16 Jul

How Mobile App Onboarding Is Going to Help You in User Retention

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Tips to On the lookout for exclusive mobile app onboarding experience? Thinking of opting for good application development companies in USA? This blog can be a perfect cohort to you. User onboarding has a significant role to play in lowering abandonment rates and to give a boost to retention, the applications you are building should always offer impeccable user-experience.

 
Mobile Application Development Companies in USA
 

Also, when it comes to providing genuine insights into the success of any mobile application, app retention and app engagement are generally the two metrics considered important. You can never give leeway to any such trend that would lead to low app engagement and retention, as such measures are always regarded as e receipt for failure. On the contrary, you should always emphasize on high retention and engagement.

 

Experts have it to say that highly engaged users are those who are active on more than 10 sessions in a month. On the other hand, retention is considered as the drift where an user returns to the app within three months of their first session. And, when the average of these two gets combined is known as an app’s stickiness. This is how you can also gauge the fact how constant users are towards a particular application.

 

Attaining the required user-engagement and user retention rate is never a cakewalk! A number of surveys have been conducted and it’s revealed that around 23% of users take recourse to user abandonment. Although little improvements have been seen in last few years, still a great percentage of users tend to leave apps almost immediately. Wizards say that if an application is visited less than twice in a week, then there is a 70% chance that it’s never going to be opened again.

 

So, how exactly mobile onboarding is going to help you with user retention? A perfect onboarding experience can bring down the abandonment rate to a great extent. The more complicated it is to start using an app, the more likely users are to leave it. Always try to avert certain figments like unnecessary information fields, complicated functions, complex features etc. First impression is always important and to ensure the users don’t abandon your app, make it as simple as you can. Besides, proper onboarding has also been considered as an effective means to maximize users lifetime value by 500%.

 

So, now it’s time for you to reduce steps for unnecessary sign-ups and registration options. When this helps you create a seamless onboarding process, it will also assist you in grabbing more customers. Also, try not to overload users with unwanted information; instead, you can opt for functionality education which will be helpful to the users in the long run. Do remember, you are here not to describe the app’s benefits. Only the key functionalities should be given emphasis. At the same time, try not to include too many features; else, it will look too convoluted for the user. It should not exceed 3-4 points.

 

Why don’t you opt for progressive onboarding as well? This is where educating users through guided interactions comes into play. Users are always up with the tendency to light on an app on their own terms. So, your interactive onboarding process is definitely going to help them in more than one way. It would provide the users with every necessary information as they start using the application. Mainly, if your app comes with a complex workflow or covert features, then progressive onboarding would certainly be of a great help.

 

Last but not the least; “one screen one concept” is definitely a great way to absorb users. Always try to use a single screen to describe any feature. Users are hardly interested in rolling their eyes over multiple screens just to know about a single feature. So, smart work will always help you in such a context. Nevertheless, this point is especially relevant to benefits-oriented onboarding.

 

What are you still waiting for? Take your sleeves up and give a try to all the above tips. You’re definitely about to come out with flying colors!!!

 

Panacea Infotech is one of the top-end mobile application development companies in USA, offering exclusive user-experience on Windows, Android and iOS platform. When it would accelerate your business growth, it would also help you reach a huge customer base. As a top-end mobile application development company in USA, we strive hard to stand tall among our competitors and make sure every app we deliver are highly customized in nature. All our business analysts, designers and developers are specially trained to add the much-needed value to your business, thereby giving you the best value for your money. So, whether you are in search of a penny plain app or a dynamic one, we can cater to all your requirements at a real cost-effective price.

 

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29 Jun

Towards a Successful App Journey? It’s Time to Assess Your Competitors the Best!!

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Trying to develop a successful mobile strategy? In search of exclusive application development companies in USA? Or, up with the vogue to build a unique mobile application? So, all set to break new grounds in the app industry? Now, we all know that you’re able to break new grounds within the app trade. You’ve got a good app plan, your market study on the technology it’d need and also the options it’d have is on purpose. To make it simpler, you’ve got even partnered with a good team of app developers. You’re currently up with the aim to come across a bright yet profitable future.

 
Application Development Companies in USA
 

And since you’re the one coming up with such fantastic idea, you can hardly give it a negative thought, right? Believe it or not, such illusion can often prove to be a stabbing knife to your app.

 

It’s quite crucial for you to understand that you are never going to work in isolation. You have an umbrella of apps to compete with; so unless you showcase something extraordinary, you can never stand out tall. So, the probabilities of yours having a ‘never thought before app plan’ is incredibly slim. Thus, opting for an app competitive analysis would be the best deed on your part.

 

In this post, we would try to acquaint you with the most excellent way of running a competitive analysis for your app plan.

 

So, what does precisely competitive analysis mean? Competitive analysis is a geeky term for distinguishing and assessing your present and potential rivalry’s qualities and shortcomings concerning those of your own entire application or even a portion of its features.

 

Now, if you are confused about why exactly you need to opt for competitive analysis, we are here to help you yet again. Well, if you think of it as a science, then you are indeed on the wrong track. No matter, whether an app developer is just a novice or an experienced one, everyone will have their own way of performing the analysis and quite obviously, the result would largely remain as it is. So, what should you do at this particular stage? Pin down your competitors, see how you can steal a march on them. And, never forget to chalk out a plan in due course.

 

Shortlisting your competitors should be the foremost thing you should pay your attention to. Specialists who are into mobile app developing are always part of a competitive industry. Thus, you should always grab a clear complete understanding of your competition to get an ideal idea about what exactly you are competing with and the aspects that are up against you! Mapping each and every one of your competitors as well as the potential ones would be the smartest act from your end.

 

How to do the same in the finest way? Why don’t you search for keywords that explain you app idea the best? Well, you really don’t need to become an SEO expert for the same. Truly a relief, isn’t it? Putting yourself in the shoes of your target audience would definitely help you in this regard. This way, you will actually be able to figure out what they would search anyways.

 

Gauge the web presence of your competitors. Alexa and Quantcast can come to your perfect help in this regard. You can just copy a specific website URL(preferably your competitor’s) and paste the same on the bar of these pages. When this is going to help you with attaining the much required competitive intelligence, it will also steer you through the right information about a site’s traffic and internal statistics.

 

Well, you are still not done! You should definitely keep a perfect track on the social media presence of your competitors. Do you know, what kind of content gets published in your competitor’s app? Do you know, how exactly their customers are served on various social media platforms? How do they serve their customers via social media? Have any idea about the paid campaigns run out there? Is there any particular social channel they are missing on? Who knows, you can get some best opportunities over there! These are the vital aspects you should have your eyes rolled on. Last but not the least, you should certainly get a real feel of all the strategies your competitors happen to tread on. Apart from helping you get a competitive edge, these wise steps would help you come out with flying colours.

 

Panacea Infotech is one of the best mobile application development companies in USA, providing end-to-end support to an array of ventures. Offering different solutions for segregated platforms, we have been able to grab a glut of acclamations from every nook and corner. So, if you are on the lookout for any help related to our service, we can come to your instant aid.
 

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25 May

The Release of Android Jetpack by Google Would Now Spur on App Development

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As one of the best mobile application development companies in USA, you should always be well aware of the recent tech affairs making news nowadays.

 
App Development Companies in USA

 

Google has a new tool designed to help developers produce Android apps faster than ever. Called Android Jetpack, it builds on the Support Library and has a strong focus on backward compatibility. Android Jetpack is a set of Android components, tools, and guidance inspired by the backward affinity of the Support Library and the ease of use of the Android Architecture Components. Jetpack components can broadly be categorized into four categories: Architecture, UI, Foundation, and Behavior.

 

Essentially the successor to Support Library, Android Jetpack should develop a decent following — Support Library is already used by 99 percent of apps found in Google Play. The unbundled nature of Jetpack defines that developers will be able to make use of new functionality within their app quite promptly — there’s no more any need to crowbar in new code.

 

Android Jetpack is built around modern design practices like separation of concerns and testability as well as productivity features like Kotlin integration. This makes it far easier for you to build robust, high-quality apps with less code. While the components of Android Jetpack are built to work together, e.g. lifecycle awareness and live data, you don’t have to use all of them — you can integrate the parts of Android Jetpack that solve your problems while keeping the parts of your app that are already working great.

 

However, the key components associated with Android Jetpack are as follows-

 

WorkManager- The WorkMananager component is a powerful new library that provides a one-stop solution for constraint-based background jobs that need guaranteed execution, replacing the need to use things like jobs or SyncAdapters. WorkManager provides a simplified, modern API, the ability to work on devices with or without Google Play Services, the ability to create graphs of work, and the ability to query the state of your work.

 

Paging- Data presented in an app can be large and costly to load, so it’s important to avoid downloading, creating, or presenting too much at once. The Paging component version 1.0.0 makes it easy to load and present large data sets with fast, infinite scrolling in your RecyclerView. It can load paged data from local storage, the network, or both, and lets you define how your content gets loaded. It works out of the box with Room, LiveData, and RxJava.

 

Navigation- While activities are the system provided entry points into your app’s UI, their inflexibility when it comes to sharing data between each other and transitions has made them a less than ideal architecture for constructing your in-app navigation. So into GoogleIO18 introducing the Navigation component as a framework for structuring your in-app UI, with a focus on making a single-Activity app the preferred architecture. With out-of-the box support for Fragments, you get all of the Architecture Components benefits such as Lifecycle and ViewModel while allowing Navigation to handle the complexity of FragmentTransactions for you. Further, the Navigation component allows you to declare transitions, automatically builds the correct Up and Back behavior, includes full support for deep links, and provides helpers for connecting Navigation into the appropriate UI widgets, like the navigation drawer and bottom navigation. The Navigation Editor in Android Studio 3.2 also allows you to see and manage your navigation properties visually.

 

Kotlin extensions- This spectra of Android Jetpack would take advantage of Kotlin language features which, in turn, will make you more productive.

 

Slice- A “slice” is a way to surface your app’s UI inside the Google Assistant as a result of a search.

 

To conclude, Google has propelled Android Jetpack components with the goal of perking up the speed of Android app development. It is offering a wide range of benefits such as Support Library, Architecture Components as well as other new components. It is also providing support to Android Studio and Kotlin language. Google has also asked the developers to send their feedback and share their experience of using the Android Jetpack by looking up their official site.

 

Panacea Infotech is a leading mobile application development company in USA providing affordable Android as well as iOS app development services which cater to the unique requirements of our clients. We, the noteworthy iPhone app development company USA, would help you transform your slow business into a profitable venture. Our team of experienced developers in USA keep themselves up-to-date with the essential skills and can effectively use the latest features in every mobile app. This makes it easier for us to develop the ideal app for you. We are here to help you take your idea right from inception to a full-out app that can be downloaded on smartphones and tablet devices anywhere in the world. Being a renowned company in USA, our IOS application developers set their goals according to your requirement. We provide you with a finished product that helps your target audience to get the right message. We are a troop of solution providers for all your requirements on application development for a variety of iOS devices – from iPhones to iPad, and iPod Touch. So, for any query related to our service, you can contact us right away.

 

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21 May

It’s Time to Beef up App Engagement and Customer Retention Rate

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Looking for some exclusive strategy to improve app engagement? Well, customer retention must also be your prime focus then! This post is going to give you a sound brief about some important tips you should follow while perking up app engagement. The mobile app development services you are offering should always be properly synced up and for the same, you should never be casual towards an ideal app engagement.

 
Best Mobile Application Development Companies in USA
 

The idea behind user retention is to acquire loyal users. Naturally, earning engaged users is a far more challenging task than simply pumping up the user base with new customers. To handle this task, your application should be completely customized towards optimal UX. Ongoing app user engagement is absolutely crucial here. It helps create a strong connection between a brand and a user.

 

Following are the tips you should adhere to in order to bump up your app engagement, thereby retaining your customers in the best possible way.

To improve user engagement, use the data you’ve collected during the signup process or public/private APIs to customize your in-app messaging to new users. personalized messages sent to app users result in a significant increase in conversions compared to generic messaging.

 

At the same time, introducing your new users to key features of the app would perhaps be wisest decision from your end. Using tooltips and hotspots would be the ideal step for the same. Tools tips are short hints, tips, and descriptions that are displayed after you’ve used your cursor to hover over an item within the web or desktop app. Some tooltips in certain mobile application development venture are also used to offer a tour of an app’s features, but doesn’t necessarily spark off a user to take an action. At the same time, hotspots often appear in the form of strobing circles that also reveal a hint or tip about a specific in-app feature. Unlike tooltips, however, new users must click on a hotspot in order to divulge its content. Many hotspots are programmed to disappear after a user takes an action. Tooltips and hotspots are a great way to curtail down unnecessary in-app text, encourage users to take specific actions, highlight new or unactivated features and integrations, and give new users additional guidance and information about how the app works.

 

Motivate new users to scroll through your welcome screens, complete an in-app tutorial, or complete their first actions by displaying a progress bar or checklist. This will ensure that new users are educated on how to use features within your app and give new users a boost of positivity after completing all of their tasks.

 

Promote engagement with your customers by making your app fun and enjoyable to use. Have users compete with themselves, their friends, or a global network of users using app gamification. Gamification encourages users to complete ordinarily repetitive or mundane tasks, like exercising, completing a task on your to-do list, or changing passwords.

 

Remarketing is all about running email, social media, and search advertisements that keep haunting users outside an app. To be effective, they have to be personalized. Make sure you’ve collected enough insights on user behavior, their interests and preferences, before launching a remarketing campaign. Otherwise, it would be a complete waste of time and money.

 

Push notification can again do wonder! These short and simple mobile alerts are of great help, especially when it comes to mobile user engagement outside the application. You can poke users to do something or remind them to use an app when they are disengaged. Personalized alerts are again rated higher than other notifications. However, you should always give special emphasis at the frequency at which you’re sending messages, as users tend to opt-out of irksome push notifications.

 

Promotional codes, mobile coupons, special offers, exclusive bargains, and other discounts get users hooked. They drive installs and in-app conversions without fail if used properly. Attractive deals and offers will help you compete for user attention by bringing a tangible value to them. They prompt users take immediate actions and help improve app retention rate.

 

In-app messages are the content that users receive while using your application. Make sure you send them short and precise messages, clearly telling of your goal. Visually, they may look like banners, interstitials, or push notifications. You should decide yourself on the most appropriate ad format depending on your needs. So, before you take a single step ahead.

 

Last but not the least; allow your users get the real taste of your app before signing up. Show them the exclusive features it has and what is so unique about it. Users always tend to grasp such an approach as it’s free, non-aggressive and requires no extra effort from their end. Trying to capture users’ attention, you still give them a right to choose. This really matters.

 

So, what are you still contemplating over? It’s time for you to cling onto the above tactics and shine in your business like never before!

 

Panacea Infotech is a leading mobile application development company in USA offering an array of unparalleled services for mobile application development and provides several exclusive business verticals and help them increase their market reach, growth and return on investment. For any query related to our service, you can reach us right away and we will be more than happy to serve you the best.

 

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14 May

Some Important Announcements from Google I/O 2018

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Trying to bring in a distinct tint to your next mobile application development venture? Well, then you must be aware of all the recent trends that are making news nowadays. The much awaited Google Annual Developers Conference has brought forth quite a few amazing changes that are meant to be beneficial for any mobile application development move.

 
Google Conference

 

With Google announcing that it is rebranding its Google Research division to Google AI, there have naturally been a number of highlights from the Google I/O 2018 keynote.

 

It speaks about significant changes in Google Maps, Google Assistant, and Gmail. Let’s know what Google keynote speakers talked about in this conference and how could it add value to developers and user’s world.

 
Bid adieu to the monotony over uttering ‘OK Google’ every time you want to make a command-

Google announced a “continued conversation” update to Google Assistant that makes talking to the Assistant feel more natural. Now, instead of having to say “Hey Google” or “OK Google” every time you want to say a command, you’ll only have to do so for the first time. The company also is adding a new feature that allows you to ask multiple questions within the same request. All this will roll out in the coming weeks.

 
Google Duplex-

Google Assistant goes a step ahead in Artificial Intelligence to become capable of handling phone calls. It is now called as ‘Google Duplex’. With a natural-sounding and human-like voice, Google Duplex has the power to make phone call appointments and reservations for you. In fact, this AI-powered Google Duplex can even handle few back-and-forth questions and answers when it makes a call for a specific purpose.

 

The functionality of Google Duplex was demonstrated live at Google I/O 2018 by making 2 phone calls: the first call was to book a haircut appointment and second one to make dinner table reservation at a restaurant. The assistant accomplished both the tasks successfully, that too in more humanly and surprising way.

 

The original Google Assistant voice was named Holly, and it was based on actual recordings. Moving forward, Google Assistant will get six new voices… including John Legend! Google is using WaveNet to make voices more realistic, and it hopes to ultimately perfect all accents and languages around the world. Google Assistant will support 30 different languages by the end of 2018.

 
The voice of Google assistant-

The original Google Assistant voice was named Holly, and it was based on actual recordings. Moving forward, Google Assistant will get six new voices… including John Legend! Google is using WaveNet to make voices more realistic, and it hopes to ultimately perfect all accents and languages around the world. Google Assistant will support 30 different languages by the end of 2018.

 
Google Photos-

Google Photos already make it easy for you to correct photos with built-in editing tools and AI-powered features for automatically creating collages, movies, and graceful photos. Now, Photos are getting more AI-powered fixes like B&W photo colorization, brightness correction and suggested rotations. A new version of the Google Photos app will suggest quick fixes and tweaks like rotations, brightness corrections or adding pops of color.

 

Google is working to become a hub for all of your photos, and it’s able to pay court to potential users by offering powerful tools to edit, sort, and modify those photos. Each additional photo Google gets offers it more data and helps them get better and better at image recognition, which, in the end, not only improves the user experience for Google but also makes the services better.

 
Step into a friendlier Google Map-

While Google Maps are among the favorites of users, Google I/O 2018’s announcement just made it friendlier to use. We currently use Google Maps to plot the fastest route to work and navigate through unknown places and unknown road. However, the blue dots can sometimes confuse the driver between ‘slight left’ to ‘turn left’.

 

The company fixes this problem by integrating Google Lens into Google Maps. All you have to do is point the phone at the street. Upon doing this, StreetView AR overlay will pop up to point towards the right direction. At the same time, Google Maps layout is also present at the bottom of the screen. However, there were no announcements in Google I/O 2018 related to when would this feature of Maps be available for use.

 

Panacea Infotech is one of the best mobile application development companies in USA, offering an exclusive solution to a number of mid-scale as well as big-scale ventures. We provide our clients with advanced technology and follow best practices to ensure that they get the best mobile solutions ever. Also, we offer first-rate mobile app development services that enable us to develop solutions for any platform, meeting your unique requirements. So, if you are on the lookout for some ideal aid in this regard, waste no time of yours to contact us right away. We would put our best endeavor to serve you the best.

 

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08 May

A Relative Study on iOS Vs Android

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With the smartphone segment witnessing a familiar battle on a year-on-year basis, a tug of war between Apple Vs Android is quite common though! iOS application development Vs Android app development has rather been vying each other for a leading market share and supremacy ever since they have secured their place in the market.

 
iOS Vs Android
 

Together, they have created a Duopoly and account for more than 99% in smartphone sales. However, this post is going to shed a thorough light on a comparative study between Apple and Android.

 
Different faculties offered-

There are several core differences between Android and iOS that affect user experience at its foundation and the choices we make when we engage with either of them. Apple is incredibly strict when it comes to app submissions, push notifications, rules and timelines, Also, they push operating system updates to users to ensure the consistent experience for them.

 

On the other hand, Android apps can be updated even without a human review. They are also fragmented across various phone manufacturers such as Samsung, LG, HTC and Motorola, which gives a customizable experience to the end user.

 

Now, both of these scenarios come with benefits and disadvantages, and if you ask the users of either iOS or Android, they will definitely opt for the one which they are comfortable with. Apple users are usually loyal to the consistent experience across all their devices and any updates that come along, while Android users vouch for more freedom and customizability their devices provide.

 
There are differences in demographics too-

As mentioned earlier, Android currently has the largest global platform share, with a particular prominence in lower income areas and developing nations. Comparatively, iOS users typically have higher income, higher education levels and more engagement, Of course, that doesn’t mean that those who have those same characteristics won’t own an Android device. Instead, this data is simply indicative of the general Android population.

 

Men are slightly more likely to be iOS users than women. Android seems to be the most common platform among all age groups. Android has a more market share in developing nations like Asia and Africa while iOS leads the market in developed countries like US, Australia, Europe etc. This may be due to the various cultural and socio-economic factors that are in play in the local geographies.

 

At the same time, Android exhibits a high level of device fragmentation due to the huge variety of models and varieties available. This becomes a problem when a lot of Android users are still running their devices on older versions of the OS. This is a big headache when it comes to fixing the bugs, and it creates vulnerability and security concerns as well. However, with very few models on board, this is not a problem with the Apple users.

 

Different user experience-

 

Also, In terms of User Interface and experience, Apple seems to clearly top the charts, followed closely by Android at the second place. iOS offers a simple and clean interface, that is easy to use and navigate, while Android offers a deep-set of menus to choose and use.

 

Privacy terms differ too-

 

As the OS model is more open in Android compared to Apple, it is slightly more vulnerable to hacks and cyber threats. The device fragmentation and openness of installing apps that are from third-party makes Android OS susceptible to security concerns. On the other hand, Apple iOS is very rigid in giving access to the user’s locations and contact info.

 

Also, when it comes to Android App development and iOS App development there are few clear demarcations which make for obvious preferences. Android Application development is easy due to a deeper access to their OS, and high levels of customization are possible, whereas this is not the case with iOS Application development. Last but not the least; maintenance and Bug fixing are difficult in Android OS compared to iOS, due to high levels of device fragmentation.

 

To conclude, Apple and Android, seem to dominate the market together and are equally good in their own terms. Choosing one over the other becomes a matter of personal preferences or by one that is governed by your business needs. So, if you are an individual planning to buy a new Mobile phone or a Business Owner who has hired a Mobile Application Development Company in USA to build his first App, it’s suggested that you do your homework. Identify your needs, preferences, time and budget and use these as a criterion for your decision-making, as both are Tech giants come with awesome products.

 

Panacea Infotech is one of the best mobile application development companies in USA, helping businesses to execute their first-rate ideas into viable digital solutions. Also, we have been helping organizations across the world to achieve their business objectives with high-quality solutions in an array of different services.

 

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