Having an e-commerce website is, in every way, is like having your storefront. However, there is a large pool of countless potential customers. They might leave unattended if your eCommerce website doesn’t get indexed to user searches. This might dishearten business owners for opening a store and nobody buying from you. Well, Magento offers superlative eCommerce store functionalities loaded with features that help site owners reap maximum sales.
We are here to help you deal with ranking and search engine optimization through Magento websites
6 Tips for Effective Magento SEO
Analyze Your SEO
Whatever you do to improve your website’s SEO; it is vital to keep it under control. This can be done by regularly analyzing your SEO campaigns’ effectiveness with tools like Google Analytics and others. You can retrieve your eCommerce website’s most valuable insights with a detailed report on your SEO campaigns and their effectiveness.
- Use Magento Enabled SEO-Optimized URLs
Search engines still prefer simple, easy-to-use URLs over complicated URLs. When you upload a product to Magento, it automatically generates a URL to the product page by default, which is quite complex and difficult for search engines to read. So you need to make these URLs SEO friendly to get the search engine preference.
- Magento SEO also comes with an in-built setting to improve the SEO score of the page
Make a default URL to an SEO friendly URL by going to System -> Configuration> Web > expand the search engine optimization tab and change Use web server rewrite to Yes.
- Use An Appropriate Meta Description.
Metadata is a valuable element in search engine optimization that makes it easier for search engines to interpret your site’s content. A well-written Meta description can help your store gain better visibility on search engines, allowing search engines to know exactly what it is.
Write a unique Meta description without duplicate content. Be aware of the character limit and place your important keywords at the beginning of the description.
- Handle 301 Redirects.
The 301 redirect is a permanent redirect used to provide users and search engines with alternate pages instead of old and outdated pages. Simply put, 301 redirect is a process that redirects users and search engines to a different URL when they visit a specific URL.
You can use 301 redirects in the following situations when migrating from your old site to a new one on a different platform. It is also applicable when the old URL or page is no longer useful to you. It is out of date, or you are no longer offering the product displayed on this page.
- Edit the Robots.txt file
By default, the robot’s file configuration is set to “NOINDEX, NOFOLLOW.” With this setting, your eCommerce website cannot appear in the top search results.
To solve this problem, you must go to System > Configuration > Design > Default Robots, set to “INDEX, FOLLOW.”
- Image Optimization
Image optimization plays a critical role in the speed of the website. The latter affects your website’s ranking: the faster your website, the more ranking capacity it has. Unfortunately, Magento 2 does not have ready-made tools for compressing images.
In Magento 2, you can add alt attributes to the product image in product> Basic settings> Images and videos> Alternative text. And change the alternative text of your “Magento Commerce” logo image to something related to your Stores> Configuration> General> Design> HTML header> Header
How Magento 2 Favours SEO Extension
Moving ahead, various Magento SEO tools come to rescue in rolling digital marketing strategies. Marketers who want to get high rankings for websites should also be aware of the SEO tools available, which Magento SEO tools are currently in use in the phase of Magento eCommerce development and may need to be used in the future.
The Magento 2 SEO extension has a set of great features that are automatically activated when you install from Mageplaza, without changing the code. It is also easy to use for your store if you need to enter Meta keywords and Meta descriptions for your product. It works perfectly to improve your SEO.
Top Magento 2 SEO Features include,
- Link alternate tag
- Configuring robots metadata tag
- Layered navigation supported
- Crosslinks SEO
To the point,
There are lots of improvements done in Magento 2 SEO to enhance overall online marketing capabilities. While these new configurations are useful, most are fundamental functionalities when it comes to eCommerce store optimization.
Still, have queries for Magento SEO?
Connect with us; Panacea Infotech is one of the top experts in Magento eCommerce development. We offer relevant results through our SEO capabilities to increase the growth figures of any eCommerce website.