Back in June 2017, Apple had revealed the iOS 11 at WWDC event. Apple also claimed that the brand new operating system will be available on September 19 for iPhones, iPads, and iPods with improvements and number of advanced features compared to iOS 10.
iOS 11 will come pre-installed on iPhone X, 8, and 8 plus but it can also be available for older devices. Thus, the users who are planning to stick with their older devices, they can still benefit from the software upgrade. This means iOS 11 is available for 5s and later, all iPad Air and iPod Pro models, iPad Mini 2, iPad 5th generation, and iPod Touch 6th generation.
Know more about iOS 11 Features
Well, every iPhone user is pretty excited about this update. But there are few things they need to do before installing iOS 11 on their device.
Make Sure This Before You Update
It is necessary to make a backup of your device before you initiate the upgrade process. Backing up device is highly recommended as you will have a copy of your information, data, and another sort of things in case something go wrong while updating the operating system. Generally, there are two ways to backup your device’s data-
Here are guidelines how to use these two methods-
First, connect the device to a Wi-Fi network. Then go to setting and tap on iCloud. If your device has iOS 10.2 or earlier, then scroll down and select iCloud. Then select Back Up Now option and stay connected with Wi-Fi network until the process finishes. Once the process completes, go to settings> iCloud->Storage->Manage Storage, then select device and check the backup details (time, date, backup size, etc.)
Open iTunes and connect your iPhone to your laptop/desktop. If a message asks for a passcode or to Trust This Computer, follow the onscreen steps. Then select your iPhone, iPad, or iPod when it appears in iTunes. Choose the box Encrypt (device) backup and create a memorable password. Once the process ends you can see the backup file.
Now, Procedure of Upgrading to iOS 11
Before starting a download, you will need to make sure whether you have at least 4GB of storage space available on your device or not.
Once you back up your device, you are all set to update your iOS device. Well, similar to the Backup method, you can upgrade the device to iOS in a couple of ways. The first method is Over the Air update and other is using iTunes. Let’s discuss how to use these two methods.
Before you go, it is recommended you better use a Wi-Fi instead of using your personal cellular data.
1. Installing iOS 11 using Over the Air Update
2. Installing iOS 11 Using iTunes
If you don’t want to update device wirelessly, you can perform update manually using iTunes on your entrusted desktop/laptop. If your computer is connected to Personal Hotspot on the iOS device that you are updating then connect it to different Wi-Fi or Ethernet Network before you update.
Well, Apple has released iOS 11 with attractive features and functionalities. Now, it all up to you when to download and upgrade your iOS device. Moreover, iOS mobile app development companies also need to make updates in their development strategies to support applications for this brand new operating system.
Like humans, applications and software also require visiting the doctors (technical support engineers) regularly to maintain good health. The maintenance process starts right after the user purchases particular software or technology.
To improve the the performance and fault correction, mobile app maintenance and improvement services. It helps mobile application to adjust with the upgrades and environmental changes. When applications are continuously in action, maintenance is extremely important. Mobile app development companies who are still using legacy (traditional) technology, application and software maintenance is mandatory for them.
What are the Different Types of Application Maintenance?
Generally, there are different kinds of maintenance procedures and techniques provided by service providers to system up-to-date and more viable. Below are mentioned some of key maintenance procedures-
1. Emergency Maintenance
You definetely can not predict the problems and errors occur in system. Well, when ever company faces such kind of upredictable problem situation, they most probably initiate the emergency maintenance and support. It is also one the most common types of app maintenance as many users opt it during the time of crisis.
For instance, fixing up inactive Internet connection in office is an emergency maintenance situation in corporate world.
2. Perfective Maintenance
It is an implementation of new or changed user requirements in an application. In this kind of maintenance, developers do function modifications without affecting the regular behavior of application or software. Perfective maintenance services make changes in the source code to bring new functionality as per the requirements of users.
3. Adaptive Maintenance
In this practice, changes are made to system/ application in order to keep them up-to-date with the changes in working environment such as hardware or operating system. The term environment refers to the influences and working conditions which act on the system. The adaptive maintenance assures the compatibility of an application with latest version of operating system. For instance, Bluetooth drivers for Windows 8 and Windows 10 are totally different. Thus users need to make specific in installation or modification.
4. Preventive Maintenance
This kind of maintenance demands performing actions to stop the occurrence of errors. Preventive maintenance helps to lower down the complexity of application and software, as a result, improving application’s maintainability and understandability.
Code optimization, code restructuring, and document updating all include in preventive maintenance practices. Documentation updating focuses on updating the documents affected by the changes in order to match the current state of the system. Code optimization includes change in the programs that use storage space for faster execution. While code restructuring involves structure modification to reduce the complexity of source code.
5. Corrective Maintenance
Corrective maintenance repairs the faults and defects found in day-to-day app functions. It deals with the errors related to application logic, design, and coding. All these errors are referred as residual errors. The bug reported by users in the application generally initiate the corrective maintenance for the application.
Why is Application Maintenance so Important?
Generally, application developers spent 75% work time for the application development and remaining 25% in modification when things come to maintenance. Finding and fixing bugs and defects in the application is not the only task in app maintenance. But developers should need to make sure the adaptability of application along with changing business requirements.
For example, the banking systems now rely on softwares to do numerous transactions. If a bank decides to utilize single currency system, then users and clients all over the world need to modify and update their currency system too.
But before implementing application maintenance for system, following things should be considered carefully-
Maintenance For Legacy Systems
Many companies are still using traditional systems in order manage their daily operations. IT sector consider the legacy system as outdated one. Even though it’s outdated, they are still common in many organizations. Thus, companies always want to protect sensitive data stored on such legacy systems.
Maintenance for the legacy system is as important as the new systems. The maintenance services for legacy system includes-
Mobile app support maintenance services are really important to keep seamless workflow in business operations. Daily new application and software introduced in the market which provides many useful features to their users. But along with their utilization, regular maintenance of these applications is also necessary. Mobile app development firms can look for decent maintenance services in order to provide regular technical supports to their applications and software.
Something’s coming!! It’s harvest time in Apple Park, and Apple’s latest products are ripe, glistening, and ready to fall from the tree. Apple CEO Tim Cook unveiled the next crop of iPhones today at the new Steve Jobs Theater on Apple’s new headquarters in Cupertino. With the introduction of three new phones, Cook made clear that Apple’s premiere product is very much still evolving. The iPhone X, he said, represents “the future of smartphones.”
This is easily one of Apple’s most important and eagerly anticipated product launches. It marks the 10th anniversary of the first iPhone, so people expect something special from Apple’s flagship product. The new iPhone X may be the darling of Apple’s big fall event, but you shouldn’t overlook the new iPhone 8 and 8 Plus because there are plenty of serious updates that make them worth considering.
However, it is not all about the iPhones. The event also brought with it a latest Apple Watch, upgrades to Apple TV, and a host of other features coming to the Apple ecosystem this fall. And it has opened up a great opportunity for iOS mobile app development. Missed the big show? Check out our coverage of Apple’s big bash, and read all the highlights below.
iPhone X (It’s pronounced Ten)
A jaw-dropping thing about this iPhone is all screen, from edge to edge. It is even lost the iconic Home Button to make more space for the OLED display that fills out the device. Well, many of you worrying about cracking that beautiful screen. Don’t be. This is Apple’s most durable iPhone till date as it is made from surgical-type stainless steel.
The X supports Qi wireless charging and gained two extra hours of battery life. It packs with the highest resolution in pixel density ever found in an iPhone. All that is less important than what you can do with it, like a dip into augmented reality or take the iPhone’s best photos yet. Of course, you’ll pay dearly for it.
iPhone 8 and 8 Plus
Not ready to spend $1,000 on a new iPhone X? Good news! Apple also introduced the iPhone 8 and 8 Plus, two spiffed-up models that cost a few bucks less than iPhone X. Both models run on the same A11 Bionic chip as the X, which Apple claims is 70 percent faster than the A10. They also come with an upgraded camera, with optical image stabilization and True Tone technology to adapt color to the surrounding light. The cameras are specially calibrated for AR, with new gyro and accelerometers to deliver the best experience for motion tracking when you’re playing around with AR on your phone. And like the iPhone X, these also support wireless charging (coming via a software update) so you won’t have to feel like the last loser left with a cord.
Apple Watch Series 3
When Apple first introduced the Apple Watch, its promise was to free you from your phone. Yeah! Apple has kept that promise and made it almost possible with latest Series 3 watches. Series 3 watches come with data built-in so that you can leave iPhone at home while you go for the jogging. That connectivity brings with it a new version of Siri, integration with Maps, and Apple Music. It still has all fitness features like heart rate monitoring, smart activity coaching, and a GymKit integration.
Now, your iPhone knows you better than anyone else. You stare it all day, while it memorizes and traces an outline of your face. Apple is using that face data to let you unlock the device with a glance. Face ID features use deep learning and facial mapping to recognize and confirm the identity of iPhone’s owner. It’s also highly adaptable. It works during the day, or at night; whether you are wearing a hat, or not; or even if you grow a beard or decide to sports glasses. If you are still concerning about security, Apple made a statement that there are one in a million chance of faking Face ID. It is more secure than Touch ID fingerprint.
All the depth and facial recognition technology put some rather robust tools in your hands that are, for now, best experienced through the entertaining Animojis. The idea is simple: Drop cutely animated emojis in iMessage texts. Animojis, though, are more than simple animations; they use the TrueDepth face-tracking technology to sync, for instance, a monkey face animation with your mouth movement and expressions.
Now that Apple’s new class of devices all support wireless charging. The company is introducing an accessory that allows you charge them all at once. The AirPower charging mat can charge up three devices at a time. You just have to put your device on the mat. No details on pricing yet, as the AirPower mat won’t be available until next year.
Apple TV 4K
This Apple TV might look similar with old Apple TV but what it shows up on screen is sharper, vivid, and of high-quality. The latest version supports 4K and HDR videos. It also supports integration with Apple Music while integration for Netflix and Amazon Prime Video will soon available. Apple Tv 4K also features Live sports and has a separate tab for it. If you already have number HD movies on Apple TV, you can upgrade those files to 4K.
All in all, it was a good day for Apple. The distinction of the iPhone X was enough to make the Steve Jobs Theater the right place to launch it. While Apple has opened up a competitive opportunity with the spread between iPhone X and iPhone 8, I think Apple will sell as many iPhone X as it can make.
It is hard to imagine any single being on this earth with no mobile phone. In well-developed countries as well in emerging economies, everyone walks of life ranging from healthcare to banking to shopping to movie ticket booking are managed by this tiny but useful device. Since its invention, It has been changing the way the world functions.
In that scenario, a parallel world of mobile app development also has come into being and it is upholding importance without any doubt. While developing an application, building everything on your app wish list for initial launch might be a good idea. But, before you implement, you may want to think again.
Just think of all of the giants- Uber, Airbnb, Spotify, etc. have not raised directly in the market. Project scope is not talked about enough, still, it is very important. Scope impacts on timeline, budget, even the ability for you to meet your business objectives. The majority of people we speak to have a laundry list of features that must be included in version one of their apps, and the desire to have your whole app as you envisioned it built in one go is understandable.
Uncertainty of Building Everything at Once
The things we discussed so far are too common. However, there are different consequences either good or bad with “building application all at once” method.
Consideration of Hypothesis
Application development is not child’s play process. You need to define different assumptions based on the requirements received from your clients. Iterative and continuous delivery is practiced in Agile application development approach, developers are able to test and validate different assumptions by analyzing the performance and feedback stated by the end users.
Analysis of these factors definitely helps you to further strategies for your application development. When you build everything out at once, you are making more assumptions than if you were to approach development iteratively, which means more time and money invested into validating or invalidating these assumptions.
Going hand in hand with making assumptions, your application is being developed to put up value to your business and users. But, what is the actual problem you are trying to solve? Well, many mobile app development companies miss this mark completely. Because when you start building application all at once, you actually drop the focus on real business objectives if you spend more time and money testing assumptions. Every problem adds value in your application. How? Problems actually tell you what users really want.
Risk of Budget and Timeline
No application development completes with budget planning. Developing application all at once might cause unbalancing of both time-to-market and budget. Well, it will badly hamper your process as you can waste all your budget money and development time. If you fail to focus on important business objectives or unable to find out disproven assumptions, you need to put even more time and money to reach predefined objectives of app development. Thus, before proceeding development plan further, make sure to consider budget and timeline factor precisely.
Benefits of Having Smart Project Scoping
It is always better to scale down the actual scope of your mobile app development. It does not always mean developing a low-quality product but opposite of that. This is called Agile development and it has a number benefits associated with it and below is some of them.
1. Focus on Business Objective
Each application development project has a number of priorities to follow. Smart scoping allows you to focus on what the highest priority is either to address user pain points or meet your business objective. Concentrating on a core feature or problem for version one of your app allows you to develop something that will have the most impact in the fastest time.
2. Learnings to Make a Better Product
Focusing your mobile application scope lets you be in the market easily and quickly so you can validate or invalidate assumptions and collect feedback to enhance upcoming versions. This encompasses benefits like tracking analytics, tracking usage behavior, and gathering real user feedback from actual end-users. These learnings can describe you more about what your users want and need than any user research you do prior to launch. This intelligent strategy can be utilized to improve future releases of your app.
3. Test Assumptions for Less Money
Since you are able to test assumptions with information and real users, still with a smaller project scope, you are effectively able to cut down your overall costs. Deploying a larger product at initial launch carries greater risk and costs more to develop. Reducing your initial extent for the first version, hence, can help you create a better product, for less money and reduced risk, in the long-term.
Scoping Your Mobile App
The thought process behind “building everything at once” is understandable but it increases the uncertainty and might hamper your chances of launching a successful application. Determining a suitable project scope will help mobile app development company to ensure these things, especially the initial launch of your application. By scoping intelligently, you are able to maintain timeline and budget in checking test assumption for less money and collecting real user feedback to improve quality of your product with every subsequent launch.
Benefits of Having iBeacon and its Future in Retail Industry
Among the early adopters of iBeacon technology, there is one sector which stands out- retailers. The iBeacons and content awareness platforms are on the lips of a lot of decisions makers in retail these days.
Since the invention of iBeacon in 2013, it has created a huge buzz in the market. With its adoption in, along with retail stores, businesses can target potential customers by utilizing it in malls, restaurants, museum, events, international conferences, and more. In fact, many mobile app development companies think that incorporating iBeacon will play a vital role in bridging the gap between online and offline retail stores thus improve the business sales and profits.
How Does iBeacons Work?
Beacons are small, inexpensive devices based on Bluetooth Low Energy (BLE) wireless technology that helps provide more precise location information with greater accuracy compared to GPS, NFC, and Wi-Fi. Generally, these devices help in transmitting small amounts of data using the BLE technology within the range of 50 meters. Beacons are different from other location-based services in that they are entirely a one-way transmitter and demand a particular app to be downloaded on the user’s phone to receive the transmissions. Precisely, “iBeacons” which you have probably heard of the most are Apple’s standardization of the beacon technology, and the most widely used in today’s market.
Advantages of iBeacon in Retail Industry
iBeacon holds a lot of promise for the retail industry by presenting a more customized approach to in-store shopping. Many ecommerce development firms think that personalizing shopping experiences begins at the point-of-sale through integrating loyalty programs, revolutionary payment methods like Apple Pay or Bitcoin and other emerging technologies and Beacon is not an exception for this. So here are some notable benefits of iBeacon in the retail industry.
1. Effective Advertising Tool
If you run a retail business, then utilizing iBeacon technology can greatly help in attracting the attention of many customers. It can serve your advertising messages straight to the user as soon as the user’s device comes within a beacon’s proximity within your store. These personal, tailored messages can not only assist in increasing up sell but also serve as a medium to improve the customer experience. In addition, Beacons, as well as loyalty apps, can be utilized together to offer customers a wide variety of location-based actions. Beacons also troubleshoot the intuitive physical limitations of brick and mortar stores by bundling extra product and services, resulting in expanding the potential for more purchases.
2. More Focus on the Personalization Factor
It has been largely observed that Beacon pays more attention to the personalization factor. This is certainly an important thing to boost your brand. This includes aspects such as sending discount coupons to product recommendations. It is like suggesting the customers buy a product based on their purchase history. The Beacon can also act as a salesperson for the consumer and assist them to find an appropriate product. But make sure that the messages you send via Beacons do not disturb the customers else it appears as a spam.
3. Provides Insightful Data
When it comes to evaluating customer behavior, online stores have had a notable advantage over brick and mortar stores due to their ability to utilize the web and mobile analytics. Now hopefully, with Beacons, retailers can better determine the behaviors of their customers within their physical stores. Beacon technologies allow a retail chain to set variables for analyzing consumer behavior and create a data inventory. For example, retailers can assess at what time and day in-store shoppers are most likely to download a particular coupon.
While large scale companies generally require Big Data to make particular decisions, small and medium size companies can most certainly make use of the Beacon technology for understanding users’ behavior patterns. That being said, even larger corporations can glean unique insights as well.
4. Boost Application Engagement and Retention
With online shopping and consumer mobile device increased usage, Beacons can act as the useful channel between the physical and digital retail space. Due to the fact that Beacons work through mobile apps, there is great future for mobile app development sectors to increase their user engagement and retention rates. By leveraging the Beacons, apps can establish themselves as an important tool for shoppers. Despite this awesome statistic, retailers should not be unconcerned about the user experience of their application. The positive potentials can be just as great as the negatives if their UX is not thoroughly tested and maximized.
5. Affordable and Easy to Adopt
Though it’s a wireless technology, it is pretty much affordable to install. For example, a set of three to four transmitter and a CMS, on average cost around $100. Moreover, setting up iBeacon is also very easy and contains UUID (Universally Unique Identifier).
Panacea Infotech has already started exploring more about iBeacon app development. If you want more information about iBeacon or want to develop an app, be sure to contact us to get in touch with our expert application developers.
This latest version of watchOS 4 was recently introduced at WWDC 2017. In watchOS 4, Apple has focused on introducing a more personalized Apple Watch experience and redefining what folks love most about the Apple Watch, bringing new Activity, Music, and Workout feature.
There are three new watch faces in watchOS 4, consisting a new Siri watch face that provides personalized and dynamic information that varies according to the time of day. It takes into account the apps you use, your daily routine, and when you use them to predict what you will want to see next. Other watch faces consists a photo-based Kaleidoscope face and a new Toy Story face starring Woody, Buzz Lightyear, and Jessie.
Here’s an overview of the capabilities and major performance improvements we will see in watchOS 4:
Developers can now make apps that record audio in the background
Location-based user tracking
Apps can access the heart rate sensor in real-time
Apps can access the accelerometer and gyroscope in real-time
Real time route mapping and navigation
Automatic screen rotation
Apart from these above-mentioned capabilities following are the noteworthy features that mobile app development companies should consider while building watchOS 4 compatible applications.
1. Applicationss would be More Faster
In previous versions of Apple Watch, third-party applications were extremely slow. watchOS was received a lot of criticism fixating on slow loading times. But, the real problem is the interaction time as users swipe through multiple screens and opening menus with 3D Touch. All these issues have been solved in watchOS 4. Apple has allowed third party applications to run directly on Apple Watch. But, in watchOS 4, it combines both app code and interface elements together into one single process that loads at run-time.
2. Cellular Connectivity to Improve the User Experience
The Apple Watch can already run some independent apps and make payments through Apple Pay with no data connection. watchOS 4 can use Wi-Fi networks for connectivity when a paired iPhone is not in range. With watchOS 4, Apple is taking a step further by letting the Watch connect directly to nearby Bluetooth devices. For the first time, Apple Watch will support Core Bluetooth. This means it can now bypass the iPhone completely and communicate directly with particular Bluetooth-enabled devices. The latest Bluetooth features of the watch should allow users connect directly to more specialized health and exercise devices, such as EKG monitors, golf-swing monitors, smart surfboards, and tennis trackers. This is an important technical building block that makes Apple Watch even more useful.
3. GymKit for Fitness Enthusiasts
Another major highlight is support for a new technology platform called GymKit. It will let users wirelessly sync fitness data between their Apple Watches and cardio machines at gyms. Ultimately, watchOS 4 has the competence to collect workout data from gym instrument, it could also signify greater smartwatch independence for the next update. It is the first and foremost example of Apple utilizing the Near-field Communication (NFC) chip to interact with objects in the physical world. Apple is already opening up NFC chip access on the iPhone in iOS 11, so it is fair enough to think the watch will follow.
4. Upgraded Navigation to Add More User Friendliness
Apple is also planning some adjustments to improve the navigation issues those were observed in past watchOS. In watchOS 4, users can sort the dock by recently opened and there will be a new list-style way to sort applications rather than the honeycomb grid. A horizontal page layout is a new addition and users should thank Apple for it. This horizontal page layout can launch on any page as Apple is also improving their own apps for developers to follow. For instance, Apple’s Workout app will allow users to start new exercises from within existing ones. By default, those exercises will use a goal the user has set and only require a couple of steps. It is the best example of creating a responsive user experience, where it is not only about updating the data in your UI but also about thinking of what the user might expect to do next in your app based on what you already know.
5. Siri is Drawing Everyone’s Attention
Siri will now display calendar events and important information to its watch face in watchOS 4. Possibly the upcoming version of the watch will enable the most awaited arrival of the traditional Siri. Apple affirms that the watchOS 4 will have the smartest watch face ever with Siri’s intelligence that proactively displays the information users want right when they need it. Users can now ask Siri to send money to friends easily, instantly, and securely with updated Apple Pay. Users can also request and receive money right in Messages on their watch.
6. Apps are Getting Smarter
Apple is allowing developers to do a lot more with their apps. For instance, background privileges will be prolonged for audio recording, enabling apps to catch the sound while the watch screen is off. Also, the open state time for application has been extended from two minutes to eight minutes, and then close once a task is completed. For example, if a user is out shopping, their shopping list will pop up when they raise their arm. This shows that Apple is focusing on minimizing the efforts a user has to put into navigating through the app.
Which is your favorite watchOS 4 feature? Have you made any new discovery? If you have features that we have overlooked, feel free to contact us and let us know. Panacea is a leading mobile app development company delivering it’s 100% results for the businesses who are looking for the massive success in today’s competitive market.
Every business needs to have a website to provide information to its customers. It is becoming increasingly evident that businesses now need to make receiving this information a convenient experience for their customers. If your business is interested in growing, increasing profits and building brand advocates, then it definitely needs an app.
Apps Grow Your Business
The most common mobile strategy question is often asked, “does my brand really need an app to succeed today?” The safest answer is always “It depends” But that is not how we approach things. So let’s instead investigate why your business will benefit from an app. And we will start that discussion with a similar question- “does your brand really need a website?”
This was the case with websites or any kind of web presence about a decade ago. Even an eCommerce development platform with shopping carts was good to have options. When it comes to web presence in the year 2017, still the question of whether it’s important for your business is somewhat amusing. Today, it is nearly impossible for a brand to survive without a website. So, at a time when the Internet was not considered to be significant, brands that adopted digital behavior benefited the most when their users started going online.
About 5-6 years ago, a necessity of app would have been dependent on many factors. But, today the most common answer that the marketers have for large and small businesses is if you don’t want to fall behind the competition, get one. In the last few years, mobile apps have outgrown the ‘nice to have’ phase and play a very important role in optimizing user experience. They are brand driven, signify interactive experiences and have been optimized for various platform rigorously used by the users currently such as smartphones, tablets, or even the novel wearable devices. So, most businesses have come to a realization that it needs a mobile app. According to experts, annual investment in apps in 2016 was around $6 million and every study was showing that users were spending more time on their apps than ever before.
The Choice is All Your!
Though apps are a different and a more exciting medium to communicate with the consumers, it does not necessarily mean that every brand needs to develop one. If your customer doesn’t require an app, your business doesn’t need it either. Unless the app you develop is going to add that extra value, drive a utility that is really unique and is extremely useful it doesn’t make sense to invest any time, resources or energy on mobile app development. Here are the key reasons to keep in mind when considering mobile app development for your brand or business:
Providing a Superior User Experience Unmatched by Other Strategy Models
For every business, either online or offline, creating a great customer experience is essential to building a solid consumer base. In this competitive world, this is what brands really strive for. So if a mobile app strategy model can help you achieve this then this alone can be a significant reason to develop a mobile app for your brand.
For example, Uber managed to capture almost 50% of the taxi and transportation industry and their app is the backbone of their success. Thus, apps can be very powerful and help in tapping the innovation zone. If your brand app can provide a unique experience completely different from what your website does, then it can win over your customers and improve brand loyalty by a large degree.
Gaining Key Insights into Mobile Behavior
The mobile app revolution has ensured that most of the consumers today use mobile apps. This also means, that in order to capture and understand this user base you need to develop an app. Consumers interact very differently with brands via an app, it is at a more personal level. So in order to gain a deeper insight into mobile app behavior, your personal app can showcase how your user engages with you. Having an app can give you an opportunity to use app analytics, which can provide an understanding of your target actions of users. This will enable you to create a more powerful and personalized mobile experience.
Adding More Relevance to the Interaction and Engagement Process
The demands and expectations of the user are increasing every day. By developing an app you can create a more personalized user experience, which can make it more relevant and exciting for your target audience. This is not completely possible even when you have a responsive website. An app can give you a deeper insight into the demographics and the behavior. This can enable you to build custom experiences catering to the different segments formed through the insights.
If you have come to a conclusion that incorporating the development of an app as a part of your business strategy can be really beneficial for your brand, then go for it. However, in order to make it a success, you need to provide a useful and a unique service, which differentiates it from not only the other apps in the market but also from your website.
To keep up with your customers and your competition, your business really does need an app. Your customers are looking for a brand experience that makes their life easier, don’t be the last to give it to them. Panacea Infotech is one the leading mobile app development companies that can help you to get an enterprise app to build your business. We have a team of expert developers and digital marketers who will help you to increase your profits, inspire brand advocates, and keep you ahead of your competition.
You have strategized, planned, designed, developed, tested, and now it is finally time to launch your shiny new application. However, as anybody who is ever promoted an application can confirm, it can be incredibly exciting and equally challenging as well. Almost around 20% applications fail as they don’t even see or searched by the users. It does not mean that those failed applications are bad but due to failing into a pit they just could not pull themselves out. You worked hard building your application, but that is only half the battle. Getting people to utilize it is the other half. You owe it to yourself to be just as committed to getting people to use it as you were building it.
What are the Different Pre Launch App Marketing Pitfalls?
Failing to achieve critical mass quickly during a launch can be extremely deter-mental to a new mobile app development companies. As there are thousands of applications launched in market everyday, you can analyze and learn from the mistakes done by other publishers. One the crucial elements in the successful application launching is marketing campaign. There are three scenarios where certain things need to be considered- before, after, and during the application launch.
Not Picking a Right Platform: In an ideal world, with numerous resources, you would launch on both iOS and Android at the same time with a fully featured native app. In reality, you will need to consider which platform to launch on first, and each has their own set of advantages and disadvantages. Android is currently the market leader in terms of adoption and retention, but iOS apps are more profitable. Hence if your monetization strategy is dependent on in-app purchases or paid-for apps, then iOS might be your best bet. Moreover, you can also choose multiple platforms for application but it will extend your development time, cost, and will delay entry in market. Therefore it is important to think about timeline and priorities before selecting platform(s).
Avoiding Beta Testing: If you want really honest and accurate opinions about your application, then beta testing will help you out. Finding a right group of end users is important to test your final application. You can do public beta launch which is open to everyone to grab more impression. Or you can do a private beta launch where only invited users can use and test your application. Nevertheless, reaching up your beta users can sometimes be difficult so you can use a tool like TestFlight to streamline the process. Beyond beta-testing you can also perform load, security, network, stress,etc. testing on application.
Fail to Determine What is Working and What is Not: The primary goal is here to check how users are actually interacting with your application. Based on analysis, you will be come across to which features users are responding most and what functionality still needs improvement? Mobile app development firms also want to keep close eye on performance of application as it is being used during the launch. A new user who stumble upon a bottleneck might never return to your app. So it is mandatory to check application continuously for errors, bugs, and network latency.
Not Putting up Time for App Store Optimization (ASO): Well, ASO do not require any special budget and you should not ignore it for the sake of your application’s success. However, frequently optimizing keywords and using strong insights to measure your results not only helps you calibrate your expectations but can also help you respond to changes in ranking in a timely, proactive manner. With organic traffic making up as much as half of your app store traffic why would you want to jeopardize not optimizing this channel?
Poor Content Marketing: Also, a great way to build your app’s market is to get people talking about it. Identify communities and websites that your target users are following closely. Use the opportunity to launch sneak peeks of your app, videos of its features and information that will create a sense of curiosity in them.
Ignoring Analysis of Reviews and Ratings: Positive and negative reviews both are good for application. Positive reviews mean users are liking and appreciating your application. On the other hand, unhappy and complaining users posts negative reviews. But these negative reviews are extremely important as you come to know what are the problems users facing while using your application. Some users also provide suggestion like what new features can be added to existing application.
Bad Customer Support: Your app could have thousands users but in a competitive market, every user must be dealt with care. A good customer care service is a powerful tool for any marketer. If you don’t pay attention to your users, it will badly harm your business. Even though this feature is now available to all developers, not everyone is using it to provide timely support to customers. Here’s a good example of a developer replying to a customer query on the same day while also providing their support email to solve issues privately.
Avoiding common app launch mistakes can help you be more prepared when it’s time to get your application out there, build awareness, and leverage momentum to drive downloads. Do you need help developing and launching your mobile application? Panacea Infotech is a leading mobile app development company having powerful twelve years of experience in industry. You can become a part of our IT consulting services to achieve your business objectives.
Today, mobile application development has revolutionized the market as different businesses are opting for this service to acquire a maximum number of benefits. Across the world, you can find different industries that are looking to boost their brand name and profit easily. With the increase in a number of robust applications, there are many organizations and businesses that are trying to up the originality proportion. With lots of mobile app development companies businesses can get services related to hand-held devices such as smartphones, tablets, iPad, etc. and digital assistants. Mobile developers are suing various mobile development technologies such as JAVA ME, QT Framework, BlackBerry, Symbian and more to develop highly interactive mobile apps. No matter whether you are running a small, medium or big sized enterprise, you need to promote your business so that visitors easily get information about you, your brand and your company. You also need to remember that without advertising, it is not easily possible for you to survive in the market, so you can also stay connected with your customers and give them complete information.
Industries are Gaining Benefits Using Mobile Apps
From social media apps such as Twitter, Facebook to the job search app including LinkedIn, a variety of benefits are gained by different industries using mobile applications. Businesses are connecting to their global audience with a vision to promote their product and services through the mobile application.
Education has become easy and affordable in present time. This all has become possible because of mobile technology. This is the age of e-learning and mobile applications enhance the interest of students in learning and understanding subjects easily and quickly. Nowadays we can see digital classrooms and mobile apps are helping students right from pre-school to graduate level. The standard and quality of education surely have improved due to the availability of smartphones and high-speed Internet and WiFi. Also, students can leverage the social media network as an education platform. For instance, YouTube is a platform where various education channels are available to stay up-to-date with knowledge.
We all know that IT industry needs to show their work to their customers, which is only possible through a unique mobile application. Using mobile apps, they can show their customers their unique technologies and previous work that has been done by their team. No matter whether you are looking to serve your customers and want to provide them new ideas, a feature-rich mobile application helps you to deliver best services.
Games and Entertainment
With approximately 17 billion of revenue globally, gaming and entertainment are the top most category of mobile applications. As the expert, the revenue figure will grow over 40 billion in next couple of years. From the famous cartoon characters to the famous superhero, games have attracted a huge audience base and created dominance over many other industries. The recent trends such as Augmented Reality, Virtual Reality, and Artificial Intelligence have provided a completely new face of gaming experiences. Users will find a variety of categories such as puzzle, sports, adventure, action, and more.
We already have a great example of Uber that shows the success of mobile apps in the transportation industry. Improved customer service, workforce management, easy payment method this is the major advantage of using mobile apps in the transportation business. After the success of Uber, mobile app development organizations step ahead and developed applications for different transportation facilities such as intercity bus services, subways, train, etc. With the help of application, users can instantly access the information regarding with different transport mediums at their fingertip.
What if there is no need to go and book doctor’s appointment by actually visiting the clinic? Yes, this has become possible due to the revolution of mobile apps. In recent times, mobile apps have created a boom in the healthcare industry as there are various hospitals that are signing up for the mobile apps because it gives them the opportunity to be connected with patients. Using mobile apps, patients can also stay connected with their doctors, hospitals in case of any emergency. They can contact to any doctor by getting their information through healthcare applications.
Banking and Finance
Mobile apps meet all the intentions of finance and banking sector. They offer peerless benefits to their customers. Comprising high-end security, banking apps become a most appropriate mechanism for the industry to entice the customers. It helps the banking and ecommerce development sector to intensify customer engagement, make available better services and stay connected to inform them about new schemes, offers, and financial products. With various easy to use functions and features, this can make banking app boon for its users. Thus, an efficient mobile app helps in attracting more customers.
We all know that there are plenty of brands worldwide and regularly they are launching a new collection of clothes, shoes, accessories, handbags and more. Lots of brands started providing their customers with a mobile fashion application through which they can get up-to-date information about a clothing line that is fashion. It can also help brands to send latest tips to their regular customers and can boost their sales.
These are the few examples but in reality, many businesses are operating most of their major services and operations through the mobile applications. Definitely, all types of businesses can leverage the mobile application based on their requirements. If you are still missing the mobile application for your business, you can seek the help of Panacea Infotech, a leading mobile app development company.
Do you know that sales of smartphones and tablets are three times higher than for laptops and Pcs? The future world will be the mobile, and every software product is focusing on securing a place under the sun should have a mobile application. Every day dozens of new aspirants decide to develop their application. Well, it is not surprising that so many screws up due to lack of experience. One the biggest mistakes they commit is that they believe coding the application is everything. Or they heavily rely only on mobile app development company and a team of developers. Of course, app development companies do their job as per they receive the requirement from their clients. But, depending completely on developers or company is not everything. You need to be more open and tactical in this case.
Have you ever downloaded an app, only to be amazed at how to use it and what it is supposed to do? Sometimes, you quickly delete the app and never return to it again. With close to a million apps in App Store and Google Play Store, most applications never get to the limelight because they have some major issues. What many people outside the software industry don’t know is the importance of thorough development planning and strategies, which is responsible for avoiding many problems.
Therefore, whether you are launching a new app, undergoing a relaunch, or updating it, the deployment can either save or cost you a lot of money and time. Nevertheless, you need to be ready to adjust consequently and remain flexible as your plan change along the way. Whether you have a large or small business, if you want to maximize user retention, drive daily usage, and reduce abandonment rates launch, here are worthy tips that will help your team for the successful launch of the application.
Remember, Mobile App Development Begins with Market Research
Blindly launching your mobile app will waste your a lot of time as well as money. If you do not know the market and your users beforehand, you are probably on the wrong track of application development. Conducting the market survey is the first step of your mobile app development. You might have creative application idea but does it have demand in the market? Knowing what your audience wants will help you to better understand their pain points. It is also important to reveal the underlying reasons why people are facing problems with available applications by examining their behavior and attitudes. Following questions might help you to understand your application’s objectives-
You can find answers to these questions by interacting with users personally. The data gathered during market research will definitely help to take all important decisions properly while launching and marketing the app.
Problem or Solution Statement and Business Strategy
Every business has problems and every problem has a solution. Finding solutions to the problems is the key to the success of business in the market. While building application strategy, the important question you need to ask yourself is “what is the objective of the app?” Your app should either solve main problems business/users facing or bring something that potential market has never seen before. If there is a need, there is a strong foundation of the application to be successful. You could use online information and survey to gather the information regarding with target segment and existing solutions. There are over 5 million apps in the application market. If your app is going to be successful, you need to offer something unique and valuable so that users are enticed to download your app. After you have to figure out who it is that you’re targeting, you need to determine what makes your app different than your competitors. This method is called Unique Value Proposition which tells why your app is valuable to your users and why they should buy-in.
Define Success Scale
Setting up goals around active install rates, a total number of feedbacks and reviews, and average rating score will help to know whether your application is succeeding or not. Many companies leave business finalization for later stages. But it is not recommended. Before launch you need to decide whether your application would be free or paid, will it include the in-app purchase or not, etc. And set the success scale accordingly.
Prepare Application Launch and Marketing
There should be robust marketing plan to ensure that every action is made and executed properly in a timely manner. It generally details methods to get potential customers. Following to-do list will help you to make your app launch more successful.
Application’s Site: Your application needs to have its own home that is a website. For early users’ sign up you should design launch page of your application. Along with application store, website also help to brought a lot of traffic.
Promotion Video: If you have sufficient budget for application marketing, creating promotion video is one of the best things to do. You can promote different features and functionality that your app is going to provide. You can also add various screens of app and explain it in your own voice.
Social Media: Every social media post about your application create value for readers and also drives engagement. You can share the information about app in different groups and developer’s community.
What is Next?
After launching your application, you need to consider how you will measure the success of the launch by assessing what went well and what needs to improve. It is called post launch follow up. By using analytics, tracking user behavior, and listening to feedback, you can determine what extra features users want in your app. Mobile app launch is not a one time process. There is always room for improvement, therefore mobile app development companies need reassessment as the market demands change.