Advancement of mobile app development technologies has come to the convenient possibility to turn a smartphone into a credit card. So, there is no wonder that every restaurant is being convenience and comfort than other businesses, were the first in line to take up the initiative. Nowadays, almost every individual owns a smartphone or take it with them wherever they go or using it for payments at various places like parking, buying something or paying some bills or fees as they find it much more convenient for seamless making the payments by using a mobile phone than paying through a wallet with right change. Therefore, mobile apps supporting a mobile payment are getting popular especially in the restaurant and hospitality industry, but there are numerous restaurants, and cafes are there which has already started using payment functions to make the time consuming traditional payments procedure redundant. Thus, these modern payments using mobile phones help to make payment faster and more efficient, even during peak hours.
Benefits of mobile apps for restaurants
Mobile apps and the restaurant’s industries are a match made in heaven, so other industries can also get benefit from the integration of mobile, but few are as good as to fit in restaurants. So, whether users are on the go or order from home or everything they need from restaurants can now be handled with the help of a mobile app. Besides, it can also help the outgoing person to make a reservation in a flash, where the person would rather stay at home or can make to-go order in seconds or even can food delivered directly to them.
How it all started
A few years ago, popular brands like Starbucks and Wendy had started offering mobile payment to their customer. So, this step helped them to reinforce their public images, or to attract a new audience as well as to create high industry standards in customer services. However, currently these brands are expanding the range of mobile payment services as well as other businesses in restaurants industries are quickly adopting the technology to meet the set standards.
Mobile wallets help to make easier for restaurants to introduce mobile payments to customers, so by taking advantage of already existing popular systems like Apple Pay and Android Pay, businesses don’t have to develop their separate apps. All they have to do is to implement a solution that would let them receive mobile payments. However, different mobile wallets have different features which can give both businesses and customers the right to choose the most suitable option.
The most significant disadvantage of mobile wallets are their incompatibility with loyalty programs as mobile wallets are universal and ready to fulfill customer’s requirement. So, to make the best of mobile app payments, far-reaching brands decided to go for their own mobile application development. Therefore by incorporating loyalty programs with restaurant mobile payment systems in stand-alone apps can not only help to raise customer engagement and retention, but it can also give the business owners a lot of valuable information about the end users purchasing patterns. Hence, this information can help for creating special offers which can connect with the audience as well as can help to bring real benefit.
Receipts from mobile payments purchase and reward read redemption are essential because the customer always read it once they receive. So, by using this delivery operator restaurant can message their customers about upcoming specials events or they can re-direct them to their websites and social media pages and solicit feedback. Therefore, it provides an excellent way to stay connected with the customer after the in-restaurants experience.
As per the recent survey from Deloitte Consulting research, the customer looks for a menu, order customization, and payment flexibility in quick-service restaurants. So, that the restaurants can provide payment flexibility for frequent customer visits, besides, quick-service restaurants can also maximize on these opportunities with countertop and PIN-pad terminals to enable secure acceptance of all payment methods, including euro pay, MasterCard and Visa (EMV), Magnetic stripe card and Near Field Communication and contactless. Nevertheless, these terminals are ideal for in-restaurant checkouts or takeout orders, so that they can make it simple to split checks and give customers to give full flexibility and convenience which they want. However, a business can also use color screens of payment devices for new customer’s promotion and loyalty programs.
So, for wrapping up,’ Mobile payments are helping in a significant way whether it is simple guest action or once the check is received and as easy as checking out apps. However, Mobile payments adding a new layer of convenience and ability to restaurants as people are able to pay their guest check faster, so restaurants are able to turn their table over a higher rate. Hence, this is giving a direct impact on bottom line revenue for helping to ensure that every guest leave your restaurants happy.