21 May

It’s Time to Beef up App Engagement and Customer Retention Rate

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Looking for some exclusive strategy to improve app engagement? Well, customer retention must also be your prime focus then! This post is going to give you a sound brief about some important tips you should follow while perking up app engagement. The mobile app development services you are offering should always be properly synced up and for the same, you should never be casual towards an ideal app engagement.

 
Best Mobile Application Development Companies in USA
 

The idea behind user retention is to acquire loyal users. Naturally, earning engaged users is a far more challenging task than simply pumping up the user base with new customers. To handle this task, your application should be completely customized towards optimal UX. Ongoing app user engagement is absolutely crucial here. It helps create a strong connection between a brand and a user.

 

Following are the tips you should adhere to in order to bump up your app engagement, thereby retaining your customers in the best possible way.

To improve user engagement, use the data you’ve collected during the signup process or public/private APIs to customize your in-app messaging to new users. personalized messages sent to app users result in a significant increase in conversions compared to generic messaging.

 

At the same time, introducing your new users to key features of the app would perhaps be wisest decision from your end. Using tooltips and hotspots would be the ideal step for the same. Tools tips are short hints, tips, and descriptions that are displayed after you’ve used your cursor to hover over an item within the web or desktop app. Some tooltips in certain mobile application development venture are also used to offer a tour of an app’s features, but doesn’t necessarily spark off a user to take an action. At the same time, hotspots often appear in the form of strobing circles that also reveal a hint or tip about a specific in-app feature. Unlike tooltips, however, new users must click on a hotspot in order to divulge its content. Many hotspots are programmed to disappear after a user takes an action. Tooltips and hotspots are a great way to curtail down unnecessary in-app text, encourage users to take specific actions, highlight new or unactivated features and integrations, and give new users additional guidance and information about how the app works.

 

Motivate new users to scroll through your welcome screens, complete an in-app tutorial, or complete their first actions by displaying a progress bar or checklist. This will ensure that new users are educated on how to use features within your app and give new users a boost of positivity after completing all of their tasks.

 

Promote engagement with your customers by making your app fun and enjoyable to use. Have users compete with themselves, their friends, or a global network of users using app gamification. Gamification encourages users to complete ordinarily repetitive or mundane tasks, like exercising, completing a task on your to-do list, or changing passwords.

 

Remarketing is all about running email, social media, and search advertisements that keep haunting users outside an app. To be effective, they have to be personalized. Make sure you’ve collected enough insights on user behavior, their interests and preferences, before launching a remarketing campaign. Otherwise, it would be a complete waste of time and money.

 

Push notification can again do wonder! These short and simple mobile alerts are of great help, especially when it comes to mobile user engagement outside the application. You can poke users to do something or remind them to use an app when they are disengaged. Personalized alerts are again rated higher than other notifications. However, you should always give special emphasis at the frequency at which you’re sending messages, as users tend to opt-out of irksome push notifications.

 

Promotional codes, mobile coupons, special offers, exclusive bargains, and other discounts get users hooked. They drive installs and in-app conversions without fail if used properly. Attractive deals and offers will help you compete for user attention by bringing a tangible value to them. They prompt users take immediate actions and help improve app retention rate.

 

In-app messages are the content that users receive while using your application. Make sure you send them short and precise messages, clearly telling of your goal. Visually, they may look like banners, interstitials, or push notifications. You should decide yourself on the most appropriate ad format depending on your needs. So, before you take a single step ahead.

 

Last but not the least; allow your users get the real taste of your app before signing up. Show them the exclusive features it has and what is so unique about it. Users always tend to grasp such an approach as it’s free, non-aggressive and requires no extra effort from their end. Trying to capture users’ attention, you still give them a right to choose. This really matters.

 

So, what are you still contemplating over? It’s time for you to cling onto the above tactics and shine in your business like never before!

 

Panacea Infotech is a leading mobile application development company in USA offering an array of unparalleled services for mobile application development and provides several exclusive business verticals and help them increase their market reach, growth and return on investment. For any query related to our service, you can reach us right away and we will be more than happy to serve you the best.

 

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03 May

How SEO Can Help Improve the Visibility of Your Mobile App

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Brushing up the visibility in the app stores is somehow the primary goal of most of the ventures that are into mobile app development services.You should also not be an exception in this regard. Especially, with the number of apps growing exponentially in the major app stores, and mobile devices covering bigger shares of consumers, new ways of app discovery have also taken the foothold.

 
5 Ways to Improve Visibility of your Mobile App
 

The users don’t look for only new apps in the stores, they also use the traditional web search. So if you want the users to find your app in the first search results, you have to start thinking from SEO point of view. According to a recent study, there are 27% of users who discover apps while browsing search engines with their mobile devices.

 

That makes nearly one-third of apps that are discovered outside the app store!

 

Also, in the never-ending fight of the apps to maximize visibility and get more installs, the mobile search, for any mobile application development, has now become a significant priority for app developers and marketers alike. At the same time, appearing in web search engine results pages (SERPs) has become another goal to achieve. Otherwise, you might be losing one-third of the app downloads that you could’ve had!

 

Following the change in consumer search patterns, Google has tweaked its search algorithm accordingly. It doesn’t anymore treat mobile and web search results similarly without emphasizing the difference between them. It begins with adding an option for an “App” in the search tabs for mobile devices and is followed by introducing device-specific App Packs into mobile SERP.

 

As known to all, where there is a search engine, there is a chance for Search Engine Optimization (SEO). And there comes a growing need of mobile developers to optimize their apps for achieving more visibility in app-specific search results.

 

The algorithm that Google uses to suggest and rank apps in the Mobile SERPs is different from the one used by the app stores, so the keywords rankings for the app won’t be the same on Play Store and in the web search. Nevertheless, there are similarities in the ASO and SEO optimization techniques and ranking factors, so if an app is ranking high on the app stores, it will most probably also rank well for the similar searches on the web. So, if you are quite keen on exploring how to optimize SEO for Apps, this blog will definitely be a big help to you!

 

There is nothing from another world – you just need to follow the basic ASO processes, enhance your metadata to make it work for web search, and get powerful backlinks. In this point, doing a thorough keyword research for both ASO and SEO is really important. The method of keyword research and choosing the right keywords to work on is basic: select the keywords that have a high estimated traffic (amount of searches) and low competition. To analyze keywords for ASO of your app, you can use some best keyword research tool, and for the web search, you can also follow the same trail.

 

Yes, getting positive ratings and reviews is highly important. User ratings and reviews matter a lot for both ASO and SEO for apps. And that happens for several reasons. Firstly, because of Google, just like the app stores, tends to rank higher the apps with more and better reviews and high average rating. The second point is that Google search engine will crawl user reviews to identify possible keywords. Usually, the more weight is given to the keywords from the top of the page, so constantly encourage your users to leave positive reviews!

 

Having high-quality backlinks is an essential part of an effective SEO. In case of mobile web search, what we want to promote is an app store listing or a download page. Start by adding a link to your download page from your website, and try to get different media talking about your app. The domain strength is the key here, and the more quality backlinks you have, the higher Google will rank your app in a search.

 

Try to add a link to your app store download page in the header of the mobile version of your website, or build a dedicated landing page to promote your mobile apps. Mention your best features and benefits – encourage your web users to use your mobile app as well! This way you will get more installs, thus more user ratings, and higher ranks in mobile search.

 

Having visibility not only in the app stores but also in mobile web search is essential for apps or games that want to grow their installs and revenues. Nearly one-third of all the apps are discovered outside the app stores, in mobile search, and in App Packs. SEO for apps is becoming omnipresent and, just like ASO, it is a long-term process of constant improvement, tracking, and optimization. Don’t ignore revamping your keywords, strive for more and better reviews and ratings, and focus on getting high-quality backlinks to your download page, and your app will be ready to get discovered in all possible ways! So, this is exactly how you can get more exposure for your mobile app.

 

Panacea Infotech is one of the leading mobile application development companies in USA, When it comes to generating top-end customized mobile apps, Panacea appears as a one-stop solution for the same. We always deliver solutions that add more value to your business, thereby helping you get the best worth for your investment.

 

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