Why Businesses Need to Invest in Mobile Applications

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18 Jun

The demand for mobile applications is growing at a tremendous rate, which is clearly seen in the transformation happening around us like the way we work, interact, or spend time owing to the different technological advancement. However, enterprise mobility now considered to be at the forefront for all the business regardless of their model, scalability, or the size. So, more and more companies coming up with their apps as mobile application development services to address their requirements with the help of technological advancement. As per the recent survey, from Global Enterprises, Mobility is likely to touch 2.9 billion U.S dollars in 2019.

 

Mobile Application Development

 

So, below are the given few essential aspects which reveal the significance of enterprise mobility.

 

Improved visibility and Enhanced Connectivity

 

As we go through a paradigm shift, the average time spends on mobile devices is increasing globally. According to the “Comscore,” an average adult person in the US spends 2 hours on mobile devices. Therefore, a mobile app can offer your business an opportunity to get a place in the smart customer devices. So, in a way, you can get constant visibility of stay connected with the customer on 24/7 bases even an enterprise can also leverage the benefits of a tailored mobile app and add value to their brands.

 

Better Customer Experience

 

A feature-rich mobile app can provide your customer with an excellent user experience. So, you can make your app interactive and interesting to entice and retain customers because an app can help your business to gain traction among an immense mass. Even brick and mortar stores can avail the advantage of a great app and reach a huge audience. Therefore, the customized app is capable of providing a unique experience to your customers that they always wish to get.

 

Security of data and app

 

As the usage of Mobile devices increases in an organization, so it has also increased the different privacy and security risk as well. For example, using a personal device can also make the network accessible towards virus attacks, illegal access and data leakage, and so on. Therefore, as per the recent survey from Gartner, it says that approximately 75% of mobile securities have been the result of mis configured mobile apps where Android and iOS developer are always in a hurry to launch mobile apps and mainly concentrate on its functionality more than the security. So, as the result of app building practice sometimes lacks best and mature procedures to restrict mobile threats.

 

Bring your own device
 

Usage of insecure Wi-Fi networks may need a separate provision in a “bring your own device” (BYOD) policy because their security measures are minimal. For example, some Wi-Fi network may be labeled as off limits based on the security alerts, and the device which is used in an enterprise must be protected against a possible loss of data and other attacks. Therefore, an enterprise has to make sure that all the personal devices are well in line as per the enterprise’s security standards.

 
Cross-platform capability
 

Every mobile app has its own platform where they need to ensure their presence is respectively as iOS and Android. So, mostly developer uses cross platforms framework to deliver apps on both the platforms and some of the most useful cross-platform framework like PhoneGap, NativeScript, and ReactNative. Hence, building an app with such frameworks will have a distinct cost advantage for ensuring the benefits of multiplatform presence.

 

Offers personalized experience

 

Real-time communication, targeted messages, and personalized notification can help companies to provide a personalized experience to their customer. Therefore, the business can run a referral program or loyalty program to retain their customers. Besides, it is also easy to inform their customer’s about the personalized offers and updates through an app.

 

Promotes business

 

Mobile app development solution also acts as one of the most cost-effective and efficient online marketing tools. Therefore, companies can stay in touch with their customer to build a strong reputation for their products and services. Additionally, you can hire experienced mobile app developers to integrate user-friendly feature and design to entice both existing and prospective customers.

 
 

Data gathering

 

Data gathering provide the facility to follow the customer’s shopping or browsing behavior. It also helps to make strong marketing strategies’ to keep their customer engagement. Therefore, marketing strategies which further help advertiser to understand the behavior of the visitor and provide them some great discount and offer based on their interest.

 

Better Customer Experience

 

Simplicity and user friendliness are two significant aspects of any mobile app development where the developer address the limitations with useful attributes of the respective platforms. Therefore, the app should ensure the maximum ease and shortest time for completing the end users activity because the customized app is capable of providing a unique experience to your customers, which they always wish to get.

 

So, for wrapping up, it is proved that mobile applications are essential for organizations if they follow, built, and applied correctly. Hence, companies should consider above given aspects for creating unique solutions which can also help to produce a better ROI.

 

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