The year 2018 has been a milestone in terms of the technology developments, which is going to continue in 2019 as well. The canvas of technology is huge and there are many colors that need to get on that canvas.
Here are some of the mobile application development trends that you should look forward in 2019:
Machine Learning and Artificial Intelligence
We all have seen Artificial Intelligence growing over the years and we know that it is here to stay for decades. The International Data Corporation estimated that the AI market would be over $40 billion by the end of the year 2020. So far, the manufacturing and medical sectors have made huge benefits by utilizing artificial intelligence. Affective machine learning and AI are only possible with accurately capture real-time data.
Virtual Reality and Augmented Reality
The list of the current trend in the app development world would be incomplete without AR and VR technology. This technology makes the user experience more interactive and expected to become more popular in 2019. Many mobile app development organizations are looking to invest in the ‘beyond the screen’ technology.
On-demand Mobile Apps
We have witnessed craze of on-demand services and the trend is expected to continue in 2019. Things are going to be more interesting as many other sectors are expected to get into the world of on-demand apps in 2019. In the recent years, some of the major on-demand apps like Taxify and Uber have gained huge popularity. According to one of the reports published recently, the on-demand platform to generate more revenue in coming years.
Blockchain Technology has been launched a few years ago, but grabbed attention in 2018. Major financial investors and institutions have generated huge profits, especially in the case of assets. The blockchain technology market is expected to reach the $20 billion mark by 2024. You should also understand that app development companies will be looking to grab this opportunity. Hence, it is very important for you to follow this field.
In 2018, we witnessed the growth in the demand of wearable apps. For instance, in the healthcare sector, we have seen the use of apps to get the vitals including the blood sugar levels and heart rate in patients. Apart from the medical field, other businesses are also looking to try their luck in the wearable app. Smartwatch is one of the major reasons behind the evolution of the wearable app.
Internet of Things
If you look in the past few years, you will realize that the Internet of Things is making its way to the operations. The development of IoT is expected to go a notch higher in 2019 as many sectors including e-commerce and education are looking to invest in the internet of things.
Payment Services for Mobile
Nowadays, everyone carries their world on their phone. Banking platforms cannot spare from this development especially when we are talking about mobile application development. In 2019, you will come across many other mobile payment options. The development of e-commerce and other digital services force banks to offer convenient payment methods.
More Cloud Storage Platforms
The increase in the demand of various mobile applications eventually leads to increase in the requirement of cloud storage. The cloud services make it easy for you to store more data in your business. This will also provide high security and privacy of your data. It is estimated that the cloud-based companies will make more profits in this field.
Chatbots are trending in every industry and in 2019, chatbots are expected to take over various communication facets in the mobile app world. This technology minimizes the need of human-to-human interaction in different fields. Various companies are generating profit partly because of effective customer engagement.
Application Performance Management (APM)
The performance of any mobile application depends on different factor and varies across the board. To deliver the best services to users, search bots like Google and Bing enhance the excellence of these platforms, which gives you the ultimate experience while accessing apps.
Enterprise Mobile Management
As far as the business concern, mobile apps are expected to be at their best space, which highlights the existence of Enterprise Mobile Management (EMM) in the industry. In 2019, these EMM services will assist foster app security and management of assets among business owners.
It is very clear that 2019 is going to bring some major evolutions in the mobile app development and every mobile app development company is trying to adapt the latest changes. In 2019, we should expect the exponential development of on-demand and wearable apps. Along with this, we will see AI expanding in different industries and making its impact. Let the technology set the new milestone in 2019.
If you want to learn how business works first, you should understand the terms which are related to business. Among all these, the one which is majorly used is return of investment (ROI) which is a method of determining the efficiency of an investment. It is a key metric used to rank the attractiveness of the number of different types of investment alternatives and is expresses as a percentage. So, when a business spends USD 1000 per month on an advertising campaign also generates USD 2000 in return directly from the campaign, you get ROI by dividing 2000 by 1000 which is equal to 2.
Which shows that every single dollar spends on the campaign, the business earned 2 dollars. ROI calculation helps you understand what and all is working for you and what is against your business. Hence you can invest in areas where you can earn and generate more revenue.
ROI in App development – Remember of the last few times you purchased in-store or online? Most of us use our phones to pay for the purchase. The convenience of such purchase offer has attracted many people to online purchase which is in the result of boosting mobile commerce. As per the recent research, mobile commerce will reach USD 25 billion in 2020. Well, this trend helps the organization to realize the importance of mobile and their work applications. There are certain obvious advantages found in mobile app Development Company for business.
ROI in different types of apps and their steps involved in measuring for an app are given following: –
ROI in the development of hybrid as well as paid apps – Pay per download model works as the fastest way to obtain an immediate ROI for your app development. However, a given method is not received well by the users as they are not ready to pay an initial cost which they have not tested. Customers usually keep high expectation of such apps which are often not met hence resulting customers unsatisfied most of the times.
Not all the app is designed to make money directly. There is another way to monetize the apps rather than making customers pay for the first time. Different types of business models used for application, by following two among them have gained popularity among paid for apps.
- Setting the nominal price for downloading the app
In these types of the cases, the price for the downloading the app is usually kept very nominal so that the purchase for the customers is not very high such type of application development usually obtains a satisfactory ROI in the long run.
- Setting a high price for downloading the app
In these types of the cases, the price for the downloading the app is usually high for the app because they are sure that product will get sold. It applies in such cases where the ROI for the app is guaranteed other it can backfire.
ROI in hybrid app development – The hybrid app gives more possibilities for monetization hence they are found in ample amount in the market. Such apps focus on obtaining benefits after downloaded. ROI for these achieved from advertising, in-app purchase, subscription, and payments.
ROI in mobile app development – ROI accomplished in different ways in app development. Some companies even sell user information to third parties to generate revenue. Others analyse user behaviour and patterns within the industry. As long as the app providing the service which is useful to the customers, the app is a bond to obtain a good ROI.
Steps for measuring ROI for mobile apps
Objectives –The most vital step of all to know what you want to achieve from an app. It should start before the designing of the screens and before writing the code. Every mobile campaign can be measured by one of the two intended outcomes.
- Analyze your customer interaction: Focus on user acquisition and retention rate.
- Analyze your workplace efficiency: Focus on sales and marketing, assets management.
The mobile app developer should be clear about the business objectives of all stages of app development. Without proper implementation of this step, you may not be able to utilize your funds in the app development process.
App development cost -This step is essential because you need to ensure that you keep within the confines of the budget and do not consume may excessive resources in the app development process. Managing an account of the development cost is necessary because you need it to measure it against the key performance indicators as discussed.
Development costs generally include below costs
- Support and integration
We should also keep in our mind that as soon as the app is developed, there will need of a maintenance team which will add to the long term development.
Each app is a measurable KPI – Key performance indicators are business keys used to evaluate the factors which are essential for the success of an organization. Which is also different from one organization to another some may consider the net revenue as a KPI, while others might consider customer loyalty metric rate as a key performance indicator.
For a workplace efficiency, metrics will give you an idea about the performance of your app and its impact on your sales, to evaluate the maintenance costs and equipment uptime. These metrics will help your campaign efforts from multiple angles and help you maximize your results in a way you like.
Well, the bottom line is the market shifts towards a digital world too many businesses have come to a cutting edge to invest in mobile app development companies. Understanding and calculating the ROI of your app do not only increase the results also help to grow your business in the right direction.
The world is getting restricted to smartphones these days. People are attracting more towards smartphones and ditching desktops as various things can be achieved hands on.
This resulted in boosting the growth of mobile app development and especially on Android. Business app development for Android has given more satisfaction to end users in comparison to other platforms. Demand for development of business app has reached on a new level and has insisted the developers go ahead for android app for business.
And as the impact of the Android mobile app development on business growth is positive and undeniable, numerous companies are looking forward to developing an Android app to grow more the business that is the perfect blend of top-class technology and features having the best user experience.
Reason for selecting android app development:
If you are doubtful for selecting android for mobile app development, here are some of the reasons that you must opt android app development for business:
• High android users: In this digital era, various users across the globe are using android phones. So, in this dynamic competitive technological market, not having an android app for business means losing the limitless opportunities and customers in the business. When there is high competition going on in the market, no business can afford such a huge loss. So, it is suggested to look forward to android app developers for converting a website into an app.
• Target Multiple Platforms: Android app developers use java language for developing an android business app. This simply means that you can even port the app into other operating system like Ubuntu, blackberry and Symbian. Thus, one can take advantage of the development of the app by targeting multiple platforms.
• Open source platforms: Android is an open source platform. So Google won’t charge any of the fees for utilizing this platform. Moreover, Google also provides the tools for app development and technology for free. This aspect helps to cut the cost in the entire project. The costing of the project is fully based upon company to company depending on various other factors of android app development.
• Multiple device compatibility: The greatest merit of selecting an android app development for the business is that, there is no restriction for building an android app on the device. One can develop an app on windows desktop, Linux system and Mac.
• Faster Deployment: The overall period of deployment for iOS app stretches to weeks, whereas developing android app can take a couple for hours to develop. That’s the reason why various android app development companies recommend selecting the android as a platform. Business development procedure must be fast because as the app gets developed, the business will bloom.
• Customized App: One of the interesting fact about the android is enabling the android app developers to personalize the app as per the need and requirement of the business. This means that the development of an app can be done with right and specific requirements that might not be possible with other platforms.
So, in a nutshell, even if you are a product based company or service based company, it is essential to have an android app for your business. It will help the store to reach maximum potential customers and improves the sales and revenue. We at Panacea Infotech have experienced developers who have rich experience in developing and delivery high quality android apps which make us best in class app development companies in USA and across the globe.
Where is mobile app development going in future? Right now, we can not say anything at this moment. Because mobile industry has seen an immense changeover in past recent years and we expect more in future. The revenue of mobile app industry is growing equally along with their users. Obviously, Android and iOS applications have dominated the market and haven’t left any chance for competitors to break down their legacy. Though Android users are outnumbered than iOS users, Apple is generating greater revenue than other mobile app development companies. However, both Android and iOS are flapping their wings hardly to rise higher in the market.