If you want to learn how business works first, you should understand the terms which are related to business. Among all these, the one which is majorly used is return of investment (ROI) which is a method of determining the efficiency of an investment. It is a key metric used to rank the attractiveness of the number of different types of investment alternatives and is expresses as a percentage. So, when a business spends USD 1000 per month on an advertising campaign also generates USD 2000 in return directly from the campaign, you get ROI by dividing 2000 by 1000 which is equal to 2.
Which shows that every single dollar spends on the campaign, the business earned 2 dollars. ROI calculation helps you understand what and all is working for you and what is against your business. Hence you can invest in areas where you can earn and generate more revenue.
ROI in App development – Remember of the last few times you purchased in-store or online? Most of us use our phones to pay for the purchase. The convenience of such purchase offer has attracted many people to online purchase which is in the result of boosting mobile commerce. As per the recent research, mobile commerce will reach USD 25 billion in 2020. Well, this trend helps the organization to realize the importance of mobile and their work applications. There are certain obvious advantages found in mobile app Development Company for business.
ROI in different types of apps and their steps involved in measuring for an app are given following: –
ROI in the development of hybrid as well as paid apps – Pay per download model works as the fastest way to obtain an immediate ROI for your app development. However, a given method is not received well by the users as they are not ready to pay an initial cost which they have not tested. Customers usually keep high expectation of such apps which are often not met hence resulting customers unsatisfied most of the times.
Not all the app is designed to make money directly. There is another way to monetize the apps rather than making customers pay for the first time. Different types of business models used for application, by following two among them have gained popularity among paid for apps.
- Setting the nominal price for downloading the app
In these types of the cases, the price for the downloading the app is usually kept very nominal so that the purchase for the customers is not very high such type of application development usually obtains a satisfactory ROI in the long run.
- Setting a high price for downloading the app
In these types of the cases, the price for the downloading the app is usually high for the app because they are sure that product will get sold. It applies in such cases where the ROI for the app is guaranteed other it can backfire.
ROI in hybrid app development – The hybrid app gives more possibilities for monetization hence they are found in ample amount in the market. Such apps focus on obtaining benefits after downloaded. ROI for these achieved from advertising, in-app purchase, subscription, and payments.
ROI in mobile app development – ROI accomplished in different ways in app development. Some companies even sell user information to third parties to generate revenue. Others analyse user behaviour and patterns within the industry. As long as the app providing the service which is useful to the customers, the app is a bond to obtain a good ROI.
Steps for measuring ROI for mobile apps
Objectives –The most vital step of all to know what you want to achieve from an app. It should start before the designing of the screens and before writing the code. Every mobile campaign can be measured by one of the two intended outcomes.
- Analyze your customer interaction: Focus on user acquisition and retention rate.
- Analyze your workplace efficiency: Focus on sales and marketing, assets management.
The mobile app developer should be clear about the business objectives of all stages of app development. Without proper implementation of this step, you may not be able to utilize your funds in the app development process.
App development cost -This step is essential because you need to ensure that you keep within the confines of the budget and do not consume may excessive resources in the app development process. Managing an account of the development cost is necessary because you need it to measure it against the key performance indicators as discussed.
Development costs generally include below costs
- Support and integration
We should also keep in our mind that as soon as the app is developed, there will need of a maintenance team which will add to the long term development.
Each app is a measurable KPI – Key performance indicators are business keys used to evaluate the factors which are essential for the success of an organization. Which is also different from one organization to another some may consider the net revenue as a KPI, while others might consider customer loyalty metric rate as a key performance indicator.
For a workplace efficiency, metrics will give you an idea about the performance of your app and its impact on your sales, to evaluate the maintenance costs and equipment uptime. These metrics will help your campaign efforts from multiple angles and help you maximize your results in a way you like.
Well, the bottom line is the market shifts towards a digital world too many businesses have come to a cutting edge to invest in mobile app development companies. Understanding and calculating the ROI of your app do not only increase the results also help to grow your business in the right direction.
Have you ever wonder that we all are living in the era where sci-fi films are predicted to an extent? Just a decade ago, video calling used to be laggy, having dropped frames, with incomprehensible sound. Video calling application developers that use various efficient compression algorithms along with high-speed internet connectivity have changed in this digital and technological driven world. Nowadays, we can interact with any of the person face to face with just a few clicks on the smartphones. This is the reason why app development companies in USA and across the globe are at its peak as everyone is looking to take smart mover advantage by developing the app for their services.
After being popular as a robust messaging app, WhatsApp came with its video calling feature. It is a cross-platform app that has huge active users who make tons and tons of video calls daily across the globe on Android, iOS, and Windows devices.
- It is free to have a Video call or voice call,
- The user can share images, videos, documents and much more with its multimedia feature.
- Simply download WhatsApp on end user system, verify the number and start receiving messages.
- Set custom wallpapers, notification ringtones, easily, etc.
Developed and designed especially for Apple devices, FaceTime makes it very easy to connect the people no matter which country they belong to or at which corner of the world they are in. End user are simply one click away from making an HD video call on any iPhone, iPad, or Mac device.
- High Definition video calls upto 720p
- User can receive incoming calls on MAC too that makes it easy to answer.
- Even if FaceTime is not running end user can receive the incoming call on iOS devices.
Skype does not need an introduction as it is one of the most popular video calling app for individuals and working professionals. With its new and latest design, features and vast active user base, Skype helps in staying connected with people across the globe. Skype works on a huge number of devices and is one of the most trustworthy video calling apps.
- Send text, videos, photos, voice messages, and many more.
- With skype end user can call on any device, mobile, or landline.
- A low rate of calling to landlines and phones around the globe
As popular as Facebook, this video calling app is very trustworthy among its user. Facebook Messenger is free for both iOS, and Android users with the help of any web browser logged into end user Facebook account.
- Users can easily find end user friends, with names or phone numbers,
- Connect with people immediately.
- Compatible various operating systems and devices.
- Add effects to end user pictures, fun art, and videos. Share them immediately with end user connections.
Launched in 2016, Google Duo is one of the best video calling apps in 2018. The app is very easy to use. Just Log in, verify end user number, and start quick video calls like normal phone calls. Its simple app’s interface brings its video calling feature to the forefront.
- An end user can make calls across Android and iOS devices due to its cross-device compatibility.
- A user can check the person identity before picking the call.
- Faster and reliable video calls regardless of Wi-Fi or mobile connection.
- Very fast and trustworthy video call even though the Wi-Fi or mobile data connection is slow.
- The simple interface helps in making video calls easier.
A hangout is one of the best video calling app if end user are brand specific, backed up by Google. A hangout helps end user in connecting with up to 9 people at a once. It is not mandatory to sign up with a new account if end user have one. Hangouts can be installed on iOS devices as well as on Android-powered smartphones and tablets.
- Group chats for up to 150 people include all end user contacts.
- It can change any of the group conversations in a video call up to 10 people.
- App can syncs chats across all end user devices and can be initiated with Android and iOS devices.
- Easily connect end user Google voice account for SMS voicemail integration and phone calls,
It’s a simple, trustworthy, fun to use and free, high-quality voice, video, and a group calling app and is highly secured for the users. This application can be used both in Android and iOS and is perfect for family and friends.
- Make the group or individual calls with High definition video quality along with clear voice.
- End user can share the end number of doodles, stickers, and photos in real-time while calling.
This video calling application drives users crazy for using video chats for real-time communication. Users can communicate by seeing a friend’s facial expressions.
- ALLO PEN helps in better communication at the time of video chatting.
- End user can connect faster to other users with direct call feature.
- Thumbnail screen feature is integrated with the video chat feature.
- A vast range of stickers for fun chats.
This is the most preferred chat app for most teenagers and as per the study; it was shown that Snapchat has left behind Facebook and Instagram due to its popularity among active users.
- Users can share small video clips.
- Snapchat stories that are news feeds can be made up of photos or videos
- A user can see the visual parties on snap chat.
It is a simple and easy video calling app for Android users that allows the end users for making free voice and video calls over both Wi-Fi and mobile data and is accessible to both iOS and Android users.
- Gives a fully secured end to end encryption for all messages, video and voice calls.
- Supports cross-platform calling.
- Send images, stickers and group call easily, etc.
- Less data consumption for video and voice calls.
The above-mentioned video calling app offers best in class features from which customers feel amazed. These video calling apps are continuously improving regarding features, functions, and optimization due to super competition and new business entering in this market. If end user are looking forward for developing such type of video calling app it is high time to collaborate with Mobile Application Development Company in USA and across the globe.
If you are looking forward to adding one more exclusive mobile app to your creation, it’s time for you to know that being ordinary is never going to help you in this regard. You have to come up with effective yet unique ideas and then only you can stand tall before your competitors
Having worked since 2004 on arranging, outlining and working out computerized overhaul ventures, I can regularly observe whether the undertaking will eventually be fruitful or kept running into turbulence in light of arranging readiness of customer or task group.
With a strong competition on board in the mobile app development market, it’s quite obvious that a single error from your end can make you lose the race. Despite having an exclusive idea and choosing the best of features for your app, your project might just fail to stand tall in the market. So, it’s quite important that you opt for proper technology stack along with exclusive strategies.
To welcome the change is the bit difficult as it takes so much dynamism to be a part of something. It’s hard to resist and step out of the “Comfort Zone”, and that’s what human nature is. Well, the most successful and giant companies greet and welcome the change, seeking opportunities to win. This also helps them in making smart mover advantage. Encouraging for the creative and sound roadmap, the mentality to disrupt helps the entire organization to execute the tactical winning strategy.
In search of exclusive tips on user retention? Thinking of opting for good application development companies in USA? This blog can be a perfect cohort to you. User onboarding has a significant role to play in lowering abandonment rates and to give a boost to retention, the applications you are building should always offer impeccable user-experience.
Trying to develop a successful mobile strategy? In search of exclusive application development companies in USA? Or, up with the vogue to build a unique mobile application? So, all set to break new grounds in the app industry? Now, we all know that you’re able to break new grounds within the app trade. You’ve got a good app plan, your market study on the technology it’d need and also the options it’d have is on purpose. To make it simpler, you’ve got even partnered with a good team of app developers. You’re currently up with the aim to come across a bright yet profitable future.
In search of best means to develop a brand new mobile application? On the lookout for top-end application development companies in USA? Are you trying to get a better command over what DevOps actually is? This blog post is going to be a big help for you! DevOps has now turned out to be a weigh down buzzword which has made people shed different views towards the same. However, this way it becomes a challenge when you are trying to define DevOps the best.
WhatsApp for iOS app has now been given a new feature. The beta app has been updated to version 2.18.60, and it has now received a group audio call feature. The beta app is being rolled out to select users, and the new feature was spotted by WABetaInfo.