16 Jul

How Mobile App Onboarding Is Going to Help You in User Retention

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Tips to On the lookout for exclusive mobile app onboarding experience? Thinking of opting for good application development companies in USA? This blog can be a perfect cohort to you. User onboarding has a significant role to play in lowering abandonment rates and to give a boost to retention, the applications you are building should always offer impeccable user-experience.

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Also, when it comes to providing genuine insights into the success of any mobile application, app retention and app engagement are generally the two metrics considered important. You can never give leeway to any such trend that would lead to low app engagement and retention, as such measures are always regarded as e receipt for failure. On the contrary, you should always emphasize on high retention and engagement.


Experts have it to say that highly engaged users are those who are active on more than 10 sessions in a month. On the other hand, retention is considered as the drift where an user returns to the app within three months of their first session. And, when the average of these two gets combined is known as an app’s stickiness. This is how you can also gauge the fact how constant users are towards a particular application.


Attaining the required user-engagement and user retention rate is never a cakewalk! A number of surveys have been conducted and it’s revealed that around 23% of users take recourse to user abandonment. Although little improvements have been seen in last few years, still a great percentage of users tend to leave apps almost immediately. Wizards say that if an application is visited less than twice in a week, then there is a 70% chance that it’s never going to be opened again.


So, how exactly mobile onboarding is going to help you with user retention? A perfect onboarding experience can bring down the abandonment rate to a great extent. The more complicated it is to start using an app, the more likely users are to leave it. Always try to avert certain figments like unnecessary information fields, complicated functions, complex features etc. First impression is always important and to ensure the users don’t abandon your app, make it as simple as you can. Besides, proper onboarding has also been considered as an effective means to maximize users lifetime value by 500%.


So, now it’s time for you to reduce steps for unnecessary sign-ups and registration options. When this helps you create a seamless onboarding process, it will also assist you in grabbing more customers. Also, try not to overload users with unwanted information; instead, you can opt for functionality education which will be helpful to the users in the long run. Do remember, you are here not to describe the app’s benefits. Only the key functionalities should be given emphasis. At the same time, try not to include too many features; else, it will look too convoluted for the user. It should not exceed 3-4 points.


Why don’t you opt for progressive onboarding as well? This is where educating users through guided interactions comes into play. Users are always up with the tendency to light on an app on their own terms. So, your interactive onboarding process is definitely going to help them in more than one way. It would provide the users with every necessary information as they start using the application. Mainly, if your app comes with a complex workflow or covert features, then progressive onboarding would certainly be of a great help.


Last but not the least; “one screen one concept” is definitely a great way to absorb users. Always try to use a single screen to describe any feature. Users are hardly interested in rolling their eyes over multiple screens just to know about a single feature. So, smart work will always help you in such a context. Nevertheless, this point is especially relevant to benefits-oriented onboarding.


What are you still waiting for? Take your sleeves up and give a try to all the above tips. You’re definitely about to come out with flying colors!!!


Panacea Infotech is one of the top-end mobile application development companies in USA, offering exclusive user-experience on Windows, Android and iOS platform. When it would accelerate your business growth, it would also help you reach a huge customer base. As a top-end mobile application development company in USA, we strive hard to stand tall among our competitors and make sure every app we deliver are highly customized in nature. All our business analysts, designers and developers are specially trained to add the much-needed value to your business, thereby giving you the best value for your money. So, whether you are in search of a penny plain app or a dynamic one, we can cater to all your requirements at a real cost-effective price.


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29 Jun

Towards a Successful App Journey? It’s Time to Assess Your Competitors the Best!!

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Trying to develop a successful mobile strategy? In search of exclusive application development companies in USA? Or, up with the vogue to build a unique mobile application? So, all set to break new grounds in the app industry? Now, we all know that you’re able to break new grounds within the app trade. You’ve got a good app plan, your market study on the technology it’d need and also the options it’d have is on purpose. To make it simpler, you’ve got even partnered with a good team of app developers. You’re currently up with the aim to come across a bright yet profitable future.

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And since you’re the one coming up with such fantastic idea, you can hardly give it a negative thought, right? Believe it or not, such illusion can often prove to be a stabbing knife to your app.


It’s quite crucial for you to understand that you are never going to work in isolation. You have an umbrella of apps to compete with; so unless you showcase something extraordinary, you can never stand out tall. So, the probabilities of yours having a ‘never thought before app plan’ is incredibly slim. Thus, opting for an app competitive analysis would be the best deed on your part.


In this post, we would try to acquaint you with the most excellent way of running a competitive analysis for your app plan.


So, what does precisely competitive analysis mean? Competitive analysis is a geeky term for distinguishing and assessing your present and potential rivalry’s qualities and shortcomings concerning those of your own entire application or even a portion of its features.


Now, if you are confused about why exactly you need to opt for competitive analysis, we are here to help you yet again. Well, if you think of it as a science, then you are indeed on the wrong track. No matter, whether an app developer is just a novice or an experienced one, everyone will have their own way of performing the analysis and quite obviously, the result would largely remain as it is. So, what should you do at this particular stage? Pin down your competitors, see how you can steal a march on them. And, never forget to chalk out a plan in due course.


Shortlisting your competitors should be the foremost thing you should pay your attention to. Specialists who are into mobile app developing are always part of a competitive industry. Thus, you should always grab a clear complete understanding of your competition to get an ideal idea about what exactly you are competing with and the aspects that are up against you! Mapping each and every one of your competitors as well as the potential ones would be the smartest act from your end.


How to do the same in the finest way? Why don’t you search for keywords that explain you app idea the best? Well, you really don’t need to become an SEO expert for the same. Truly a relief, isn’t it? Putting yourself in the shoes of your target audience would definitely help you in this regard. This way, you will actually be able to figure out what they would search anyways.


Gauge the web presence of your competitors. Alexa and Quantcast can come to your perfect help in this regard. You can just copy a specific website URL(preferably your competitor’s) and paste the same on the bar of these pages. When this is going to help you with attaining the much required competitive intelligence, it will also steer you through the right information about a site’s traffic and internal statistics.


Well, you are still not done! You should definitely keep a perfect track on the social media presence of your competitors. Do you know, what kind of content gets published in your competitor’s app? Do you know, how exactly their customers are served on various social media platforms? How do they serve their customers via social media? Have any idea about the paid campaigns run out there? Is there any particular social channel they are missing on? Who knows, you can get some best opportunities over there! These are the vital aspects you should have your eyes rolled on. Last but not the least, you should certainly get a real feel of all the strategies your competitors happen to tread on. Apart from helping you get a competitive edge, these wise steps would help you come out with flying colours.


Panacea Infotech is one of the best mobile application development companies in USA, providing end-to-end support to an array of ventures. Offering different solutions for segregated platforms, we have been able to grab a glut of acclamations from every nook and corner. So, if you are on the lookout for any help related to our service, we can come to your instant aid.

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19 Jun

Explore the Benefits of DevOps- The Ultimate Guide to the Same

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In search of best means to develop a brand new mobile application? On the lookout for top-end application development companies in USA? Are you trying to get a better command over what DevOps actually is? This blog post is going to be a big help for you! DevOps has now turned out to be a weigh down buzzword which has made people shed different views towards the same. However, this way it becomes a challenge when you are trying to define DevOps the best. DevOps can be explained simply as operations to get things done faster in an automated and repeatable way.

Agile Development

Now, you must be quite keen about knowing where DevOps has actually come from. DevOps has got its origin from agile software development – inbred from the need to keep up with the increased software velocity. Advancements in agile culture and methods over the last decade exposed the need for a more holistic approach to the end-to-end software delivery lifecycle and this is how DevOps has come into the scenario.


In the beginning, agile teams used to be constituted of developers only. Nevertheless, with agile teams becoming more effective and efficient in producing software, it has now become pretty clear that having Quality Assurance (QA) and Dev as separate teams were inappropriate only. Agile grew to comprehend QA in order to increase the velocity of delivering software and now again, it is growing to take in the support members in the best possible manner.


While each of the agile methodologies is distinct in its one-of-a-kind approach, they all tend to share some common vision and core values. They all involve continuous planning, testing, integration, and evolution of both the project and the software. They are all lightweight, especially compared to traditional waterfall-style processes, and inherently adaptable. And, what is most important about agile methods is that they all focus on entitling people to collaborate and make decisions together quickly as well as effectively.


DevOps is an IT mindset that peps up conveyance, teamwork, integration and automation among software developers and IT operations in order to tweak the speed and quality of delivering software. Also, DevOps teams emphasize on standardizing development environments and automating delivery processes to perk up delivery predictability, efficiency, security and maintainability. The DevOps ideals provide developers more control of the production environment and a better understanding of the production infrastructure. DevOps encourages authorizing teams with the autonomy to build, validate, deliver and support their own applications. With DevOps, nothing gets passed off to the unwanted source.


At the same time, DevOps comes with a number of goals that are as follows-


    • Improve deployment frequency
    • Achieve faster time to market
    • A lower failure rate of new releases
    • Improve mean time to recovery


Coming to the main benefits of DevOps, it is again to shake up the readers in several ways-


    • Ensure faster delivery times that improve ROI. DevOps is basically the application of Agile principles, and thus, it results into the faster development of software, ensuring more frequent delivery
    • Providing stable and reliable operating environment, it has got a direct role to play in the growth of any organization.
    • Improve collaboration between teams by improving the transparency required for effective decision making. Nowadays, development teams need to break down their inter-departmental silos and collaborate and communicate in a dynamic, round-the-clock environment. DevOps revamps business agility by providing the desired atmosphere of mutual collaboration, communication, and integration across established IT organizations. With this, all the team members become responsible for the quality and timeline of deliverables
    • Identify defects that, in turn, helps provide the best services and robust features that must be delivered to customers
    • Offer continuous release and deployment, continuous testing, and continuous monitoring. Today’s software development practices require teams to deliver quality software on a continual note. DevOps, using its practices of continuous release and deployment, continuous testing, and continuous monitoring, provides just what is required


At the same time, DevOps may be essentially disruptive, but it is here to stay because it is a very practical and valuable asset for today’s organizations and they are realizing a wide range of real, measurable benefits as a result of its implementation. Integrating automated testing with your DevOps is the best thing to do if you want to save time and money while increasing quality and time to market.


Panacea Infotech is a renowned mobile application development company in USA, offering comprehensive services for businesses as well as startups. Our team of expert mobile application developers has extensive experience in managing the complete lifecycle of mobile apps for global clients. So, if you are in search of anything related to the same, we are just a yard away! We are among the top app development companies in USA and our proficient developers will be more than happy to come to your aid.

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29 May

iOS Users to Experience Group Audio Call Feature in WhatsApp

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WhatsApp for iOS app has now been given a new feature. The beta app has been updated to version 2.18.60, and it has now received a group audio call feature. The beta app is being rolled out to select users, and the new feature was spotted by WABetaInfo.


WhatsApp Announced Group Audio Call Feature For iOS Users


Interestingly, this feature was first spotted towards the end of last year on WhatsApp’s Android beta app. It was expected to roll out on the final build soon, but that has yet to happen. The overall UI and functionality of the feature on both Android and iOS are likely to remain the same. Nevertheless, it is still not clear how many participants from a single group can participate in one group audio call.


Earlier this month, WhatsApp rolled out new features for groups. Users can now add Group description – a short blurb found under group info that allows you to set the purpose, guidelines or topics for the group. When a new person joins a group, the description will show up at the top of the chat. In group settings, there’s now a control that allows admins to restrict who can change the group’s subject, icon, and description. Also, if you’ve been away from a group chat, you can now quickly catch up on messages that mention or reply to you by tapping on a new @ button that appears at the bottom right corner of the chat.
Members of a group can now find anyone in the group by searching for participants on the group info page. Admins can now remove admin permissions of other group participants, and group creators can no longer be removed from the group they started.


This version of WhatsApp beta also brings in the “Request Account Info” feature. This essentially lets users download all their personal information collected by WhatsApp. A new version of WhatsApp for Android beta too is being rolled out. This new version brings in a ‘select all’ feature. As the name suggests, it lets users easily select all messages and then mark them read/unread or even archive them. Using the same feature, you can also easily delete all the chats on the app with a single tap.


WhatsApp has also introduced protection so that users can’t be added to groups they’ve left. These new features are available for Android as well as iPhone users. The company is also testing a feature that will show if a message has been forwarded multiple times.


According to the information on the WABetaInfo website, ‘WhatsApp has modified the behaviour of the feature that will show on the bubble (when the feature will be enabled in future) a forwarded message string, if the message has been forwarded from another chat (or from the same chat),’ We all have been victims of forward messages and have long waited to stop such posts. Now when a message will be forwarded numerous times, you will be able to see a label on the bubble. The company is also working to add the possibility to forward stickers to other chats. Both these features are yet to be executed.


Panacea Infotech is a noteworthy iPhone app development company in USA, providing advanced and effective services to build apps that are informative and graphic-rich. We make the best use of distinctive iPhone features to turn your thoughts into reality! Our team of talented developers works with you closely to create apps of your preference and as per your business needs.


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25 May

The Release of Android Jetpack by Google Would Now Spur on App Development

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As one of the best mobile application development companies in USA, you should always be well aware of the recent tech affairs making news nowadays.

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Google has a new tool designed to help developers produce Android apps faster than ever. Called Android Jetpack, it builds on the Support Library and has a strong focus on backward compatibility. Android Jetpack is a set of Android components, tools, and guidance inspired by the backward affinity of the Support Library and the ease of use of the Android Architecture Components. Jetpack components can broadly be categorized into four categories: Architecture, UI, Foundation, and Behavior.


Essentially the successor to Support Library, Android Jetpack should develop a decent following — Support Library is already used by 99 percent of apps found in Google Play. The unbundled nature of Jetpack defines that developers will be able to make use of new functionality within their app quite promptly — there’s no more any need to crowbar in new code.


Android Jetpack is built around modern design practices like separation of concerns and testability as well as productivity features like Kotlin integration. This makes it far easier for you to build robust, high-quality apps with less code. While the components of Android Jetpack are built to work together, e.g. lifecycle awareness and live data, you don’t have to use all of them — you can integrate the parts of Android Jetpack that solve your problems while keeping the parts of your app that are already working great.


However, the key components associated with Android Jetpack are as follows-


WorkManager- The WorkMananager component is a powerful new library that provides a one-stop solution for constraint-based background jobs that need guaranteed execution, replacing the need to use things like jobs or SyncAdapters. WorkManager provides a simplified, modern API, the ability to work on devices with or without Google Play Services, the ability to create graphs of work, and the ability to query the state of your work.


Paging- Data presented in an app can be large and costly to load, so it’s important to avoid downloading, creating, or presenting too much at once. The Paging component version 1.0.0 makes it easy to load and present large data sets with fast, infinite scrolling in your RecyclerView. It can load paged data from local storage, the network, or both, and lets you define how your content gets loaded. It works out of the box with Room, LiveData, and RxJava.


Navigation- While activities are the system provided entry points into your app’s UI, their inflexibility when it comes to sharing data between each other and transitions has made them a less than ideal architecture for constructing your in-app navigation. So into GoogleIO18 introducing the Navigation component as a framework for structuring your in-app UI, with a focus on making a single-Activity app the preferred architecture. With out-of-the box support for Fragments, you get all of the Architecture Components benefits such as Lifecycle and ViewModel while allowing Navigation to handle the complexity of FragmentTransactions for you. Further, the Navigation component allows you to declare transitions, automatically builds the correct Up and Back behavior, includes full support for deep links, and provides helpers for connecting Navigation into the appropriate UI widgets, like the navigation drawer and bottom navigation. The Navigation Editor in Android Studio 3.2 also allows you to see and manage your navigation properties visually.


Kotlin extensions- This spectra of Android Jetpack would take advantage of Kotlin language features which, in turn, will make you more productive.


Slice- A “slice” is a way to surface your app’s UI inside the Google Assistant as a result of a search.


To conclude, Google has propelled Android Jetpack components with the goal of perking up the speed of Android app development. It is offering a wide range of benefits such as Support Library, Architecture Components as well as other new components. It is also providing support to Android Studio and Kotlin language. Google has also asked the developers to send their feedback and share their experience of using the Android Jetpack by looking up their official site.


Panacea Infotech is a leading mobile application development company in USA providing affordable Android as well as iOS app development services which cater to the unique requirements of our clients. We, the noteworthy iPhone app development company USA, would help you transform your slow business into a profitable venture. Our team of experienced developers in USA keep themselves up-to-date with the essential skills and can effectively use the latest features in every mobile app. This makes it easier for us to develop the ideal app for you. We are here to help you take your idea right from inception to a full-out app that can be downloaded on smartphones and tablet devices anywhere in the world. Being a renowned company in USA, our IOS application developers set their goals according to your requirement. We provide you with a finished product that helps your target audience to get the right message. We are a troop of solution providers for all your requirements on application development for a variety of iOS devices – from iPhones to iPad, and iPod Touch. So, for any query related to our service, you can contact us right away.


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21 May

It’s Time to Beef up App Engagement and Customer Retention Rate

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Looking for some exclusive strategy to improve app engagement? Well, customer retention must also be your prime focus then! This post is going to give you a sound brief about some important tips you should follow while perking up app engagement. The mobile app development services you are offering should always be properly synced up and for the same, you should never be casual towards an ideal app engagement.

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The idea behind user retention is to acquire loyal users. Naturally, earning engaged users is a far more challenging task than simply pumping up the user base with new customers. To handle this task, your application should be completely customized towards optimal UX. Ongoing app user engagement is absolutely crucial here. It helps create a strong connection between a brand and a user.


Following are the tips you should adhere to in order to bump up your app engagement, thereby retaining your customers in the best possible way.

To improve user engagement, use the data you’ve collected during the signup process or public/private APIs to customize your in-app messaging to new users. personalized messages sent to app users result in a significant increase in conversions compared to generic messaging.


At the same time, introducing your new users to key features of the app would perhaps be wisest decision from your end. Using tooltips and hotspots would be the ideal step for the same. Tools tips are short hints, tips, and descriptions that are displayed after you’ve used your cursor to hover over an item within the web or desktop app. Some tooltips in certain mobile application development venture are also used to offer a tour of an app’s features, but doesn’t necessarily spark off a user to take an action. At the same time, hotspots often appear in the form of strobing circles that also reveal a hint or tip about a specific in-app feature. Unlike tooltips, however, new users must click on a hotspot in order to divulge its content. Many hotspots are programmed to disappear after a user takes an action. Tooltips and hotspots are a great way to curtail down unnecessary in-app text, encourage users to take specific actions, highlight new or unactivated features and integrations, and give new users additional guidance and information about how the app works.


Motivate new users to scroll through your welcome screens, complete an in-app tutorial, or complete their first actions by displaying a progress bar or checklist. This will ensure that new users are educated on how to use features within your app and give new users a boost of positivity after completing all of their tasks.


Promote engagement with your customers by making your app fun and enjoyable to use. Have users compete with themselves, their friends, or a global network of users using app gamification. Gamification encourages users to complete ordinarily repetitive or mundane tasks, like exercising, completing a task on your to-do list, or changing passwords.


Remarketing is all about running email, social media, and search advertisements that keep haunting users outside an app. To be effective, they have to be personalized. Make sure you’ve collected enough insights on user behavior, their interests and preferences, before launching a remarketing campaign. Otherwise, it would be a complete waste of time and money.


Push notification can again do wonder! These short and simple mobile alerts are of great help, especially when it comes to mobile user engagement outside the application. You can poke users to do something or remind them to use an app when they are disengaged. Personalized alerts are again rated higher than other notifications. However, you should always give special emphasis at the frequency at which you’re sending messages, as users tend to opt-out of irksome push notifications.


Promotional codes, mobile coupons, special offers, exclusive bargains, and other discounts get users hooked. They drive installs and in-app conversions without fail if used properly. Attractive deals and offers will help you compete for user attention by bringing a tangible value to them. They prompt users take immediate actions and help improve app retention rate.


In-app messages are the content that users receive while using your application. Make sure you send them short and precise messages, clearly telling of your goal. Visually, they may look like banners, interstitials, or push notifications. You should decide yourself on the most appropriate ad format depending on your needs. So, before you take a single step ahead.


Last but not the least; allow your users get the real taste of your app before signing up. Show them the exclusive features it has and what is so unique about it. Users always tend to grasp such an approach as it’s free, non-aggressive and requires no extra effort from their end. Trying to capture users’ attention, you still give them a right to choose. This really matters.


So, what are you still contemplating over? It’s time for you to cling onto the above tactics and shine in your business like never before!


Panacea Infotech is a leading mobile application development company in USA offering an array of unparalleled services for mobile application development and provides several exclusive business verticals and help them increase their market reach, growth and return on investment. For any query related to our service, you can reach us right away and we will be more than happy to serve you the best.


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03 May

How SEO Can Help Improve the Visibility of Your Mobile App

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Brushing up the visibility in the app stores is somehow the primary goal of most of the ventures that are into mobile app development services.You should also not be an exception in this regard. Especially, with the number of apps growing exponentially in the major app stores, and mobile devices covering bigger shares of consumers, new ways of app discovery have also taken the foothold.

5 Ways to Improve Visibility of your Mobile App

The users don’t look for only new apps in the stores, they also use the traditional web search. So if you want the users to find your app in the first search results, you have to start thinking from SEO point of view. According to a recent study, there are 27% of users who discover apps while browsing search engines with their mobile devices.


That makes nearly one-third of apps that are discovered outside the app store!


Also, in the never-ending fight of the apps to maximize visibility and get more installs, the mobile search, for any mobile application development, has now become a significant priority for app developers and marketers alike. At the same time, appearing in web search engine results pages (SERPs) has become another goal to achieve. Otherwise, you might be losing one-third of the app downloads that you could’ve had!


Following the change in consumer search patterns, Google has tweaked its search algorithm accordingly. It doesn’t anymore treat mobile and web search results similarly without emphasizing the difference between them. It begins with adding an option for an “App” in the search tabs for mobile devices and is followed by introducing device-specific App Packs into mobile SERP.


As known to all, where there is a search engine, there is a chance for Search Engine Optimization (SEO). And there comes a growing need of mobile developers to optimize their apps for achieving more visibility in app-specific search results.


The algorithm that Google uses to suggest and rank apps in the Mobile SERPs is different from the one used by the app stores, so the keywords rankings for the app won’t be the same on Play Store and in the web search. Nevertheless, there are similarities in the ASO and SEO optimization techniques and ranking factors, so if an app is ranking high on the app stores, it will most probably also rank well for the similar searches on the web. So, if you are quite keen on exploring how to optimize SEO for Apps, this blog will definitely be a big help to you!


There is nothing from another world – you just need to follow the basic ASO processes, enhance your metadata to make it work for web search, and get powerful backlinks. In this point, doing a thorough keyword research for both ASO and SEO is really important. The method of keyword research and choosing the right keywords to work on is basic: select the keywords that have a high estimated traffic (amount of searches) and low competition. To analyze keywords for ASO of your app, you can use some best keyword research tool, and for the web search, you can also follow the same trail.


Yes, getting positive ratings and reviews is highly important. User ratings and reviews matter a lot for both ASO and SEO for apps. And that happens for several reasons. Firstly, because of Google, just like the app stores, tends to rank higher the apps with more and better reviews and high average rating. The second point is that Google search engine will crawl user reviews to identify possible keywords. Usually, the more weight is given to the keywords from the top of the page, so constantly encourage your users to leave positive reviews!


Having high-quality backlinks is an essential part of an effective SEO. In case of mobile web search, what we want to promote is an app store listing or a download page. Start by adding a link to your download page from your website, and try to get different media talking about your app. The domain strength is the key here, and the more quality backlinks you have, the higher Google will rank your app in a search.


Try to add a link to your app store download page in the header of the mobile version of your website, or build a dedicated landing page to promote your mobile apps. Mention your best features and benefits – encourage your web users to use your mobile app as well! This way you will get more installs, thus more user ratings, and higher ranks in mobile search.


Having visibility not only in the app stores but also in mobile web search is essential for apps or games that want to grow their installs and revenues. Nearly one-third of all the apps are discovered outside the app stores, in mobile search, and in App Packs. SEO for apps is becoming omnipresent and, just like ASO, it is a long-term process of constant improvement, tracking, and optimization. Don’t ignore revamping your keywords, strive for more and better reviews and ratings, and focus on getting high-quality backlinks to your download page, and your app will be ready to get discovered in all possible ways! So, this is exactly how you can get more exposure for your mobile app.


Panacea Infotech is one of the leading mobile application development companies in USA, When it comes to generating top-end customized mobile apps, Panacea appears as a one-stop solution for the same. We always deliver solutions that add more value to your business, thereby helping you get the best worth for your investment.


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