Trying to develop a successful mobile strategy? In search of exclusive application development companies in USA? Or, up with the vogue to build a unique mobile application? So, all set to break new grounds in the app industry? Now, we all know that you’re able to break new grounds within the app trade. You’ve got a good app plan, your market study on the technology it’d need and also the options it’d have is on purpose. To make it simpler, you’ve got even partnered with a good team of app developers. You’re currently up with the aim to come across a bright yet profitable future.
And since you’re the one coming up with such fantastic idea, you can hardly give it a negative thought, right? Believe it or not, such illusion can often prove to be a stabbing knife to your app.
It’s quite crucial for you to understand that you are never going to work in isolation. You have an umbrella of apps to compete with; so unless you showcase something extraordinary, you can never stand out tall. So, the probabilities of yours having a ‘never thought before app plan’ is incredibly slim. Thus, opting for an app competitive analysis would be the best deed on your part.
In this post, we would try to acquaint you with the most excellent way of running a competitive analysis for your app plan.
So, what does precisely competitive analysis mean? Competitive analysis is a geeky term for distinguishing and assessing your present and potential rivalry’s qualities and shortcomings concerning those of your own entire application or even a portion of its features.
Now, if you are confused about why exactly you need to opt for competitive analysis, we are here to help you yet again. Well, if you think of it as a science, then you are indeed on the wrong track. No matter, whether an app developer is just a novice or an experienced one, everyone will have their own way of performing the analysis and quite obviously, the result would largely remain as it is. So, what should you do at this particular stage? Pin down your competitors, see how you can steal a march on them. And, never forget to chalk out a plan in due course.
Shortlisting your competitors should be the foremost thing you should pay your attention to. Specialists who are into mobile app developing are always part of a competitive industry. Thus, you should always grab a clear complete understanding of your competition to get an ideal idea about what exactly you are competing with and the aspects that are up against you! Mapping each and every one of your competitors as well as the potential ones would be the smartest act from your end.
How to do the same in the finest way? Why don’t you search for keywords that explain you app idea the best? Well, you really don’t need to become an SEO expert for the same. Truly a relief, isn’t it? Putting yourself in the shoes of your target audience would definitely help you in this regard. This way, you will actually be able to figure out what they would search anyways.
Gauge the web presence of your competitors. Alexa and Quantcast can come to your perfect help in this regard. You can just copy a specific website URL(preferably your competitor’s) and paste the same on the bar of these pages. When this is going to help you with attaining the much required competitive intelligence, it will also steer you through the right information about a site’s traffic and internal statistics.
Well, you are still not done! You should definitely keep a perfect track on the social media presence of your competitors. Do you know, what kind of content gets published in your competitor’s app? Do you know, how exactly their customers are served on various social media platforms? How do they serve their customers via social media? Have any idea about the paid campaigns run out there? Is there any particular social channel they are missing on? Who knows, you can get some best opportunities over there! These are the vital aspects you should have your eyes rolled on. Last but not the least, you should certainly get a real feel of all the strategies your competitors happen to tread on. Apart from helping you get a competitive edge, these wise steps would help you come out with flying colours.
Panacea Infotech is one of the best mobile application development companies in USA, providing end-to-end support to an array of ventures. Offering different solutions for segregated platforms, we have been able to grab a glut of acclamations from every nook and corner. So, if you are on the lookout for any help related to our service, we can come to your instant aid.