In today’s competitive application market, it is necessary to stand out and create a unique brand identity. It is known fact that application should get developed according to the expectation of users. Otherwise, it will face bad defeat in the market. It is great that mobile app development companies design apps furnished with amazing features. But what if those applications really bad at User Experience (UX)? Imagine a racing game with attractive graphics and animation but control placement is so bad that users are unable to perform different actions properly.
There are several ways that you can make application successful and rich user experience is one of them. Most of the companies overlook UI/UX requisite and solely concentrate on features and functions of an application. There are more than 3 million apps in application market and you can outshine all of them by achieving user experience standards in your app. Therefore here are common pitfalls that every app design company should avoid.
1. Over Stuffing Application with Features
It is great to have more features in an application if they are balanced well. But, on a serious note, over stuffing application with too many features makes it sluggish. The application becomes heavy and consumes huge memory. Summing up all, it lowers down the overall performance of an application. Moreover, while implementing excessive features, developers loose the balance between UI constraints and functionality. Therefore, you should concentrate on primary features first. You can add new features when you go for updates.
2. Poor UI Design Elements
User Interface (UI) deals with the position of components in the mobile application which influences the performance as well as UX. While designing, put yourself in the user’s shoes and afterwards decide about the design interface that will go for the application. A simple and attractive UI connects with users better as they can effortlessly navigate the features and information of the application. Keep in mind, app should operate on multiple devices with multiple sizes and not face any issue in compatibility. You must be aware of the latest trends in UI design and even use some as inspiration from the other apps to craft a unique product for your customers.
3. Ignoring Social Media Integration
If your mobile app doesn’t provide integration with social media, then you are living in a medieval era. Today, people are extremely fond of social media networking sites like Twitter, Facebook, Instagram, etc. But, how social media improves the user experience of an application? Many applications require registration to authenticate the identity of users and the process can be lengthy and requires user’s patience. Providing multiple log-in through social media sites wipe out the burden of registrations and remembering IDs and passwords separately. Social media also help in promotion and marketing application by allowing users to share applications with their friends and family.
4. Considering UX Only at the Beginning
UX is a progressing work. The users are an important subject of every app design company. Because to create a great user experience, you need to understand what they like and dislike? What kind of features are they expecting? And you do user requirement analysis and develop application accordingly and launched it. Great! But, a job is not over yet. You need to take regular feedback even after deploying an application. User reviews and feedback help to know what capability does your application lack? So you can modify it to make ever engaging application of users. Successful applications like Snapchat, Dropbox, and Instagram iterate analysis of UX to know more about what the expectation of users.
5. Taking too Much From the Competitors
It is OK to have some concepts from your competitors but not everything as nobody needs another clone in the market. In the pool of variety of applications, it becomes really challenging to come up with new ideas and developers deliberately put concepts of competitors in their application development. Instead, you can learn from them and combine your own ideas and innovation which will establish the competitive edge. You can look for problems in their applications and bring the solutions to your application functionality. If mobile app development company finds a sensible balance to provide user experience, then it will always stay one step ahead of their competitors.
6. Annoying Tutorials
No doubt, tutorials are necessary to guide a user with proper explanation, but most tutorials are a burden than a blessing. They are overwhelmed with information and it’s just like beating about the bush with the subject. If you are including a lot of tutorials to make the users understand the functionality then you ruin an impression that your UI is a big failure. Self-explanatory UIs are always good as they require less information on navigation within the app.
7. Lack of Action Feedback
It is mandatory to provide the confirmation to users once they finish a particular task. With the help of visual hints and messages, you can tell them about the different actions. For instance, the color of hyperlink text should be blue. So if you miss such common things, a user will never come to know how your application actually works. Displaying dialog boxes such as “Do you really want to delete this file?” asks confirmation before users perform any action.
Improving UX is not an overnight thing as it is an ongoing process which demands regular improvements. Building a strong communication and regular interaction among UI design and app development teams results in great user experience for the application. Panacea Infotech is leading mobile app development company and respects it’s UX design practices. To know more about us, you can visit our portfolio.