Search Engine Optimization, or SEO, is and always will be a bit of a mystery. Google, the king of search engines and what everyone shoots to be at the top of, is constantly changing their algorithm to avoid being “gamed”. However, there are a few simple best practices that are proven to improve search engine rankings – practices that are relatively easy for web designers to implement.
Today, it is not enough for web development companies just to build a site for their client that is usable and looks good. But, they need to provide everything in order to be relevant and recommendable. One way to achieve this standard is to offer SEO-friendly website. There is no doubt that these websites are clean and are developed with organized code. Therefore before you launch a website, make sure that you have accounted the following SEO checklist for your website.
1. Keywords for Your Website
Keywords are an integral part of optimizing your website for search engines. Defining the keyword phrases guarantees the goals have been defined and you remain focused on goals from the very beginning of the project. Two or three phrases are acceptable as over-stuffing keywords will backfire. Why over-stuffing backfires? Because Google considers it as spam and will smack you down. It is the best practice to use Google Search-based Keyword Tool to ensure you are not optimizing for the phrases that are rarely used or highly-competitive.
When the things come to “optimizing phrases” it means keywords that users frequently use to find the particular website. For instance, computer and laptop retailers might use a phrase like “laptop shops in XYZ” city. However, depending on a city, it might become a highly competitive phrase. Therefore, you must discuss this with SEO experts whether to use such keywords or not? After all, they know the market better. Once the keywords are decided, use them in your content, link titles, and image titles.
2. Content Writing
Well, web content is one of the vital elements to make your website SEO-friendly. Because it helps in promotion and marketing of products and services that your business sells. The content should be unique and standard so that users could easily understand your objective and vision. Whatever information you are going to put on the website must be relevant and authentic. The blogs and articles are also equally important to drive traffic towards your website.
The content must be of a minimum 1000 words, checked with grammar and spelling mistakes. Proper use of font size, color, headings, subheadings, bullets and numbering, etc improves the readability of content. Most important thing, the density of keywords. You should use keywords depending on the word count of keywords. For example, minimum three keywords are sufficient for 1000 words content. Therefore avoid overuse of keywords to make the content ideal.
3. Content Accessibility, Crawl, and User Experience (UX)
First thing web design and development company need to ensure, whether all the pages and contents on a website are accessible to the search engine or not? There are some best methods to check these. There are different tools like Google Search Console and Screaming Frog to scan a website to make sure that all the pages are properly accessed by the crawler. The broken links, pages are detected by the crawlers for the recovery purpose.
Next thing to check, whether the web pages and content are accessible to all the audience or not? This thing comes with the compatibility of your website. Different users use different devices and browsers to open the websites. For example, a website can be open on laptop or smartphone using browsers such as Chrome, Opera, Firefox, etc. All you need is to ensure the compatibility of the website with a variety of devices and smartphones. Well, hang on! You are not done yet. Check whether your website loads faster on each device and browser or not. The tools like Google Speed Test will help you out to perform this task. Because, faster the loading time, better the user experience of the website.
4. On Page SEO
On page SEO deals with both HTML source code and the content of a page that can be optimized.It is important and can be done easily. Initially, start with a lower volume of keywords that is, one keyword per page. The title tags with the relevant keywords make more sense in on page SEO practice. The title tag and meta description should not exceed beyond the word limit of 55 and 160 characters respectively. You have to also ensure that targeted keyword is used in first 100 words of your article or blog to reduce the bounce rate. If you using images, be sure to add keyword-rich text in filename and alt text while uploading it. Using a keyword in an H2 or H3 tag of HTML code help to boost the SEO of your website.
Ranking website #1 on Google is not that easy. Definitely, it needs time, valid keywords, good web content, a lot of backlinks, and good SEO practices to see the positive results. When you launch your website make sure to follow these Ultimate Website Design SEO Checklist for more successful SEO experience.
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