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  • Panacea
  • website design company
  • 5th August 2015

Why It Is Crucial to Optimize Your Website’s Loading Time and How to Speed it up?

Why It Is Crucial to Optimize Your Website’s Loading Time and How to Speed it up?

Speed-Up Your Website’s Loading Time

Most of the times, the first impression of any website often a last impression. Business owners and web designers should keep this fact in the mind when they build their websites. Due to the cut-throat competition, there is a no room for error. Therefore, it becomes vital for web designers and developers to look after every critical aspect of web designing, especially, when it comes to build websites for businesses.

Today, proper navigation and functionality of the website have become the prime aspect of any website designing. However, when it comes to making a long lasting impression and holding visitors on your site, website loading time matter a lot along with navigation and functionality.
We are in the era where visitors of websites need instant gratification. If your website takes too long time to load, certainly it is going to a make bad impression on the visitors, especially on the new visitors. If this is the situation, then an obvious question pop up in our mind that how would I speed-up my website load time? The article is all about the answer to this question and it takes you through the different techniques that help to improve the loading time of website.
Why your website’s loading timing is important?

Today, there is a buzz of 3G and 4G network. The internet speed has increased far more than before. Most of the internet users prefer to use fast internet connection. However, website loading time still remain an area of concern and needs to be taken into the consideration.
Also, in last few years there was a growth in number of users who access internet from their mobile devices. The trend seem to be continued in the near future and there will be a vast amount of mobile internet users than desktop internet users. Therefore, website loading time is going to be prime aspect for web designers and business owners to look after in order to hold website visitors.
It is observed that more than 50% of visitors abandon the website that doesn’t load faster or take more than 3 second to load. Among these visitors, more than 80% never get back to the website again. Furthermore, many of them share this bad experience with others.
These days, websites visitors have a low tolerance level when it comes to website’s loading time. Therefore, if your website is slow loading, then certainly you are going to lose your visitors. Also, there are chances that Google may penalize your website because it is a slow loading website.
How would I measure my website load time?

You can measure your website’s loading time easily by using some fantastic tools.
Use the above tools once to get your website right using the below techniques. Here are some crucial techniques that can help you speedup your website’s loading time.
1. Optimize images
When it comes to the image, things needs to be considered are src attribute, size and format. An oversize image takes longer time than small image to load, therefore, it is better to use small images. Use JPEG and PNG formats. If you use GIF format, then use it for animated images or simple or small graphics (Color palette of few or less than 3 colors or less than 10×10 pixel).
Once you finish with the format and size of your images, make sure your codes are right. Avoid src codes which are empty e.g. . In such a code, when there is nothing inside the quotation marks, it may result in unwanted traffic to your server.
2. Minimize HTTP requests
Most of the loading time of a web page is spent in downloading the page component such as scripts, images, flash and style-sheets etc. There is an HTTP request for each one of these elements. So the more component on the page, the longer it takes to render.
Simplifying your page design is the fastest way to increase its loading speed. In this regards, instead of using images, use CSS if possible. Streamline the elements of your web page, lessen the scripts and place them at the end of the page.
3. Compress your content
If you have a huge content on your website, compressing that content can make a great impact on reducing your web page loading time.
4. Minify JavaScript, HTML and CSS code
By optimizing your code and removing the unnecessary HTML and CSS, you can reduce the size of these assets. This can help you in improving the loading time of your website.
5. Enable Compression
You can lower the number of bytes your page is sending over a network by compressing your resources using gzip or deflate compression algorithm. Well known web servers like IIS and Apache can lower the number of bytes your page is sending using GZIP on JavaScript, CSS and HTML.
6. Leverage browser caching
When your website is visited by visitor, the visited elements of your website are stored on a temporary storage or on hard drive in a cache. Therefore, when next time visitor visit your website, his browser load the web page without sending any HTTP request to the server.
If you enable browser caching, it will help you to cut the website loading time for second time visitor of your website.
Furthermore, website loading time matters a lot in terms of getting higher ranking on search engine. At Panacea, we consider all the above mentioned aspects and more when it comes to designing your website. Today, the job of web designer has become very difficult as the web designing choices are made on current trends, theme relevancy and client’s requirements. Panacea is a website design and development company that has a vast experience in website design and development. We have seen many trends changes in website design. We also offer SEO services to our clients and follow every essential practices that turns into the benefits for our clients.

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