In the digital era, where everyone is trying to build an app for almost anything, understanding your customers’ interest is very important before developing an app. Ask a few questions to yourself to understand the requirements of your customers: what types of application your customers prefer to download? Will your customer interests in making an in-app purchase? The response to these questions will vary according to the OS. Knowing the difference between the behaviors of iOS and Android users will help you decide which user group is suitable for your business goals and product, and ultimately assist you in selecting the right platform to develop your mobile application.
The primary objective of any application is to offer users a solution to a problem they collectively face. Without having a proper understanding of how user behavior differs depending on OSs, it will be difficult for you to build a mobile app that addresses the specific requirements of your target audience.
As 97 percent of the worldwide mobile market share accounted by Android and iOS, organizations that are considering building an app should go for both platforms, but in many cases because of some factors such as budget and time, they have to choose one or the other. Let’s have a look at some major differences between iOS and Android user behavior to get a clear idea which helps to select a better platform for your business:
According to the current statistics, Android holds over two-thirds of the global market share. The major reason behind this is the popularity of Android among developing and lower-income countries. On the other hand, iOS is more popular in Japan, UK and North America. Studies also state that iOS customers generally have higher app engagement and likely to spend more money per application.
A survey conducted by a reputed organization says that the annual income of iOS users is USD 53,231 compared to USD 37,040 for Android users. It also states that iOS customers spend more, mainly on products related to self-image like cosmetics and clothing. Information about income, location and purchasing decisions can impact the users’ actions such as subscription enrollment and in-app purchases. These demographic variances also have an influence on which kind of apps a user prefers to download altogether.
There are some major differences between iOS and Android device that directly have an effect on the user experience and influence you to choose one over the other. For instance, when it comes to developing an app and submitting it to the Play Store, Android developers have a free hand, whereas to submit an app to the App Store, iOS developers are bound to follow the strict set of rules. The process of developing and verifying an iOS app may take a longer time to deliver a more secure, consistent and intuitive app experience. On the other hand, Android users praise the freedom and customizability their devices facilitate that allows them to actually modify their phone according to their desires.
Consumer Spending Behavior
Studying a user spending behavior to buy an app or to pay for in-app purchases is very difficult. In 2018, app revenue grew by 23 percent worldwide, but there is a huge gap between the spending of Android users and iOS users. According to a report published by app analytics firm, by the end of 2018, Apple’s App Store produced USD 46.6 billion, whereas the Google Play Store generated only half of Apple’s revenue that is USD 24.8 billion, which is a difference of 88 percent. Usually, the iOS user is likely to spend more on clothing, fashion accessories and cosmetics. In contrast, most of the Android apps depend on advertising as the main source to generate profit. These details are very helpful for organizations looking for iOS or Android mobile app development for their retail business or to generate revenue from apps.
User Engagement and App Retention
Every individual is different and their way of viewing and engaging with content varies from each other. According to a survey, on an average, iOS user spends around 5 hours per day on their phone, while Android users spend around 3 hours and 42 minutes on their phone. While it comes to notifications, iOS users take around seven minutes to open notifications while Android users usually take an average of 48 minutes to take any action on notifications. The Android customer base includes a greater number of media users and the Android users prefer performance, utility, anti-virus and productivity apps. The performance of goals such as registration, purchase, reservation, subscription and in-app purchase vary between Android and iOS. In the user engagement metrics, iOS outshines Android in all of the above-mentioned categories, except registration, in which Android has an advantage.
Android or iPhone App Development, which is better for your business?
While selecting a platform to develop an app for your business, the major question to ask is: what is the purpose of the application and what is your target user group? Selecting an appropriate platform entirely depends on the purpose you are trying to achieve and what is your plan to monetize your mobile app. If possible, you should develop an app for both iOS and Android to gain the most diverse and widest user base; however, developing an app for both platforms is not feasible.
Each platform has some unique characteristics and offers different advantages, but knowing the behavior of the users of each operating system can help you make better decisions about where to put your efforts to meet the most business requirements and goals.
Last week Google officially announced the beta 1 of Android 10 Q, which is available for Google’s Pixel devices. The release of the final version of Android Q is scheduled in Q33 of this year, before that there are six beta versions will be released. This version of Android brings some major changes in UI and quite a few innovations under the hood. Android Q also has a dark mode whose activation is quite complicated in Beta 1, for some specific reason.
The beta version of Android Q is available to install for all Google Pixel devices (Pixel 1, 2, and 3) and includes a number of features from improved security to the support for foldable devices. The Android app development companies can download the beta version and start using it.
Here is a list of newly added features of Android Q:
UI Changes: The UI changes consist of options to set-up accent fonts and colors in developer settings. This is one of the common features that most of the devices have for ages; with the Q update, this will be natively supported. In this version of Android Q, the theming option is in developer sections, which is quite confusing. Another change in the UI is the visual improvement in the sharing menu and the estimated battery life is shown in the status bar. Next major change is in the screenshot, they have included the rounded and notch corners on screenshots for devices that have the rounded and notch corners.
Privacy Protection: With the Android Q, users can now have control over various apps and their access to the distributed files. Also, the user will be able to track on an app’s access to the videos and images. Apart from this, a user can also control the access of files to apps. Few other privacy features offered by Android Q have limited access to device identifiers like IMEI, serial numbers, etc.
Foldable Screen Support: With Android Q, the android application development team will be capable of controlling the way their apps should look on the large and foldable screens. To allow users to make the most of these features, Android Q comes with a few improvements like modifications to onPause and onResume to allow multi-resume, etc. To assist users in managing how her/his app is being displayed on a foldable and large screen, Android Q has also made some changes the way the resizable Activity manifests attribute works. Also, the Android Emulator has been updated to support the multiple-display type switching.
Control over Locations: The upgraded OS of Android Q Beta First facilitates a user to manage an app in searching his/her desired locations. For example, when an app is searching for a user’s location to deliver a product, it makes sense and the user might allow the app to access the location.
Setting Panels: The incorporation of Setting Panel API has made it possible to display the system settings in an app’s context. This is taking the benefits of the Slices features from the Android Pie. The Setting Panel is a floating UI that can be evoked from an app to display toggles as well as system settings.
Mode of Wi-Fi Performance: Android Q Beta First ensures a low-latency mode and a very high performance for several wireless connections. The enhanced real-time gaming and voice calls can get benefited by this.
Improved Network Connection: The Android Q can bring a distinct improvement in the privacy and performance by refactoring Wi-Fi stack. It can also boost the performance in common scenarios such as IoT devices management and suggestion of various Internet connections needing location permission.
Better (Android Run-Time) Performance: Improved run-time helps apps perform quickly without consuming much memory. By improving the Zygote process, Android Q Beta First can initiate the app’s process and transfer it to a security container.
Camera, Graphics and Media: In an Android Q Beta first, apps will have the ability to request the dynamic images, which includes JPEG or XMP metadata as well as the maps in the same file. This version of Android also supports a bunch of new audio and video codecs. Also, it allows audio encoding with open source video codec AV1, Opus, HDR 10+, etc.
These are just some of the features that Android Q’s first version incorporates; there are five more beta versions to go before releasing the final version of Android Q. It’s high time for android mobile app development companies to start working on the latest updates. At Panacea, our team of Android developers has started researching about the updates and learning to incorporate the same in our upcoming projects to deliver the most compatible apps to every customer.
In the digital era, businesses have to make critical choices in their selection of technologies to build mobile apps. Businesses have to constantly evaluate technologies to offer powerful digital experience on all operating systems and mobile devices. Enterprises that fail to offer products or services that are easy to use, regardless of device or channel, risk falling behind in the technology-driven world.
In some cases, the cross-platform app development can be problematic. Despite a developer’s best efforts, in many cases, the user experience holds behind the actual native application. In the past few years, we have seen the rise of several mobile frameworks such as AngularJS, React Native and Xamarin which help to produce these digital experiences in the easiest way. And recently in December 2018, a new player enters the game and its Google’s Flutter.
Being Google’s product, it comes with some added features. With Google’s various technologies and concepts, this proves to be an improbably powerful mobile framework. Based on Google’s in-house programming language, Flutter can access the Skia graphics library, which is also used by Chrome. Let’s see some reasons why Android and iOS app development company should consider Flutter as their development environment:
Overcomes the Limitations of Cross-Platform Approaches
Improves Developer’s Productivity with Hot Reload
The Flutter’s hot reload feature allows developers to track changes they make in less than a second and change the app structure within ten seconds. You can see the modifications as soon as you save it, which eliminate the need to run another Gradle build. With the elimination of the Gradle rebuild, app development time is reduced by 30% to 40% as the Gradle rebuild takes a long time with every modification being applied.
Single Code for Frontend and Backend
Unlike in android mobile app development process, where there are two separate files for front and backend, Flutter uses Dart, which does both frontend and backend in one code and uses a reactive framework. Dart comes with many popular languages without losing the familiarity of Java and other similar languages. It was built considering developer in mind and thus it eases a lot of common tasks easier for developers.
Flutter’s Material design specification facilitates developers to create powerful UI experiences with ease. It helps to generate a crisp, smooth experience which you typically see with native applications. Flutter comes with widgets which implement the Human Interface Design specifications for the iOS operating system, allowing you to experience the native feel on iPad and iPhone as well. Developers can wrap one Widget inside another to get expected results and to make sure users have excellent experience irrespective of the platform they’re using.
Separate Themes for iOS and Android
Flutter facilitates to assign the proper theme for different platforms using a ternary to identify which platform the user using; facilitating UI to make on-time decisions on which UI theme to use.
Extensive Catalog of Open Source Packages
Flutter has a large set of open source packages which eases a process of Android and iPhone app development and makes it simple to complete complicated tasks. Though it is relatively new in the industry, the library is increasing by bounds and leaps every day.
Works on the Web and Desktop
The Flutter includes a prototype which makes apps work on a web browser. With the help of Flutter widgets and prototypes, developers will be able to use the single code for creating apps for mobile, web and desktop with ease.
By using Flutter, you can create and release an app on multiple platforms. With its latest and unique features, Flutter will be the ultimate choice for businesses with limited budget and time to get their product in the market.
In recent years, mobile phones have become an extension of our life for almost everything. We use smartphones for music, clocks, alarms, e-newspaper, watching YouTube videos, catching up with friends across multiple platforms like SMS, WhatsApp, Facebook and Viber, checking email, various corporate apps for project management, time management and much more. Current statistics suggest that in 2020, 2.87 billion people would own smartphones.
This helps drive new ideas, innovation and exciting iOS and Android mobile app development trends to catch up with a growing demand of smart devices and apps on them. Here is a list of the most important and exciting tech ideas and trends to keep an eye in the coming years.
Artificial Intelligence (AI)
AI is set to provide business owners with some mouth-watering insights via machine learning tech, cognitive interfaces to complex systems and advanced analytics. We can see the power of AI in the mobile app space with apps like Microsoft Pix, Hound AI and SwiftKey AI.
Virtual Reality (VR) and Augmented Reality (AR)
Many of us of recently encountered with AR and VR. Both of these technologies have transformed the entertainment and gaming industries. Games like iOnRoad, Pokemon Go, myNav and Sky Siege are great examples of AR games. On the other hand, VR devices like Google Cardboard, Oculus Rift and Samsung Gear VR are gaining popularity.
In 2017, global mobile payments surpassed $700 billion, a hike of approximately $500 billion over the past few years. Earlier in 2018, Google launched its payment service for simplified mobile payments. This brings Google Wallet and Android Pay under one umbrella. And we have an Apple Pay for iPhone users. Instead of using debit or credit cards, many people are utilizing apps on their phones to make payments, which give a big push to m-commerce.
Over the years, the demand for personalization or customization from business has grown exponentially. Airbnb and Netflix are some of the best examples of personalization. These apps monitor users’ preferences such as ‘which movie you watch’, ‘what is your favorite holiday destination’ and ‘what you search the most’ and then they tailor information to offer a personalized experience to each user. Many Android and iOS app development company are trying to incorporate this feature in their app by using big data.
Cloud computing has boomed many industries in the recent years. With cloud computing, developers can design an app that has less impact on the internal memory of mobile devices. Google Drive and Dropbox are the best examples of cloud computing.
The wearable apps are diversifying and are going to be one of the fastest growing trends in the coming years. Currently, there is a huge range of wearable devices available, from smart watches to count your calories, smart sneakers to evaluate your walking pattern, smart gloves to assist you with your golf swing and wristbands to evaluate your sleep quality. Expect this only to get bigger.
Blockchain is not only the technology behind cryptocurrencies, but it is more than that. The blockchain is a digital ledger of economic transactions, which can be designed to record not only financial transactions, but everything, that has value. It has the ability to change the way in which we currently operate our lives and businesses. The technology is expected to become more prevalent in business and everyday life.
Strict App Security
According to reports, around 75 percent of the apps available in the market wouldn’t be able to clear the basic security test. As many apps require personal as well as confidential information to install and run on smart devices, it has become important for Android and iOS app developers to pay special attention to security factor.
Internet of Things (IoT)
The IoT is a physical objects’ network embedded with sensors, software, network connectivity and electronics. These elements allow objects to gather and exchange information without human interference. In the coming era, this incredibly exciting and game-changing is going to be an explosive technology.
An application based on this tech is vast across healthcare, hotels, retail outlets, sports and event venues, museums, restaurants, and much more. Assisting businesses and people with relevant location-based data is only going to rise.
The mobile app development is one of the growing industries and the next big thing is always coming here. Tech offers much more than excitement and innovation, which can change everyday lives on a grand scale and have the potential to solve big problems.
The concept of marketplaces is not new, but with the increase in the use of smartphones and the internet, it has gained more popularity. A marketplace is a platform that gives an easy medium to connect job seekers with employers, customers with service providers, buyers with sellers, etc. So the question arises what benefits do marketplaces get in providing the trade between the two ends? There are several ways from which marketplaces get benefits like they can earn a lot of money with website ads, they can get good traffic on their website, and they can always ask for a cut whenever a trade took place on their platform. On-demand grocery delivery apps are one of the fast-paced marketplaces.
Grocery Delivery App Market Growth in the US
Many grocery mobile apps like Grofers, Instacart, and BigBasket are exploring this business and undoubtedly the future of grocery delivery mobile apps will continue to blossom in the future. Many iOS and Android mobile app development companies in the USA have designed apps using the same concept.
Important Points while Designing On-Demand Grocery Delivery App:
For quick availability and delivery of ordered products, you must depend on local suppliers and service providers. For a successful grocery delivery app, it is important to have a contact/agreement with a number of grocery store owners in every locality where you offer your services. The Android or iOS app development company can ask suppliers for a discount on the selling price or commission over the bill amount. Moreover, while designing an app, you have to search for a local delivery agency which will deliver the products to the delivery address. They charge a fixed amount for each delivery or can ask for a percentage of the bill amount. You can also ask iOS app developers to include delivery charges in the bill to cover charges agency’s charges.
Common Features that Your Grocery Delivery App should have:
While most iOS and Android mobile app development companies are aware of the common features that an ideal app should have, but there are few features that are complex to define in on-demand grocery apps.
Like any other on-demand app, the users of the grocery delivery app have to specify how the delivery agent can follow them, followed by where to deliver. For any app to recognize the user who placed an order for groceries and to contact him/her at any point of time during delivery, the app must have following screens and features:
- Sign up
- Sign in
- Forgot Password
- Facebook Login
- User Profile
- Edit Profile
- Option to verify the phone number and email address
The other set of features required to develop an effective android or iOS app includes the following:
- Product Search
- Order Menu
- Search Suggestions
- Search Filters
- Shopping Cart
- Quantity counter
- Payment Gateway
- Discount Coupon
At the time of Android mobile app development, you should collect the following information to get an idea about the location where the ordered product needs to be delivered:
- Customer’s location
- Option to search address
- Pin address on the map
- Set favorite addresses
Another important element that Android and iOS app developers should include in the app is when the user wants the delivery by giving the following options:
- Express Delivery
- Pick Time Slot
- Contact delivery person
- Track delivery person
Types of Grocery Apps on the Market
If you are hiring an Android or iOS app development company to build an on-demand grocery delivery app, you have multiple options to choose from. Most of the grocery delivery app available in the market belongs to one of the following categories:
A marketplace is very much similar to a normal grocery store aggregation platform; the only difference is that they have their own team of delivery boys to supply ordered groceries to the users’ homes.
In independent store app, the grocery owner creates their personal app and carry out all functions on its own, including keeping an updated menu, maintaining the app, delivering the order, collecting money, etc.
This type of grocery delivery apps simply lists nearby stores and facilitate users to choose the nearby stores to make an order. Using the online menu, users can order whatever they want in any quantity. The app places an order to selected store and waits for the confirmation from the store. Once the ordered is confirmed, a user can track their order using the tracking feature on the app.
The popular grocery chains such as Walmart tend to have their own on-demand mobility solution that is same as an individual store at micro-level operations.
Developing an on-demand grocery delivery app comes with certain risk, but has their numerous advantages. By keeping the benefits and limitations of all categories (marketplace, independent store, aggregator and grocery chain), you can choose which type of app you want to develop.
Android’s latest version, which is 9.0, is termed as the Pie. The previous few versions of Android brought in a few tweaks, but Pie has some considerable additions that must be appreciated. Herein, we discuss nine new features introduced by Android mobile app development.
More information about notification
This topic consists of the following three navigations:
• To view more info, tap See all from last 7 days.
• To view the apps that have pinged you recently, refer to the Recently sent section.
• To view those apps that have been sending distracting notifications, tap Notifications in Settings > Apps & notifications.
Selection of text has become easier
In case your routine involves a lot of copy and paste, there is one useful change in Pie. When you do a long-press to select text, a little magnifier pops up. It displays the text that you are exactly selecting.
Selectable dark mode
A dark mode was included in Android Oreo. However, the decision to enable it depending on the wallpaper was automatically decided by the system. Now in Pie, you can do the selection yourself. For this, tap Device theme, after moving to Settings > System > Display > Advanced.
Improvement in sound and volume
Oreo had two Bluetooth options, while Pie has increased them to five. You can have these connections simultaneously. These calls can reach those Bluetooth devices that can handle the calls. Now, the phone remembers the individual Bluetooth device volume. Thus, if you use the Bluetooth speaker at maximum volume, the possibility of blowing your ears out with the earbuds does not exist. The following functions exist:
• To make detailed adjustments after opening the Sound menu, select the Gear icon.
• To unmute or mute media audio, tap the Note icon.
• The Calls volume can be toggled among Mute, Vibrate, and Ring by tapping the icon above the Note icon.
• If the Volume button is pressed, the slider does not appear on the top but the right side.
• If you press Volume buttons, rather than the ringer volume, the media volume gets altered. This simple change in volume functionality facilitates avoiding opening of a YouTube video and playing it at maximum volume accidentally.
Rotation of the screen has become easier
Depending on how the screen is situated, Android changes the orientation of the screen automatically. If you need to switch from landscape to portrait and vice versa frequently, locking the orientation to one of these becomes troublesome. However, it has become possible to lock the orientation. If you turn off Auto-Rotate and rotate your device to landscape, a new icon is displayed on the right side of the navigation bar. If you tap this icon, you can lock the landscape orientation. To rotate back to the portrait orientation, you need to tap the icon again.
Panacea Infotech is an Android app development company USA, which can use all these new features.
Shortcut to the new screenshot
For shortcuts, the default combination is the Power + Volume down button. This is a little cumbersome to use. In Pie, it is possible to use the Power menu to take a shortcut. The notification has the Edit command, which when tapped seems to make changes to the screenshot.
Several accessibility features exist in Android, which cannot be easily accessed. Pie has a new menu, which simplifies access to common functions. Go to Settings > Accessibility > Accessibility Menu to enable this menu. You have to turn the Use service slider on, and then confirm the prompt. Now, to the right of the navigation bar, you can view a new icon. If you tap this icon, a large menu is displayed. It has shortcuts to Quick settings, Recent apps, and Volume, etc. Due to this, users can have easy navigation to access Android’s features.
This is a very interesting feature. You can understand how often you use your phone. You can also know the apps with which you spend maximum time. This feature has a dashboard that displays how frequently you check the phone, the duration you spend in handling apps, and the number of notifications sent by the apps to you. It is also possible to set daily time limits to prevent yourself from indulging in time-consuming apps.
When it is time to sleep, the Wind Down feature changes the phone to gray-scale. The Pie also has a Do Not Disturb feature, which turns off video and audio notifications. Thus, it serves as a blockage for all distractions. The Digital Wellbeing feature is expected in Pie in the future.
In emergency situations, the phone is safeguarded by the lockdown mode. To enable this, go to Settings > Security & location > Lock screen preferences > Show lockdown option, and then on the Power menu, tap Lockdown. This action hides notifications on the lock screen, disables Smart Lock and fingerprint unlocking, and locks the phone. To unlock the phone, you should use your pattern, password, or pin. This is a very helpful method in case a thief coerces you to use biometric methods to unlock the phone.
A second feature is about restriction to SensorManager sensors, camera, and mic from idle apps. It happens that you have given permission to your app to access the microphone. However, unless you are actively using the app, this app cannot access the microphone.
In addition to the above, the Android mobile app development has resulted in Pie having rounded corners across the OS, refreshed fonts, and more colorful Settings menu.
The world is getting restricted to smartphones these days. People are attracting more towards smartphones and ditching desktops as various things can be achieved hands on.
This resulted in boosting the growth of mobile app development and especially on Android. Business app development for Android has given more satisfaction to end users in comparison to other platforms. Demand for development of business app has reached on a new level and has insisted the developers go ahead for android app for business.
And as the impact of the Android mobile app development on business growth is positive and undeniable, numerous companies are looking forward to developing an Android app to grow more the business that is the perfect blend of top-class technology and features having the best user experience.
Reason for selecting android app development:
If you are doubtful for selecting android for mobile app development, here are some of the reasons that you must opt android app development for business:
• High android users: In this digital era, various users across the globe are using android phones. So, in this dynamic competitive technological market, not having an android app for business means losing the limitless opportunities and customers in the business. When there is high competition going on in the market, no business can afford such a huge loss. So, it is suggested to look forward to android app developers for converting a website into an app.
• Target Multiple Platforms: Android app developers use java language for developing an android business app. This simply means that you can even port the app into other operating system like Ubuntu, blackberry and Symbian. Thus, one can take advantage of the development of the app by targeting multiple platforms.
• Open source platforms: Android is an open source platform. So Google won’t charge any of the fees for utilizing this platform. Moreover, Google also provides the tools for app development and technology for free. This aspect helps to cut the cost in the entire project. The costing of the project is fully based upon company to company depending on various other factors of android app development.
• Multiple device compatibility: The greatest merit of selecting an android app development for the business is that, there is no restriction for building an android app on the device. One can develop an app on windows desktop, Linux system and Mac.
• Faster Deployment: The overall period of deployment for iOS app stretches to weeks, whereas developing android app can take a couple for hours to develop. That’s the reason why various android app development companies recommend selecting the android as a platform. Business development procedure must be fast because as the app gets developed, the business will bloom.
• Customized App: One of the interesting fact about the android is enabling the android app developers to personalize the app as per the need and requirement of the business. This means that the development of an app can be done with right and specific requirements that might not be possible with other platforms.
So, in a nutshell, even if you are a product based company or service based company, it is essential to have an android app for your business. It will help the store to reach maximum potential customers and improves the sales and revenue. We at Panacea Infotech have experienced developers who have rich experience in developing and delivery high quality android apps which make us best in class app development companies in USA and across the globe.