Amid the increase in online sales, the e-commerce sector is experiencing the most significant growth in the development of mobile solutions, driven by the need to meet customers’ needs. Consumers need the freedom to buy goods and services anytime, anywhere, even while traveling. That is why more and more online shoppers prefer e-commerce applications over websites, as they offer fast speed, convenience, and personal positioning.
Factors such as better customer loyalty, consumer preference, high conversion rate, and increased smartphone penetration are key drivers that motivate sales from the eCommerce app.
Why It Is Worth To Develop An eCommerce App Dedicated For Festive Season?
Shopify states that tablets and mobiles were the favored shopping mediums for Cyber Monday and Black Friday in 2019, accounting for 69% of total sales.
According to Statista, The Christmas shopping season traditionally starts on Black Friday, the second day of Thanksgiving, but in reality, retail starts popularizing Christmas sales in early November. Cyber Monday 2019 has become a massive online shopping day, with an online sales record of over $9.4 billion. The main contributor to sales growth, the spending on shopping from Thanksgiving to Cyber Monday, generated estimated sales of $ 28.5 billion 2019 holiday season.
Based on these figures, we can analyse how lucrative the forthcoming period is for retailers in terms of revenue. Considering the current market conditions, eCommerce spending through the app and website is expected to witness record-breaking sales through the season. This will also help them gain momentum.
Why Should You Shift From eCommerce to m-commerce?
There is a radical transformation in long-term e-commerce into a pioneer in the field of mobile commerce. Changes are not yet to happen in the future; these results are from technology that has already been conquered in essential markets. However, this shift in digital consumer demand is supported by a trend in mobile app development strategies. This should be seen as an occasion rather than a threat to conventional commerce. Today, companies face challenges like lack of agility, changing customer expectations, and implementing new regulatory measures that lead to competition, mitigating innovation.
In this scenario, the e-commerce app supported by the m-commerce trend comes into action. M-commerce has a great charm of convenience and mobility to meet the daily online transactions and lead to many new and exclusive services. Mobile devices will be a vital force for companies that revolutionize the delivery of a shopping experience by consumers and merchants. Businesses will also benefit from eCommerce apps that generate valuable data that can be analysed later and provide a seamless experience on buyers’ devices.
So let’s see, what it takes to have an actual eCommerce app development,
Essential Elements For Effective eCommerce App Development
Decide Your Niche first.
The first step in creating an e-commerce app is to look for the most promising niche. The shopping habits are constantly changing these days, thanks to the pandemic; it is more complicated to rely on the sole product. You need to decide on a versatile inventory. Some top niches to start with are apparels, grocery, medicines, cosmetics, pet food, baby products, fitness products, gadgets, etc.
First, you need a strategy to draft your goals, decide the regional market you wish to tap into, and the target audience to be served. This will help you visualize your future application, determine what functions the application should perform, and describe your ideas to the organization offering ecommerce website development services.
One of the most important indicators of e-commerce players like Amazon, Walmart, is the user-centric design. A design should serve the user’s intent and smooth navigation to offer a phenomenal shopping experience. Stress on wireframes, blocks of necessary features, and simplification of payment processes, the app’s hierarchy, etc are the key pointers to be considered for an effective eCommerce app development.
Ideal Tech Stack for eCommerce Development
Whether you decide to build your app or hire an expert eCommerce development company for the task, a tech stack shouldn’t be overlooked. The technology stack is one critical factor in the overall development process. However, it depends on which OS; Android or iOS, or both for both.
For iOS, consider the following app technology stack;
- Objective-C, Swift – as Programming languages
- Apple Xcode: as a Toolkit
- SDK: as iOS SDK
Android technology stack;
- Java, Kotlin: as programming languages
- Android Studio & Android Developer Tools: as Toolkit
- Android SDK: as SDK
Not to Miss Features for Your eCommerce App Development.
Advanced Search – Integrate a useful search bar through which users can find authentic products in a single search. Users can also use advanced filters to make it easier to find products.
Notifications – Practical feature, push notifications to allow you to send customer quotes, new products, messages, and notifications. Push notifications let you place products in your e-commerce inventory to increase sales.
Shopping Cart – Use the cart feature to allow users to purchase multiple units at once. The Cart feature is designed to be easy to use, which can significantly reduce your cart’s amount rejected for your e-commerce application.
Geolocation – Many eCommerce applications use geolocation to direct users to physical stores. This feature gives you double benefits and keeps in-store and online purchasing in momentum. It also helps to increase your engagement with the customers and better understand their requirements once they connect.
Flexible Payment – Give your customers multiple payment options and keep the checkout process smooth. It is observed that the majority of the carts get abandoned due to poor payment gateways or options. Keep the choices wide so that customers don’t opt-out and choose a competitor.
Social Integration – Integrate social media into your app and allow shoppers to share reviews and products through their social media accounts. Social integration has the power of enhancing your brand presence. This also penetrates the indirect marketing of your app when a customer shares a product.
App Analytics – Get detailed information about all your products and include the data to create better marketing strategies. Consistent analysis can provide you with better insights and help you plan a fruitful plan.
Some additional features include are wish lists, voice search, and ratings.
Factors That Contribute To Overall Cost Of eCommerce App Development
The cost factor relies on multiple components, these include;
- Resource cost
- Web services
- Social media integration
With portability, there are many reasons why running an ecommerce through app can help ramp your revenue.
- Direct contact with potential customers is beneficial for e-commerce stores with captivating notifications that include new offers, exclusive products, personal sales, special promotions, and more
- Consumer loyalty to your brand requires excellent mobile apps and increases user engagement
- More attractive and ergonomic content
- The mobile eCommerce app complements your online store with faster content, regular updates, and a more engaging way to shop
- Mobile marketing can help all companies improve their brand presence, products, and services without spending a lot of money
- Perspectives are better identified through mobile apps. The customers interested in the offer are the ones most inclined to keep buying. To do this, you must regularly update the content on your mobile app to make it attractive
- It helps create a brand image and meet customer expectations more effectively. eCommerce games have changed with the advent of social networks and mobile applications. To create a modern brand, you had to adapt to the trends and, at the same time, adjust to the new needs of consumers
- Thanks to a personalized shopping experience, direct contact with the consumer, and the exclusive content of the offer, sales will naturally increase
In a nutshell,
Having an ecommerce website is best way to start at the initial phase. It tests how the business idea works and provides market statistics. But as you grow and expand your limitations; a website fall short to grow and attract a large audience. This is the main argument of online retailers for creating associated mobile eCommerce applications. They help to attract more customers, increase sales and gain significant market share.
However, if you decide to build and extraordinary ecommerce app for online venture, Panacea Infotech can direct you as a torch bearer in the segment.
We bring ideas to reality!