New Rubik’s Official Cube App Solves the World’s Favourite Puzzle

LONDON : Rubik’s has produced the world’s first official app that uses high tech phone camera and artificial intelligence processing to track a real 3D Rubik’s Cube and enhance the on-screen video in real-time, with arrows ‘painted’ on the Cube’s tiles to help teach how to solve it. The app also has audio and visual clues to help solve the real-life popular puzzle and help improve and record solve times.


This is a fabulous example of augmented reality giving real play value and great user experience, a must-have for beginners and Cube enthusiast alike. There is a choice of learning to solve the Cube in either the simplest way possible, which is called the Rubik’s method, or the fastest way, which typically takes just 20 moves.


And if this was not enough, the new Rubik’s Official App, available initially on IOS, also includes games with a virtual Cube, so you can learn and have fun simply by swiping a finger, even if you don’t own the twisty Cube. You can select your choice of game from Rubik’s Mini (2×2) or the original Rubik’s Cube (3×3), to the more challenging Rubik’s Master (4×4) or the Rubik’s Professor (5×5). The app will also allow you to keep track of your solving times and allow you to share the information digitally.


Christoph Bettin, the CEO for Rubik’s Brand, said, “The Cube has fascinated fans for four decades and I’m the first to admit that the puzzle can be challenging. Research supports the view that solving a Cube links brilliantly with the teaching of science, technology, engineering and maths (STEM), and this high-tech app captures this, while creating fun and excitement.”


In 1980, the Rubik’s Cube was officially introduced to the world. Now in its 40th anniversary year, nearly half a billion Cubes have been sold to date with 2020 set to be a breakthrough year with over 20 million Rubik’s products expected to be sold globally. Adding to the excitement of the anniversary, Rubik’s has formed several partnerships to create brand new and unique Rubik’s themed products outside of the usual games and puzzles.


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Source: PR Newswire