21 May

It’s Time to Beef up App Engagement and Customer Retention Rate

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Looking for some exclusive strategy to improve app engagement? Well, customer retention must also be your prime focus then! This post is going to give you a sound brief about some important tips you should follow while perking up app engagement. The mobile app development services you are offering should always be properly synced up and for the same, you should never be casual towards an ideal app engagement.

 
Best Mobile Application Development Companies in USA
 

The idea behind user retention is to acquire loyal users. Naturally, earning engaged users is a far more challenging task than simply pumping up the user base with new customers. To handle this task, your application should be completely customized towards optimal UX. Ongoing app user engagement is absolutely crucial here. It helps create a strong connection between a brand and a user.

 

Following are the tips you should adhere to in order to bump up your app engagement, thereby retaining your customers in the best possible way.

To improve user engagement, use the data you’ve collected during the signup process or public/private APIs to customize your in-app messaging to new users. personalized messages sent to app users result in a significant increase in conversions compared to generic messaging.

 

At the same time, introducing your new users to key features of the app would perhaps be wisest decision from your end. Using tooltips and hotspots would be the ideal step for the same. Tools tips are short hints, tips, and descriptions that are displayed after you’ve used your cursor to hover over an item within the web or desktop app. Some tooltips in certain mobile application development venture are also used to offer a tour of an app’s features, but doesn’t necessarily spark off a user to take an action. At the same time, hotspots often appear in the form of strobing circles that also reveal a hint or tip about a specific in-app feature. Unlike tooltips, however, new users must click on a hotspot in order to divulge its content. Many hotspots are programmed to disappear after a user takes an action. Tooltips and hotspots are a great way to curtail down unnecessary in-app text, encourage users to take specific actions, highlight new or unactivated features and integrations, and give new users additional guidance and information about how the app works.

 

Motivate new users to scroll through your welcome screens, complete an in-app tutorial, or complete their first actions by displaying a progress bar or checklist. This will ensure that new users are educated on how to use features within your app and give new users a boost of positivity after completing all of their tasks.

 

Promote engagement with your customers by making your app fun and enjoyable to use. Have users compete with themselves, their friends, or a global network of users using app gamification. Gamification encourages users to complete ordinarily repetitive or mundane tasks, like exercising, completing a task on your to-do list, or changing passwords.

 

Remarketing is all about running email, social media, and search advertisements that keep haunting users outside an app. To be effective, they have to be personalized. Make sure you’ve collected enough insights on user behavior, their interests and preferences, before launching a remarketing campaign. Otherwise, it would be a complete waste of time and money.

 

Push notification can again do wonder! These short and simple mobile alerts are of great help, especially when it comes to mobile user engagement outside the application. You can poke users to do something or remind them to use an app when they are disengaged. Personalized alerts are again rated higher than other notifications. However, you should always give special emphasis at the frequency at which you’re sending messages, as users tend to opt-out of irksome push notifications.

 

Promotional codes, mobile coupons, special offers, exclusive bargains, and other discounts get users hooked. They drive installs and in-app conversions without fail if used properly. Attractive deals and offers will help you compete for user attention by bringing a tangible value to them. They prompt users take immediate actions and help improve app retention rate.

 

In-app messages are the content that users receive while using your application. Make sure you send them short and precise messages, clearly telling of your goal. Visually, they may look like banners, interstitials, or push notifications. You should decide yourself on the most appropriate ad format depending on your needs. So, before you take a single step ahead.

 

Last but not the least; allow your users get the real taste of your app before signing up. Show them the exclusive features it has and what is so unique about it. Users always tend to grasp such an approach as it’s free, non-aggressive and requires no extra effort from their end. Trying to capture users’ attention, you still give them a right to choose. This really matters.

 

So, what are you still contemplating over? It’s time for you to cling onto the above tactics and shine in your business like never before!

 

Panacea Infotech is a leading mobile application development company in USA offering an array of unparalleled services for mobile application development and provides several exclusive business verticals and help them increase their market reach, growth and return on investment. For any query related to our service, you can reach us right away and we will be more than happy to serve you the best.

 

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14 May

Some Important Announcements from Google I/O 2018

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Trying to bring in a distinct tint to your next mobile application development venture? Well, then you must be aware of all the recent trends that are making news nowadays. The much awaited Google Annual Developers Conference has brought forth quite a few amazing changes that are meant to be beneficial for any mobile application development move.

 
Google Conference

 

With Google announcing that it is rebranding its Google Research division to Google AI, there have naturally been a number of highlights from the Google I/O 2018 keynote.

 

It speaks about significant changes in Google Maps, Google Assistant, and Gmail. Let’s know what Google keynote speakers talked about in this conference and how could it add value to developers and user’s world.

 
Bid adieu to the monotony over uttering ‘OK Google’ every time you want to make a command-

Google announced a “continued conversation” update to Google Assistant that makes talking to the Assistant feel more natural. Now, instead of having to say “Hey Google” or “OK Google” every time you want to say a command, you’ll only have to do so for the first time. The company also is adding a new feature that allows you to ask multiple questions within the same request. All this will roll out in the coming weeks.

 
Google Duplex-

Google Assistant goes a step ahead in Artificial Intelligence to become capable of handling phone calls. It is now called as ‘Google Duplex’. With a natural-sounding and human-like voice, Google Duplex has the power to make phone call appointments and reservations for you. In fact, this AI-powered Google Duplex can even handle few back-and-forth questions and answers when it makes a call for a specific purpose.

 

The functionality of Google Duplex was demonstrated live at Google I/O 2018 by making 2 phone calls: the first call was to book a haircut appointment and second one to make dinner table reservation at a restaurant. The assistant accomplished both the tasks successfully, that too in more humanly and surprising way.

 

The original Google Assistant voice was named Holly, and it was based on actual recordings. Moving forward, Google Assistant will get six new voices… including John Legend! Google is using WaveNet to make voices more realistic, and it hopes to ultimately perfect all accents and languages around the world. Google Assistant will support 30 different languages by the end of 2018.

 
The voice of Google assistant-

The original Google Assistant voice was named Holly, and it was based on actual recordings. Moving forward, Google Assistant will get six new voices… including John Legend! Google is using WaveNet to make voices more realistic, and it hopes to ultimately perfect all accents and languages around the world. Google Assistant will support 30 different languages by the end of 2018.

 
Google Photos-

Google Photos already make it easy for you to correct photos with built-in editing tools and AI-powered features for automatically creating collages, movies, and graceful photos. Now, Photos are getting more AI-powered fixes like B&W photo colorization, brightness correction and suggested rotations. A new version of the Google Photos app will suggest quick fixes and tweaks like rotations, brightness corrections or adding pops of color.

 

Google is working to become a hub for all of your photos, and it’s able to pay court to potential users by offering powerful tools to edit, sort, and modify those photos. Each additional photo Google gets offers it more data and helps them get better and better at image recognition, which, in the end, not only improves the user experience for Google but also makes the services better.

 
Step into a friendlier Google Map-

While Google Maps are among the favorites of users, Google I/O 2018’s announcement just made it friendlier to use. We currently use Google Maps to plot the fastest route to work and navigate through unknown places and unknown road. However, the blue dots can sometimes confuse the driver between ‘slight left’ to ‘turn left’.

 

The company fixes this problem by integrating Google Lens into Google Maps. All you have to do is point the phone at the street. Upon doing this, StreetView AR overlay will pop up to point towards the right direction. At the same time, Google Maps layout is also present at the bottom of the screen. However, there were no announcements in Google I/O 2018 related to when would this feature of Maps be available for use.

 

Panacea Infotech is one of the best mobile application development companies in USA, offering an exclusive solution to a number of mid-scale as well as big-scale ventures. We provide our clients with advanced technology and follow best practices to ensure that they get the best mobile solutions ever. Also, we offer first-rate mobile app development services that enable us to develop solutions for any platform, meeting your unique requirements. So, if you are on the lookout for some ideal aid in this regard, waste no time of yours to contact us right away. We would put our best endeavor to serve you the best.

 

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08 May

A Relative Study on iOS Vs Android

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With the smartphone segment witnessing a familiar battle on a year-on-year basis, a tug of war between Apple Vs Android is quite common though! iOS application development Vs Android app development has rather been vying each other for a leading market share and supremacy ever since they have secured their place in the market.

 
iOS Vs Android
 

Together, they have created a Duopoly and account for more than 99% in smartphone sales. However, this post is going to shed a thorough light on a comparative study between Apple and Android.

 
Different faculties offered-

There are several core differences between Android and iOS that affect user experience at its foundation and the choices we make when we engage with either of them. Apple is incredibly strict when it comes to app submissions, push notifications, rules and timelines, Also, they push operating system updates to users to ensure the consistent experience for them.

 

On the other hand, Android apps can be updated even without a human review. They are also fragmented across various phone manufacturers such as Samsung, LG, HTC and Motorola, which gives a customizable experience to the end user.

 

Now, both of these scenarios come with benefits and disadvantages, and if you ask the users of either iOS or Android, they will definitely opt for the one which they are comfortable with. Apple users are usually loyal to the consistent experience across all their devices and any updates that come along, while Android users vouch for more freedom and customizability their devices provide.

 
There are differences in demographics too-

As mentioned earlier, Android currently has the largest global platform share, with a particular prominence in lower income areas and developing nations. Comparatively, iOS users typically have higher income, higher education levels and more engagement, Of course, that doesn’t mean that those who have those same characteristics won’t own an Android device. Instead, this data is simply indicative of the general Android population.

 

Men are slightly more likely to be iOS users than women. Android seems to be the most common platform among all age groups. Android has a more market share in developing nations like Asia and Africa while iOS leads the market in developed countries like US, Australia, Europe etc. This may be due to the various cultural and socio-economic factors that are in play in the local geographies.

 

At the same time, Android exhibits a high level of device fragmentation due to the huge variety of models and varieties available. This becomes a problem when a lot of Android users are still running their devices on older versions of the OS. This is a big headache when it comes to fixing the bugs, and it creates vulnerability and security concerns as well. However, with very few models on board, this is not a problem with the Apple users.

 

Different user experience-

 

Also, In terms of User Interface and experience, Apple seems to clearly top the charts, followed closely by Android at the second place. iOS offers a simple and clean interface, that is easy to use and navigate, while Android offers a deep-set of menus to choose and use.

 

Privacy terms differ too-

 

As the OS model is more open in Android compared to Apple, it is slightly more vulnerable to hacks and cyber threats. The device fragmentation and openness of installing apps that are from third-party makes Android OS susceptible to security concerns. On the other hand, Apple iOS is very rigid in giving access to the user’s locations and contact info.

 

Also, when it comes to Android App development and iOS App development there are few clear demarcations which make for obvious preferences. Android Application development is easy due to a deeper access to their OS, and high levels of customization are possible, whereas this is not the case with iOS Application development. Last but not the least; maintenance and Bug fixing are difficult in Android OS compared to iOS, due to high levels of device fragmentation.

 

To conclude, Apple and Android, seem to dominate the market together and are equally good in their own terms. Choosing one over the other becomes a matter of personal preferences or by one that is governed by your business needs. So, if you are an individual planning to buy a new Mobile phone or a Business Owner who has hired a Mobile Application Development Company in USA to build his first App, it’s suggested that you do your homework. Identify your needs, preferences, time and budget and use these as a criterion for your decision-making, as both are Tech giants come with awesome products.

 

Panacea Infotech is one of the best mobile application development companies in USA, helping businesses to execute their first-rate ideas into viable digital solutions. Also, we have been helping organizations across the world to achieve their business objectives with high-quality solutions in an array of different services.

 

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