the recent trends that are making news nowadays. The much awaited Google Annual Developers Conference has brought forth quite a few amazing changes that are meant to be beneficial for any mobile application development move.

 
Google Conference

 

With Google announcing that it is rebranding its Google Research division to Google AI, there have naturally been a number of highlights from the Google I/O 2018 keynote.

 

It speaks about significant changes in Google Maps, Google Assistant, and Gmail. Let’s know what Google keynote speakers talked about in this conference and how could it add value to developers and user’s world.

 
Bid adieu to the monotony over uttering ‘OK Google’ every time you want to make a command-

Google announced a “continued conversation” update to Google Assistant that makes talking to the Assistant feel more natural. Now, instead of having to say “Hey Google” or “OK Google” every time you want to say a command, you’ll only have to do so for the first time. The company also is adding a new feature that allows you to ask multiple questions within the same request. All this will roll out in the coming weeks.

 
Google Duplex-

Google Assistant goes a step ahead in Artificial Intelligence to become capable of handling phone calls. It is now called as ‘Google Duplex’. With a natural-sounding and human-like voice, Google Duplex has the power to make phone call appointments and reservations for you. In fact, this AI-powered Google Duplex can even handle few back-and-forth questions and answers when it makes a call for a specific purpose.

 

The functionality of Google Duplex was demonstrated live at Google I/O 2018 by making 2 phone calls: the first call was to book a haircut appointment and second one to make dinner table reservation at a restaurant. The assistant accomplished both the tasks successfully, that too in more humanly and surprising way.

 

The original Google Assistant voice was named Holly, and it was based on actual recordings. Moving forward, Google Assistant will get six new voices… including John Legend! Google is using WaveNet to make voices more realistic, and it hopes to ultimately perfect all accents and languages around the world. Google Assistant will support 30 different languages by the end of 2018.

 
The voice of Google assistant-

The original Google Assistant voice was named Holly, and it was based on actual recordings. Moving forward, Google Assistant will get six new voices… including John Legend! Google is using WaveNet to make voices more realistic, and it hopes to ultimately perfect all accents and languages around the world. Google Assistant will support 30 different languages by the end of 2018.

 
Google Photos-

Google Photos already make it easy for you to correct photos with built-in editing tools and AI-powered features for automatically creating collages, movies, and graceful photos. Now, Photos are getting more AI-powered fixes like B&W photo colorization, brightness correction and suggested rotations. A new version of the Google Photos app will suggest quick fixes and tweaks like rotations, brightness corrections or adding pops of color.

 

Google is working to become a hub for all of your photos, and it’s able to pay court to potential users by offering powerful tools to edit, sort, and modify those photos. Each additional photo Google gets offers it more data and helps them get better and better at image recognition, which, in the end, not only improves the user experience for Google but also makes the services better.

 
Step into a friendlier Google Map-

While Google Maps are among the favorites of users, Google I/O 2018’s announcement just made it friendlier to use. We currently use Google Maps to plot the fastest route to work and navigate through unknown places and unknown road. However, the blue dots can sometimes confuse the driver between ‘slight left’ to ‘turn left’.

 

The company fixes this problem by integrating Google Lens into Google Maps. All you have to do is point the phone at the street. Upon doing this, StreetView AR overlay will pop up to point towards the right direction. At the same time, Google Maps layout is also present at the bottom of the screen. However, there were no announcements in Google I/O 2018 related to when would this feature of Maps be available for use.

 

Panacea Infotech is one of the best mobile application development companies in USA, offering an exclusive solution to a number of mid-scale as well as big-scale ventures. We provide our clients with advanced technology and follow best practices to ensure that they get the best mobile solutions ever. Also, we offer first-rate mobile app development services that enable us to develop solutions for any platform, meeting your unique requirements. So, if you are on the lookout for some ideal aid in this regard, waste no time of yours to contact us right away. We would put our best endeavor to serve you the best.

 

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08 May

A Relative Study on iOS Vs Android

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With the smartphone segment witnessing a familiar battle on a year-on-year basis, a tug of war between Apple Vs Android is quite common though! iOS application development Vs Android app development has rather been vying each other for a leading market share and supremacy ever since they have secured their place in the market.

 
iOS Vs Android
 

Together, they have created a Duopoly and account for more than 99% in smartphone sales. However, this post is going to shed a thorough light on a comparative study between Apple and Android.

 
Different faculties offered-

There are several core differences between Android and iOS that affect user experience at its foundation and the choices we make when we engage with either of them. Apple is incredibly strict when it comes to app submissions, push notifications, rules and timelines, Also, they push operating system updates to users to ensure the consistent experience for them.

 

On the other hand, Android apps can be updated even without a human review. They are also fragmented across various phone manufacturers such as Samsung, LG, HTC and Motorola, which gives a customizable experience to the end user.

 

Now, both of these scenarios come with benefits and disadvantages, and if you ask the users of either iOS or Android, they will definitely opt for the one which they are comfortable with. Apple users are usually loyal to the consistent experience across all their devices and any updates that come along, while Android users vouch for more freedom and customizability their devices provide.

 
There are differences in demographics too-

As mentioned earlier, Android currently has the largest global platform share, with a particular prominence in lower income areas and developing nations. Comparatively, iOS users typically have higher income, higher education levels and more engagement, Of course, that doesn’t mean that those who have those same characteristics won’t own an Android device. Instead, this data is simply indicative of the general Android population.

 

Men are slightly more likely to be iOS users than women. Android seems to be the most common platform among all age groups. Android has a more market share in developing nations like Asia and Africa while iOS leads the market in developed countries like US, Australia, Europe etc. This may be due to the various cultural and socio-economic factors that are in play in the local geographies.

 

At the same time, Android exhibits a high level of device fragmentation due to the huge variety of models and varieties available. This becomes a problem when a lot of Android users are still running their devices on older versions of the OS. This is a big headache when it comes to fixing the bugs, and it creates vulnerability and security concerns as well. However, with very few models on board, this is not a problem with the Apple users.

 

Different user experience-

 

Also, In terms of User Interface and experience, Apple seems to clearly top the charts, followed closely by Android at the second place. iOS offers a simple and clean interface, that is easy to use and navigate, while Android offers a deep-set of menus to choose and use.

 

Privacy terms differ too-

 

As the OS model is more open in Android compared to Apple, it is slightly more vulnerable to hacks and cyber threats. The device fragmentation and openness of installing apps that are from third-party makes Android OS susceptible to security concerns. On the other hand, Apple iOS is very rigid in giving access to the user’s locations and contact info.

 

Also, when it comes to Android App development and iOS App development there are few clear demarcations which make for obvious preferences. Android Application development is easy due to a deeper access to their OS, and high levels of customization are possible, whereas this is not the case with iOS Application development. Last but not the least; maintenance and Bug fixing are difficult in Android OS compared to iOS, due to high levels of device fragmentation.

 

To conclude, Apple and Android, seem to dominate the market together and are equally good in their own terms. Choosing one over the other becomes a matter of personal preferences or by one that is governed by your business needs. So, if you are an individual planning to buy a new Mobile phone or a Business Owner who has hired a Mobile Application Development Company in USA to build his first App, it’s suggested that you do your homework. Identify your needs, preferences, time and budget and use these as a criterion for your decision-making, as both are Tech giants come with awesome products.

 

Panacea Infotech is one of the best mobile application development companies in USA, helping businesses to execute their first-rate ideas into viable digital solutions. Also, we have been helping organizations across the world to achieve their business objectives with high-quality solutions in an array of different services.

 

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26 Mar

Mistakes to Avoid While Developing a Mobile App

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Are you an aspiring developer trying to build a unique mobile app which would ensure customer engagement and the required marketing measures? Well, you have got to stay stick to a number of yardsticks in this regard. Stumbling through mistakes are quite common among the developers and your expertise, as a developer, lies in how perfectly you manage to do away with the errors. However, still, just a mere idea is not enough to help you with the process. You need to be well aware of the nitty-gritty of the job in order to bid adieu to the usual mistakes mobile app development companies often tend to make.

 

Mobile App Development Companies

 

At the same time, even if you are not developing an independent app for the market, but just want to widen your web presence with a native mobile app, you are still required to deliver the same unique features to establish interesting design and strong marketing approach. Especially, with an array of apps being in a combat with each other for a better presence across various app marketplaces, perfection is always considered as the main key to paving in success. In such case, it’s obviously quite important to shun off certain mistakes that might subvert your effort towards a quality mobile app development. This post is going to discuss four common mistakes that every app developer should try to avoid in every circumstance.

 

Unnecessary features This is something you should always steer clear of while developing a mobile application. There are many developers who have such wrong notion that the more features you add,  the stronger is the chance to fortify a good user experience. Well, you can make your app ‘feature-rich’ enough to attract a good amount of customers, but too many unwanted features make an app inept and clumsy without really adding any major value to the same. Rather, you can plump for the most effective features that users find useful and helpful. Else, too many unnecessary features might make the users end up with having a total confusing experience. Also, it can make the app heavier than normal, thereby lowering the loading speed.  Too many features mean extra resources in terms of development time and investment. This might lead to waste of resources as well.

 

Neglecting the testing part Users are always prone to stick to the smooth and mellow experience of the app they are going to use. Glitch-free performance is something which is expected the most by the users. Especially, before one starts using an app, any performance issue can just take no time to snatch off the good impression from the user’s mind. So, as a wise developer, the only way you can ensure a good user experience is by testing the app as much as possible across various platforms and devices. At the same time, performance issues might not come into the purview of the developers; instead, they are better evaluated by the impartial users. Thus, it’s always recommended to opt for professional help, as far as testing an app is considered.

 

Considering web page as a reference- If you are one of them who consider mobile app is an extended version of a webpage, you are utterly wrong. There are many developers who still believe in the same which has led to a number of failed apps. An app should create space for specific values for the user and this value should not be the same as which is offered by a website. Though a native app is always up with representing the same business or brand, still it should deliver specific value to the mobile users. The user experience should be enhanced for the native mobile interface, not for the mobile browsing. So, there is no more a doubt that using web pages as a point of reference for mobile app design and development is certainly a big mistake.

 

Not opting for pre-launch marketing– Pre-launch marketing for a mobile application development needs to be initiated as soon as the process gets started. Before the app is launched, pre-launch marketing would play a crucial role to create the much-needed buzz around the application. And, once it’s perfectly in place, you can then start the post-launch campaign with a decent following. As soon as the basic features of your app are decided, waste no time to build a small website for your app and publish contents on the same. You can also pave the way for various social profiles and business pages in the name of your application and bring out regular posts about the upcoming app. Last but not the least; direct messaging and banner ads would also create a huge difference.

 

Panacea Infotech presents itself as one of the top-end mobile app development companies, offering an array of exclusive solutions for the mid-size as well as big-scale business ventures. Having a team of highly experienced professionals, we ensure the finest technology solutions for a plethora of business needs.

 

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16 Feb

How Artificial Intelligence Can Be Beneficial for Mobile Application Development

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As a technology maniac, you must be well-aware of the term ‘artificial intelligence’. Involving a machine with the potential to copy intelligent behavior, AI allows the iOS users to get the best essence of natural language processing, machine learning, machine vision, knowledge management etc. So, if you are in the vogue to develop some new app and create a ripple in the industry, it’s time for you to roll your eyes through the post, as it’s going to take you through a new saddle, giving you a sound idea about the new technology on board namely ‘Artificial Intelligence’ and how it’s going to be beneficial in mobile application development.

 
Mobile App Development
 

The founder and CEO of Blonde 2.0, Ayelet Noff was quite appropriate in this regard. “Machines are lacking an emotional understanding that enables them the emotional capacity to interact with us as humans. Thousands of new ‘smart’ apps and devices are being launched every day. However, no matter how smart they are, they lack the ability to interact and engage with us on an emotional level.”

 

At the same time, Bryan Kraner, one of the best selling authors and Keynote & TED speaker, “Computers in our hands and on our heads will start to shift via true AI and voice recognition to provide a higher level of digital assistance that truly understands our contextual experiences.

 

In other words, we need to be better understood by technology and receive better experiences based on things like location and timing. The software will have to adapt in order to deliver these experiences.” This is where AI paves in and makes sure the users experience an array of groundbreaking features to stay on par with the current technological gush.

 

There is no doubt that Artificial Intelligence is almost going to bring in a change to the entire world like no other technology has ever done. Especially, with the smart assistants like Siri, Cortana, Google Assistant and Alexa, there’s literally been a surge in the demands for iOS devices.

 
Customers conduct while purchasing-

Have you got a significant number of downloads for the app you have developed lately? Well, then it’s time for you to increase your revenue. It’s quite obvious that getting hold of new customers is not easy all the time; however, the best way you can retain your old customers is by up-selling to your existing customers. When it will work as a crucial propeller to the growth of your app, it will also act as a perfect solution to the problem of acquiring new customers in a costly and time-consuming manner. Nevertheless, the marketers should be perfectly targeted and informed about exactly when and what they put on sale for the users. AI, with its amazing trait, can manage the data in a jiffy. Right from segregating between those who can be identified as hot leads and ‘who is not’ to looking over the behavior of the users, AI can give you the perfect clue about which features your endeavor towards mobile application development should offer to the users.

 
Endorsement-

A recent research says that a big segment of users happens to cast aside an app just within three months from the initial download. And, the reason is quite simple. Either they are not satisfied with the features offered in the application or they find something better. With the technology becoming more and more advanced day by day, the users always tend to expect something out of the box. Demands for customized and tailor-made experiences are always on air and something lighter is simply not going to meet the expectations of the users.

 

However, with Artificial Intelligence on board, you can easily put on a learning algorithm to keep an eye on the choices your users make while using your application. Netflix and Youtube are the best examples of such applications that have initiated similar algorithms and are already in practice to use AI to perk up the user experience.

 
Right content-

Whether it’s a push notification, email or in-app message, the content of the message should be fastidiously researched, written and in agreement before it’s sent to the top users. Right from obtaining the right phrase to making sure there is enough space for customization, it has to be perfectly ordered. A recent study has revealed that a significant amount of business content will be scrutinized by machines by this year itself.

 

With AI operating within the background, the mobile app marketers are certainly going to see a surge in the overall user engagement. Still, like several new technologies, AI has its limitations, but, provided it’s used quite wisely, the users are surely going to experience the best innovations ever. Ultimately, AI takes the estimation away, giving the app marketers the much-required confidence that they’re delivering the correct message, to the correct user, at the correct time, via the correct channel.

 

What is the wait for? Give your intellect a sharp ruffle and create simply wonders for your customers through the magic of AI!

 

Panacea Infotech is one of the leading mobile app development companies in Pune, offering a complete solution for an array of mid and big scale ventures. You can take recourse to us in order to bring in the much-required perfection in your apps.

 

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