Search Engine Optimization, or SEO, is and always will be a bit of a mystery. Google, the king of search engines and what everyone shoots to be at the top of, is constantly changing their algorithm to avoid being “gamed”. However, there are a few simple best practices that are proven to improve search engine rankings – practices that are relatively easy for web designers to implement.
Today, it is not enough for web development companies just to build a site for their client that is usable and looks good. But, they need to provide everything in order to be relevant and recommendable. One way to achieve this standard is to offer SEO-friendly website. There is no doubt that these websites are clean and are developed with organized code. Therefore before you launch a website, make sure that you have accounted the following SEO checklist for your website.
Google is always in the endeavor to delight its users by showing the right results for their search queries. In this regards, it has employed certain algorithms that ensure to return the results which are relevant, fresh and high quality.
Till date, some of the vital algorithms launched by Google includes Panda, Penguin and Hummingbird. Webmasters ensure to keep their eyes on these algorithms updates to understand the norms set by Google in order to deliver quality SEO services that boost the ranking of web pages.
Before Digital marketing came into picture, marketing of any product, brand or company was done in a traditional way which involves flyers, newspaper ads, television ads and radio. Traditional marketing was a strategy used in ancient and old times. This type of marketing involves manpower efforts in distributing pamphlets and flyers and conversion rate was too less. In order to add value to the business and increase conversion rate, digital marketing came into picture which completely involves the use of internet for marketing.
The world of SEO always and frequently bring something new and challenging for the SEO pros. Year 2014 was not an exception to this fact. We had seen search engine algorithm updates in the last year as we see them in every year. 2014 was the year where content was a predominant factor in SEO. Last year, many SEOs experienced the panic attacks as Google de-ranked the sites having law quality or duplicate content with its Panda update. The people who were wise enough to not practiced black hat or bad SEO only survived from the panda update in the last year. However, many of them affected from Panda and Penguin. Hence, still many are in confusion whether the worst is over or more to come? Here, we are going to look at the bright side. Below are the changes that will help you to survive well in 2015.