Are you an aspiring developer trying to build a unique mobile app which would ensure customer engagement and the required marketing measures? Well, you have got to stay stick to a number of yardsticks in this regard. Stumbling through mistakes are quite common among the developers and your expertise, as a developer, lies in how perfectly you manage to do away with the errors. However, still, just a mere idea is not enough to help you with the process. You need to be well aware of the nitty-gritty of the job in order to bid adieu to the usual mistakes mobile app development companies often tend to make.
At the same time, even if you are not developing an independent app for the market, but just want to widen your web presence with a native mobile app, you are still required to deliver the same unique features to establish interesting design and strong marketing approach. Especially, with an array of apps being in a combat with each other for a better presence across various app marketplaces, perfection is always considered as the main key to paving in success. In such case, it’s obviously quite important to shun off certain mistakes that might subvert your effort towards a quality mobile app development. This post is going to discuss four common mistakes that every app developer should try to avoid in every circumstance.
Unnecessary features– This is something you should always steer clear of while developing a mobile application. There are many developers who have such wrong notion that the more features you add, the stronger is the chance to fortify a good user experience. Well, you can make your app ‘feature-rich’ enough to attract a good amount of customers, but too many unwanted features make an app inept and clumsy without really adding any major value to the same. Rather, you can plump for the most effective features that users find useful and helpful. Else, too many unnecessary features might make the users end up with having a total confusing experience. Also, it can make the app heavier than normal, thereby lowering the loading speed. Too many features mean extra resources in terms of development time and investment. This might lead to waste of resources as well.
Neglecting the testing part– Users are always prone to stick to the smooth and mellow experience of the app they are going to use. Glitch-free performance is something which is expected the most by the users. Especially, before one starts using an app, any performance issue can just take no time to snatch off the good impression from the user’s mind. So, as a wise developer, the only way you can ensure a good user experience is by testing the app as much as possible across various platforms and devices. At the same time, performance issues might not come into the purview of the developers; instead, they are better evaluated by the impartial users. Thus, it’s always recommended to opt for professional help, as far as testing an app is considered.
Considering web page as a reference- If you are one of them who consider mobile app is an extended version of a webpage, you are utterly wrong. There are many developers who still believe in the same which has led to a number of failed apps. An app should create space for specific values for the user and this value should not be the same as which is offered by a website. Though a native app is always up with representing the same business or brand, still it should deliver specific value to the mobile users. The user experience should be enhanced for the native mobile interface, not for the mobile browsing. So, there is no more a doubt that using web pages as a point of reference for mobile app design and development is certainly a big mistake.
Not opting for pre-launch marketing– Pre-launch marketing for a mobile application development needs to be initiated as soon as the process gets started. Before the app is launched, pre-launch marketing would play a crucial role to create the much-needed buzz around the application. And, once it’s perfectly in place, you can then start the post-launch campaign with a decent following. As soon as the basic features of your app are decided, waste no time to build a small website for your app and publish contents on the same. You can also pave the way for various social profiles and business pages in the name of your application and bring out regular posts about the upcoming app. Last but not the least; direct messaging and banner ads would also create a huge difference.
Panacea Infotech presents itself as one of the top-end mobile app development companies, offering an array of exclusive solutions for the mid-size as well as big-scale business ventures. Having a team of highly experienced professionals, we ensure the finest technology solutions for a plethora of business needs.