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24 May

Simple Tips to Create a Robust Mobile App Content Strategy

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Are you planning to develop a mobile app that helps you achieve your business goals? The successful mobile apps have the ability to attract and engage users that enable them to establish a long lasting relationship. They have something useful and valuable for their target audience that helps them turn visitors into loyal users. If you want to make your app successful and reap all the benefits of mobile app development, you need to build a mobile app that features an impeccable usability.

 
Mobile App Development Companies
 

If your mobile app doesn’t have anything helpful for the users and has weak usability, certainly it creates a negative perception about your brand. You can avoid this by focusing on creating mobile app design that revolves around the demographics of your target users and creates experience tailored to their needs.

 

When it comes to mobile app design, content plays a key role. As people have started consuming a huge amount of digital content from mobile than desktop, it has become vital to understand how to capture users’ attention on mobile. Here, the term content comprises various elements such as visuals, aids, language etc. You must organize your content in a way that helps you engage your mobile app users and inspire them to take necessary action. In this regards, you must have a right mobile app content strategy in place.

 

Let’s check out some useful tips to build a robust mobile app content strategy.

 
1. Clarify your UI elements

When users consume content from mobile devices, many a time they find it difficult to comprehend it due to the availability of less information.

 

Using color contrast, you can help your target audience to view and consume content effortlessly. Visibility is an important element in mobile app development. With a good visibility, you make it easier for your users to understand your content and find what they want with a great ease. Ultimately, it resulted in better usability.

 
2. Keep your text clear and concise

Presenting information on a small screen is one of the key challenges in mobile app design. To overcome this challenge, many mobile app developers use short text that fit perfectly to the screen size. To get the better result, you must customize your content for the mobile app instead copying it from the web and make it short. Including a huge amount of information in your mobile app certainly hurt its user experience.

 

Apart from tailoring your text for mobile, ensure that it must be legible. 11 pts is considered as an ideal text size for mobile content. Also, make sure to keep the proper spacing between the words and lines, so your users can consume your content from any comfortable distance.

 
3. Remove unnecessary elements

The mobile internet or app users usually have short attention span. Due to this, make sure to avoid including unnecessary information in your mobile app content. Remove all the clutters and pay attention to adding content that really matters. Any worthless or filler information mislead users from their prime purpose and restrict them to take your desired action that ends up with lower conversion rate. Remember, every added element whether it is image, text, icon or button enhance the complexity. Therefore, define the important elements and incorporate them into your app.

 
4. Develop a plan

Before jump into the actual mobile app development, build a content plan tailored to the requirements of your target audience. If you have hired a professional mobile app development company, ask them to create that content plan based on your specific needs and wants. Knowing your content pieces and call-to-actions enable your team to figure out a solution to process complex data.

 
5. Determine limitations

Knowing your limitations help you avoid obstacles in the later part of your app development. When your write a content for your app, it is vital to specify the limitation for each element of your content. It helps the writer to write the content within specific words and character length. Set rules for user generated content and give instructions to guide users when they input the data.

 
6. Use targeted and relevant content

It is important to stay relevant with the current app market to ensure the success of your app. Therefore, your content must be relevant and targeted. You must know your target users and their needs to create an app that addresses those needs instantly. Focus on creative evergreen content that enables your app to deliver value for a long time.

 
Conclusion

Content is a crucial aspect of user experience. If you want to offer a good user experience, you need to have good content. Giving priority to your content, you will be able to build a solid foundation for your mobile app. Considering the above-mentioned tips you can create a robust content strategy. Implement that strategy and reap great rewards from mobile app development.

 

If you have any query regarding mobile app development or planning to build an app for your business, feel free to get in touch with our experts for free consultation.

 

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16 May

Common Web Design Mistakes that Harm the Usability Of Your Website

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A website has become a must-have entity for every business to survive and thrive in today’s digital world. An attractive web design with user-friendly navigation’s not only catch visitors’ attention but also help you make first good impression necessary to drive customer engagement. If there is any flaw in your web design, it certainly hampers your site’s usability which can make an adverse impact on the bottom line of your business.

 

When it comes to delivering quality user-experience, usability plays a key role. If your visitors come to your site and they don’t find what they want easily, they instantly leave your site and your conversion rate will go down. Less conversion means less revenue.

 

Web design & development company

 

If you want to make your website work for you, first you must consider avoiding some common website design mistakes. Website design & development companies and other businesses who use website are always in the endeavor of finding and fixing those mistakes. As an experienced IT company, we have designed a plethora of websites over the years. Based on our experience and finding, here we are sharing some common but easy to avoid web design mistakes with you.

 

Lousy Content Structure

Most of the internet users visit many sites to collect information or learn something. But what happen when they don’t find what they want? The bounce rate of your site certainly increases.

 

Categories with confusing or broad names is one of the most common mistakes web design that pushes users to go through each category to reach their destination. The site structure which doesn’t follow a standard pattern or which is illogical create hassles for visitors. The sites that do not have advanced search option offer poor user experience. When your web design & development partner work on your site, it is important to conduct usability test to make sure your audience will able to find what they want instantly and effortlessly.

 

Slow Website Loading Speed

Today’s internet users are impatient. They want instant gratification. Slow website speed gives them a headache. If you want to keep your visitors happy and stick to your site, your site load speed must be 3 second or less than that. Furthermore, when visitors jump on different pages of your website, they expect the same level of speed. The longer it will take to load the pages, the higher possibility that users may abandon your site.

 

Wordy and Clutter Landing Pages

Most of the website visitors have a tendency to skim your web pages and not read them thoroughly. You must keep this fact in mind during web design process of your site. Using a huge amount of text on your web pages, crashing colors, confusing navigations, and lots of graphics, you create difficult for users to scan your website instantly. Properly designed web page with headlines, while spaces, relevant images, and sub-headings are paramount for enhanced usability and better user experience. Small paragraphs with bulleted lists showing what exactly users want which ultimately drive more engagement.

 

Unclear or Hidden Links

In the endeavor of creating something interesting or visually appealing, many web designers embed links in web design elements or use hidden links. Though it looks good, it sometimes difficult for visitors to see. It may happen with your navigation or CTA (call-to-action) links which are the vital elements of your website. To avoid this, make sure to show your CTAs and navigation’s in a clear manner, so the visitors will not waste their time in guessing.

 

Lack of SEO

If you want to rank higher and get your expected result from your website, you can not skip SEO from your web design. In fact, web design and SEO goes hand in hand during web development process. In this regards, you can take help from your SEO experts to make your web design work for you.

 

Inadequate Search Results

If you are running an eCommerce or retail website, then your site must be featuring a huge amount of content. In such case, you should have a search feature that delivers strong results. It must be fine tuned with search habits of your customers. Also, you should optimize your content and tag it properly with the search engine on your site. Therefore, your visitors will find what they need quickly and easily.

 

Conclusion

A good website offers a high level of usability to your target audience. Avoiding the above-mentioned common web design mistakes, you can surely end up improving your conversion rate. If you see some of these issues on your site, ensure to fix them quickly. If you need any assistance or thinking about re-design your site, please feel free to contact our web design & development experts to get the free consultation.

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10 May

Choose Magento 2 For eCommerce Development in 2017

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Magento has emerged as an ideal eCommerce development solution for online merchants to establish powerful online stores. It not only provide you with the complete control over your eCommerce website but also provide you with the flexibility to customize your store the way you want. It is a perfect solution to build a full-fledged shopping cart to address your large scale eCommerce needs. In this regards, there is no competition to Magento and with its new version, it has become invincible in the eCommerce world.

 

Magento eCommerce development company

 

Magento 2 offers several advanced features and functionality develop eCommerce store that stay ahead of the curve. It would be not wrong to call it an eCommerce powerhouse due to its amazing capabilities. Let’s check out what makes it the most sought framework for eCommerce development in 2017.

 

Advanced Search

Customers in today’s digital era are impatient. They want instant gratification. With Magento 2, you can provide your audience with advanced search feature where they can find what they want using various types of search options such as faceted search and filtered search.

 

Personalization

eCommerce development is all about creating personalized user experience. It is what helping merchants attract more visitors and turn them into buyers. Magento 2 provides you with the features to track shoppers’ behavior, preferences and browsing history. On the basis of this data, it becomes easy for online sellers to offer personalized services, products and offers.

 

Improved Optimization Capability

Magento 2 comes with more optimization capabilities than Magneto 2 which can help you optimize your store for search engines as well as users effectively. Leveraging its potential, you can optimize SEO as well as SMO specifications with a modular approach.

 

Responsive Design

According to the Google, a large number of eCommerce shoppers visit different eCommerce sites through their mobile devices. Considering this fact, Google has already declared that it would give preference to mobile-friendly sites while showing search results. Magento 2 provides developers with the opportunity to build responsive websites that offer seamless user experience across all the devices.

 

Speed and Security

Speed and security have become the key parameter for earning customers trust. Magento 2 promises 20% more speed than the previous Magento version. Also, it comes advanced security features that make it perfect fit for developing highly secure eCommerce stores.

 

Instant Development

Magento 2 eliminates the complexity in the development process with its “view in module” concept which significantly reduces the development time. Developers can leverage this advanced concept to begin their start immediately.

 

Compatibility and easy integration

As an open source, PHP-based framework, Magento 2 shows great compatibility with latest PHP frameworks and versions. Also, it performs seamlessly with top databases such as Oracle, Hadoop, and MySQL.

 

Advanced databases make integration challenging for eCommerce developers. Magento 2 take the complexity out of integration process and provide developers with the easiest way to integrate third-party tools, services, and data.

 

Usability and internationalization

Magento 2 makes eCommerce development easier and faster as well as empower back-end users with powerful tools to manage sales, orders, reporting and inventory with a great ease.

 

With Magento 2, you get an opportunity to go beyond boundaries and develop an online store that supports various languages and currencies.

 

Conclusion

In today’s competitive digital world, online stores require a bunch of features and functionality to stand tall and blow away the competition. Magento 2 enable online sellers to meet the expectations of new generation customers with its incredible features.

 

If you are planning to develop an eCommerce store to take your business to the next level and accelerate its growth, then Magento 2 can help you accomplish your goal. However, for the best output, you need a team of certified Magento developers who are expert in exploiting Magento 2 to help you make your Magento eCommerce development a great success.

 

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26 Apr

Top 10 Tips: App Store Optimization Checklist 2017

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Having a great idea? Want to transform it into a powerful mobile app to boost your business? Well, you can easily develop a mobile app by hiring a reliable mobile app development company, but if you want to make your app successful, you need to go for app store optimization.

 
App Store Optimization
 

What is app store optimization?

Mobile apps are providing companies with oodles of benefits including more customers, greater reach, competitive edge, and revenue. It is no more secrete that the eCommerce giants such as Amazon and eBay receive more orders from mobile apps than a website. But merely developing a mobile app is not enough to reap all the benefits of mobile app development. If you want your app outsmart your competitors and add value to your business, you must embrace App Store Optimization (ASO).

 

ASO is a technique of optimizing your mobile app to make it found easily by your target audience in app store search result. It is an excellent process that enables you to introduce your app to the marketplace effectively. If you do it rightly, you can drastically improve the visibility of your mobile app in major marketplaces which in turn help you drive more traffic to your app and achieve more downloads.

 

1. Know your target customers and competitors
The first step towards optimizing your mobile app for app store is to understand your customers and competitors. If you want to succeed, you must understand why your audience chooses your app over your competition. What search terms your customers are using to find your app in the app store? Apart from understanding the thought process of your target customers, you must know unique selling points of your competitors. What makes their apps exclusive in the market? What features attract most of your audience?

 

2. Give your app a right name
Name has the power to convey everything about your app. Be creative while choosing the name for your app so it can catch the attention of your audience and tell them what your app is about. Make sure to add a keyword in your app title. It helps you improve the position of your app in the search result and outrank your competitors.

 

Optimization Tips –

 

  • Keep your app name short and sweet.
  • Extend your title with keywords preceded by a semicolon or dash.

 

Examples-

 

  • Amazon App: shop, scan, compare, and read reviews
  • eBay: Buy, Sell, Save! Electronics, Fashion & More

 

3. Conduct a thorough keyword research
If you want to succeed in the app marketing, you need to know the keywords which are most relevant to your app. Make sure to invest enough time in searching keywords that target the customers you are looking for. Remember, this is the most important step in app store optimization.

 
Keywords determine the success of your app. Conduct a proper keyword research and list out the top keywords you want to rank for.
 

Optimization Tips:

 

  • Select keywords with low competition and reasonable traffic.
  • Once get momentum, start with keywords having high traffic and competition.
  • Use long tail keywords to beat your competitors.

 

4. Create a compelling app description
Until you achieve a reasonable number of downloads for your app, your mobile app development will not produce your expected results. A compelling copy of app description plays a crucial role in encouraging the audience to download your app. The first two or three lines of your app description must convey the unique values about your app, so your audience comprehends them even from description preview. Include a complete feature list for your new visitors. Wisely use adjectives and Call-to-Action phases to inspire visitors to click on the download link.

 

Optimization tips –

 

  • Keep your app description text short.
  • Tell your users what make your app unique and how it simplifies their lives.
  • Add a powerful CTA text to encourage installs.
  • User prime keywords in your description text.

 

5. Stand tall with a unique icon.
It is said that “ the first impression is the last impression”. Your app icon is what your audience see first. Therefore, make sure to create an icon that looks beautiful and impressive. If you want to yield better result from your app marketing endeavor, you must spend the time of this crucial aspect of app store optimization.

 

Optimization tips:

 

  • If you are app represent your brand, then use your logo.
  • If your app is functional, then using the object is a feasible idea to define your app.
    Try A/B testing to choose the best icon.

 

6. Add Screenshots and Videos
Adding screenshots and videos can make your app offering more effective. With compelling screenshots and videos, you can easily impress your users by delivering better user experience and boost conversions.

 

Optimization Tips:

 

  • Make sure each screenshot speaks about a single characteristic of your app.
  • Include a precise caption text on a clean background.
  • Convey your best message in first two or three screenshots.
  • Avoid Welcome screen, registration, login or purchase forms etc.
  • Use vertical screenshots as users can see more screenshots in a narrow screen.

 

7. Rating and Reviews
Naturally given reviews and rating to your app help boost your app ranking. These social factors are given a significant amount of weight-age by app store algorithm, thus helping in improving your app’s position in search results.

 

When your users look at your app, they ensure to check reviews and rating before make their decision to install your app. 4-star or above rating along with positive reviews indicate the usefulness of your app and it’s quality, therefore encourage more downloads.

 

Optimization Tips –

 

  • Encourage your satisfied users to give ratings and leave positive reviews.
  • Push only positive reviews to the app store.

 

8. App Localization
If your app is for larger audience base or universal, then by localizing it, you can get closer to your audience and enhance the success prospects of your app.
 

Most of the non-English app users prefer to use app that help them shop in their native languages. With app localization, you can provide your audience an opportunity to use your app in their own language. In this regards, start with localizing your app listing to see how your app perform in different regions in the world.
 

Optimization tips.
Localize app listing – translate your app title, keywords, and description.
 

9. Create a web page and promote your app on social media
This is one of the key app marketing strategies to drive more traffic and leads. Creating page for your mobile app help you direct more traffic to your app. You can optimize this page to rank higher on major search engines.
Social media platforms such as Facebook, Twitter, G+, and Pinterest have become prominent places for marketing. You can utilize their potential to reach more customers and take them to your app. Creating a web page and promoting your app via social media, you can create the online presence around your app that certainly help you increase brand awareness and traffic.
 

10. Perform frequent app updates
Users like the apps which are updated frequently and stay relevant with the time. Updating your app based on customers’ feedback enable you to address the concern that your customers brought into the light. Frequent updates help you improve your app continuously which result in more downloads.
 

Though releasing update is not enough to derive your desired results, encouraging existing users to download the updates is also important.
 

Optimization tips –
With every new release update the “What’s New” section in your app store.
Attract customers within your app with push notifications and other elements.
 

Conclusion
App store optimization is a never ending process. By considering the above-mentioned tips, you will certainly embark on your way to amplify your app store optimization strategy and make more out of mobile app development.
 

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22 Apr

Empower Your Mobile App Development with Rolling Wave Planning

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Have you decided to build a mobile app for your business? The decision you have taken is certainly admirable as mobile apps have become backbones for many businesses across the world. They offer the convenience of access on-demand to products and services, thus their consumer-base is increasing rapidly. Considering this current scenario, mobile app development can surely help you add extra value to your business and drive more sales.

 
Mobile App Development Company
 

When it comes to developing and launching a successful mobile app, product development planning plays a key role. Rolling wave planning works as a wonder in this regards. Let’s discover exactly what it is and why it is important in mobile app development.

 

What is Rolling Wave Planning?

It is a process of planning a project in waves (steps). It enables you to plan your project as it unfolds. Here you need to plan iteratively similar to techniques used in SCRUM and other agile product development methodologies.

 

Rolling wave planning helps you reach the position where you can make informed and actionable product decisions based on the knowledge you gain as your product evolves. It is used to do detail planning for near-term activities and high-level planning for activities which need to be performed in far away future. As the project move forward, the requirements become more clear, so you can make a more detailed planning.

 

Let’s check out the importance of rolling wave planning in mobile app development.

 

Helping in making better product decisions

As you kick start your project, you can devise the right way where your project needs to be directed with the help of rolling wave planning. It helps you acquire essential knowledge to analyze, understand and act in the right direction.

 

Rather having the requirements document, you get the concrete version of your product that enables you to take decisions near to the precision. As you come to know the appearance and functionality of your mobile app through a demonstrable version, it put you in the position to make a better product decision.

 

Reduce Downtime

Downtime comprises elements which are considered as waste in product development. These elements including waiting, not using resources, overproduction etc. Rolling wave planning helps you get rid of this wasting and minimize downtime.

 

While you are delaying product decisions, you don’t develop unnecessary features and functionality until you reach the position where you can make the better decisions. As you understand what it necessary to acquire better result, you are able to minimize downtime.

 

Minimize Risk

Time-sensitive detailed upfront planning put you in front of the product that changes with its development. The assumption you make at the initial phase of the product development often disproved as you get access to the more information. You find features which are inappropriate, objectives that need to be shifted and things that need to be altered.

 

When such scenario occurs, your budget might feel the heat. You need to invest your time and resources to devise a detailed plan and rework on it that eventually make it challenging for your team to readjust with the changes. Rolling wave planning enables you to adjust your deliverable as your product evolves without making costly changes. You have a flexible team at your disposal during your entire mobile app development process.

 

You gain the competence to pivot

When you embrace rolling wave planning, you gain the ability to pivot when required. In case you need to adjust your criteria for a minimum viable product or minimal marketable features, you can easily accomplish this as you carry forward your development process without wasting resources and time on re-planning. You can see and evaluate every advancement while identifying required changes. If you want to pivot, you can make it occur in the next sprint by planning the steps. This helps you avoid expensive changes as well as time and resources in case you need to plan again from the beginning.

 

Like any other product development, rolling wave planning is the vital part of mobile app development. It provides you with many advantages such as flexibility, more efficiency, and less risk. Ultimately, you deliver the best product. You must incorporate it in your app development process and if your team is using agile methodologies then it must practice it.

 

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17 Apr

Making a Move to the New Mobile App Development Partner

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Are you unhappy with your existing digital partner? Looking for a new mobile app development company to successfully build and launch your on-going project? We have helped many of our clients to bring their innovative ideas into business boosting mobile apps. Leveraging our unmatched experience in mobile app development, we can help you achieve your mission without any hassle.

Mobile app development companies

In this article, you will discover how to shift to the new app development firm without putting your product on the risk.

 

Define what compel you to make this shift?

 

Here are some most common reasons that inspire business owners to switch to the another mobile app development firm.

 

1. The performance of the current vendor – If your current service provider fails to satisfy your unique requirements or enable to offer services as per your expectations, you most probably think about the transition.

 

2. Unable to scale with your business – Your existing vendor unable to scale with your requirements, thus you are not able to keep your business up with the market.

 

3. The vendor has changed his business model – In this scenario, you might not find the business model of your vendor a right fit for your business model.

 

4. You need onshore or offshore vendor – Both of this kind of vendors have their unique characteristics. Either you need a local vendor or offshore vendor.

 

5. You are looking for a better alternative – In case you have done a value assessment of your current vendor and you find that you can get the best alternative in your current budget.

 

No matter what is the reason, you look for the alternative because your current vendor no longer remains the right fit for your business.

 

So, how can you move successfully to your current mobile app development company to the new one?

 

The complexity of moving to the new app development firm depends on your relationship with your existing partner.

 

Let’s check out two different scenarios –

 

1. You have a good relationship with your current service provider.

In this scenario, the reason behind transition is transparent and known to you and the vendor. Here, you confront the fewer obstacles as you have the healthy relationship with your digital partner.

 

Here, your vendor knows why you are shifting to the another mobile app development firm, thus help you carry out a smooth transition by providing your new vendor with all the essential documentations and code.

 

2. Your relationship with the vendor is bad!

This is a challenging scenario. Here, you need to perform transition carefully. If your vendor might come to know about your intentions, it might harm your product development process. Make sure not to inform your vendor about your plans until you accomplish the process of transition.

 

Find out which of the above-mentioned scenario suits to you and accordingly take the further steps. Now, let’s see the actual process of transition.

 

FRD (Functional requirement document) and wireframe

When your new vendor starts working on your project, he begins with creating FRD and wireframe. If your bonding with your previous vendor is good, then he can bridge the gap by providing these documents to the new app development firm. If it will not happen, then your new vendor will take your help to understand your business and its requirements.

 

Code and automated test script

Your new vendor can go through each part of your app by performing automated testing. It also helps in understanding your code and add value to your project as well as facilitate instant expansion when you want to add new features to your app. At this stage, error fixation and issue related to the legacy system are taken into the consideration.

 

Development process

This is a crucial step in mobile app development in which your new vendor start setting up the development process and establishing the infrastructure to launch it. It helps to identify when your app is released.

 

This process can help you to address all the fundamental aspects of your project instantly, which in turn reduce risk involve in transition. Switching to the new mobile app development company can be a challenging stuff in case your current vendor is not ready to co-operate. But with proper planning, you can ease the transition process.

 

Panacea Infotech is a leading mobile app development firm having strong app development portfolio can help you make a successful transition. Whether you are thinking about switching or building a brand-new app, feel free to contact our experts for a healthy discussion.

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10 Apr

One Stop Beginner Guide – Mobile App Marketing & its killer Strategy

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So, you want to get unlocks the secrets of “how to do mobile app marketing & how to build killer strategy for getting more downloads?”. I think, these questions are teasing you everytime and might be you want to prove yourself as a good performer in your team.

 

Here, I am going to share fantastic mobile app marketing tips and its killer strategy which are recently using in different mobile app development companies. After reading this you will feel more confident. Let’s begin it.

 

Mobile App Development

 

Ranking an app in different app stores is a challenge for app marketers these days. Because millions of similar apps available across ios, windows phone, android and other app store. Due to this reason, marketing begins before app gets launch and after it’s launched. Both time marketers build their best strategies for organic and paid app marketing channels. So that, they can drive more business leads for their organizations. Before going into deeper lets cover the fundamental part of it.

 
What do you mean by Mobile App Marketing?

It is a complex process that takes lots of time and efforts of marketer for doing marketing. It aims to land more revenue and user engagement from the target audience who have already downloaded or want to buy something that you are providing to them.

 

After understanding the meaning of it. Now you need to learn when, where and how to start doing app marketing for your company? Every mobile app before it goes live in the app store, we have to define who are the target audience, where are they now and how they will find this app.

 
Want to understand in more simple way? Here it is-

 
Mobile App Development Companies
 

There are some steps that you need to follow before it gets launch-

 

1. Important & Relevant Keyword Research: In the app world, keywords play a vital role because it describes your app functionality and features. For instance, if we want to search any app like “Hill Climb Racing 2” then we can search it like “top racing game” or we can search like “ editor choice racing game”. So, enlist those keywords which can defines your app easily. There are different tools available which are recommended by Neil Patel for your App Store Optimization tool & its competitors AppCod.es. Both tools helps you to find which keyword is mostly used by your competitors. Also, you can get which keyword often searched within the app stores.

 

2. App Name: Every product has assigned with some specific name for defining their characteristics. So, you need to choose a unique name & memorable. But it also contains keywords in the name of the app. So that, it can come in the search result. Including the best competitive keywords in the app name will drives more searches, reviews and downloads.

 

3. Eye catchy Icon: I think everyone is first interact with an icon of the app before that he/she clicks on more details of the app. It means, your mobile app icon design matter. First and foremost, your icons reflect the purpose of your app. This is a key element of your app which drive more attention of app seekers.

 

4. List out Competitors: After completing the task of arranging and collecting your keywords. Now, you can start with research on Competitor keywords. First, start searching using your target keywords in the app store. Make a List of those top 4 or 5 competitors who are initially ranked in the search result. Specially, select only those who are closely related to your app without using any filter. Somehow they are ranking because their products and services are relevant to search query. After that, make a list of your competitors features sets and also what other keywords they are focusing to get ranked into search result?One more tip you can use it, If your competitors got 4.5 or closest star with thousand downloads then you have to go with them. It will help you more in planning better strategies.

 

5. Choose the Best Category: It’s an amazing thing that you can rank in the Top Charts, only if your category is relevant for Application. However, your app can face difficulties getting ranked high in the social category (against apps like Facebook, twitter, instagram, LinkedIn, Pinterest or other) than the lifestyle category (against app like Horoscope, cooking recipes). Popular category’s brand app are available more now and it’s tough to beat them, but if you did it, then you will definitely earn tons of downloads.

 

Most discussion points are about to understand both pros and cons of selecting any category. We have to think about the risk factor before launching it.

 

6. Upload Featured Images: Like everyone saying that an image can give more easily explanation better then your wordings. It is easy to grasp within the fraction of second of interaction. Whatever you want to deliver to your target user its will consume instantly. Make sure your screenshot is able to describe your most important app features along with functionality.

 

Now, you know more about the Mobile App Marketing. Let’s get learn more about how you are going to promote it after your app release.

 
There are list of tips & Tricks that you can do in effective-

 

1. Build Promo Site: Before your mobile app gets live you need to build a site for it. So, you can drive more attentions and engagement for your app. It will help you to increase post plan traffic for it. You can Refer Google Primer for building your promotional web page.

 

2. Email Marketing: If you have already collected enough emails id then start promoting to them who eagerly wants to know when will your app going to launch. Also, you can do in providing updates regarding recent new updates within the app. Your updates should contain the information related to version, features, errors removed, & upcoming features.

 

3. Content Creation & Promotions: Start writing interesting and engaging content that will drive potential users to your website. BufferApp can help you in sharing on different social media sites.

 

4. Press Release: According to Neil Patel, he said “ he said “ Press release is the best way to give boost your startup business and it will help you to reach more journalists.

 

5. List out App Review sites: Start submitting your mobile app information on different & popular app reviews site. You can use AppBrain , AppStoreApps, ZDNet, BusinessInsider and TechCrunch. Then can generate lots of buzz for your app if they approved your app details.

 

6. Register for Awards: Here a few sites available Kiip Build Fund or The Mobileys. If you got selected as a Winner then you will automatically attract promotors.

 

7. Create Featured Promotional Video: Create Amazing creative videos which can easily engage your target users while they are watching it. It should include start from who can use it, how to use it and how it is useful for your target user?.

 

8. Share Image On Pinterest: Share your top app featured images on pinboard and drive more followers, likes and shares. Here, you can share & promote your different types of informative images like infographics, visual content, blog promotion with their images.

 

9. Mouth to Mouth Promotion (Recommendation): If your mobile app got likes by your target audience in the social group then it will become a part of the discussion and recommendation. It is kind of indirect marketing of your app which will help you to get a promotion in your local region.

 

10. Create Social Group on Social Sites: By creating social group on the basis of common interest for your app’s niche. It will give you a chance to get live review & feedback from your target user. It gives you a chance to know where you need improvement in app functionality or also get unique ideas for further upgradations.

 

11. Optimize App Signature: It’s all about your app and why the user wants to make an action to download it. Optimize whenever it requires to update it.

 

12. Paid Campaign: You can get more downloads by promoting your app on social media sites like Facebook, Instagram, Twitter. But you have to focus on demographics part. Choose the best age group, locations, use proper CTA button (Install App), set duration of the campaign. Save your time and money by optimizing your paid campaign weekly basis.

 

13. Ask for Reviews & Ratting in Apps: Might be you observe it, If you have installed any app, then it will automatically show you a popup where they are asking for ratting us or encourage us like this type of statement.

 

14. Pre-launch Request Installation: If you are using paid campaign for building an awareness among potential user then you can tell them for making a pro-launching request. So they can notify you in the future for installation.

 
Conclusion:

You can build an app for starting your business but it’s harder to build and promote it. As increasing in the demand of mobile apps, difficult to market on different marketing channels. We need to understand first the requirement of mobile app as per the end users. After that, we have to find out the ways of marketing of it. Because it will drive more business opportunities for you. For making your app successful, you need to do market research, understand demand, fix the timeline of release date, and most important things LUCK to beat the competitors if they are available in the market.

 

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06 Apr

Amazing Benefits Of Magento Development for eCommerce Businesses

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The competition in the eCommerce world is getting wild. As a result, retailers and business owners are taking all efforts to find solutions that help them meet their customers’ needs properly and maintain their success. Magento development provides merchants with the opportunity to establish superior quality e-stores that run according to their needs and deliver unmatched user experience.

 

Magento Development Company

 

If you are planning to build a powerful eCommerce website or want to make your existing online store better, then Magento software is an ideal choice that can help you achieve your mission. Today’s developers are leveraging this solution to effective eCommerce sites that deliver a great result. In this article, we have outlined some key benefits of Magento that surely help you realize its value and inspire you to embrace it for your eCommerce development endeavour.
 

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31 Mar

Major Mobile App Budgeting Mistakes That You Must Avoid

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The growing number of mobile internet users has given rise to the demand of mobile app development. Business from small to large seem realized the value of letting customers get what they want on the go. This not only helps organizations establish a strong connect with the customers but also stay competitive in the market. The benefits of having a mobile app are enormous, but everyone not able to reap them completely due to some common budgeting mistakes. Let’s discover those mistakes here so you will ensure to avoid them when launching your business mobile app.

 
Mobile App Development Companies
 
Not planning budget for app marketing

While paying attention to the app development process, most of the business owners forget to focus on app marketing. This is why they fail to capture customers’ attention towards their app. App marketing is as important as building a well-polished app. Setting up the budget for app marketing help you aware people about usability and benefits of your app which in turn help you achieve more downloads and revenue.

 

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24 Mar

Top 6 Must-Haves for a Successful Mobile App

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The app revolution seems rapidly growing with no sign of ending soon. Businesses across the world have realized the value of mobile app development in terms of serving customers and gaining a competitive edge. A good mobile app interacts effectively with end-users and helps achieve business goals. But what makes it the best from the rest? If you are planning to develop a mobile app for your business then you need to know the aspects that help you produce a successful mobile app. Let’s check out them here.

 
 Mobile App Development Company
 
1. Define the Purpose

You must be clear with the purpose that your app is going to serve. You should know what exactly you want to achieve with your app before beginning the app development. Whether it is a portal for your end-users to shop on their smartphones or it is for providing extra information to your customers. Think about how your app will work and how it will benefit your audience. Until your app has a real purpose, it will not be getting downloaded by people. Why would anyone download your app, it if doesn’t add any value to their life? Ensure your end-users will get something when they download your app.

 

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