In the present scenario, COVID-19 pandemic has wreaked havoc among the citizens, while on the other side, it has boosted the demand for Magento development services. Today, the way people shop has changed. According to McKinsey’s recent research, around 90% of B2B decision-makers anticipate that the prevailing digital and remote model will last longer, and 3 out of 4 (both prospects and existing customers) believe that this new model is as successful or more than pre-COVID-19.
Considering the rising demand, Adobe released the latest version of Magento, which is Magento 2.4. This version is released to boost e-commerce business that provides new opportunities and prepares current commerce for the upcoming future.
Major highlights of Magento 2.4 version
The latest version of Magento 2.4 is majorly focused on:
- Improving security
- Enhancing the performance
- Platform updates
- Enabling adaptation and growth
- Infrastructure and performance improvements
This updated version emphasis the urge of frequent and timely update to improve customers’ experience by meeting their shopping behaviors.
Let’s discuss the Magento 2.4 version enhancement for the online vendors and merchants in our proceeding paragraphs.
Buy online, pick-up in-store (BOPIS)
Since March, the Adobe Digital Economy Index has reported a spike in buy online, pick-up in-store (BOPIS) orders. The implementation of BOPIS can help local businesses to get back their values and encouraging buyers to return to your store and place orders. In Inventory Management, merchants can undoubtedly choose which physical inventory areas are qualified as a client pickup area. During checkout, customers can rapidly discover a location close to them. Customers will be informed when to pick up their orders with a single click. One can find such advantages both in Magento Open Source versions and Magento Commerce.
As a B2B company, you must assist your customers who are new to the online purchase process. This Merchant-assisted shopping functionality will enable sellers to improve customer engagement and help them get a smooth transition in their buying process. This functionality conveys great help by logging in as a customer from the Magento Admin. Having access to the buyer’s experience enables the rep to support them in multiple ways like:
- Troubleshooting the buying process like helping them find any particular product, going to their wishlist, etc.
- Save customers’ time by assisting them to customize, create orders, handle administrative tasks, etc.
Today’s e-commerce landscape needs to be efficient and automated. The new version of Magento 2.4 has it all. It helps sellers to work efficiently and expand their business presence. The following are the added advantages you get:
- Business Intelligence
- Inventory Management
- Streamlined Shipping
- Order Management and Customer Service
New Media Gallery
With increasing numbers of online shoppers, merchants need to provide the right value to the customers. Engaging visitors with fresh content can help, but it can be a time-consuming process. Hence, to ease the approach, the latest version of Magento is of great help. It provides a creative flow, keeps the content fresh, allows search, filter, and even sort images up to 30 times faster than the previous version features.
A vast traffic surge on any ecommerce website is a known fact. But it can be lethal for your brand’s image and site performance if not taken into consideration at earliest. With the updated version of Magento, this problem will not bother any further. Magento 2.4 boosts websites performance and provide several improvements like:
- 40% faster page loads during a massive traffic surge
- 30% faster speed during add-to-cart
- 50% faster reordering and checkout
- Improved customer data section
- Enhanced image loading time, etc.
To learn more about Magento 2.4 and how it can help your business grow, explore our services. Panacea Infotech is one of the leading Magento Development Companies. We have a proven track record in assisting merchants in making the most of our Magento development service.
Contact us now.