In the digital era where we can see a new technology every other day and the increase in the number of internet users give have turned many individuals towards the web. Having an ecommerce store is a must for the organization that is looking to enhance the sale of their products and services.
But having an estore is enough to run a business successfully? Nope, it should have an attractive design and user-friendly features to improve user engagement and run the business successfully. And to achieve the best customer-centric website, you need the platform which is designed for businesses to grow at a faster speed. Developing a website or web-store for your ecommerce business incorporate two major factors; selecting the best-suited ecommerce platform and the second factor is selecting the accurate ecommerce development partner to develop and set up your e-store in the best possible way.
Irrespective of your business size, whether you are a well-established enterprise or a funded startup in your industry, Magento is the ultimate choices to design your web-store. It is one of the best web development platforms that will fulfill all your ecommerce needs. By integrating Magento development services, you can serve your customers with the best in class services.
If you are an organization in the fashion industry and confused what benefits Magento can offer for you, don’t worry. Keep reading to know what you should expect from Magento eCommerce development services?
• Magento offers responsive designs. Nowadays people use their handheld device to do almost everything. With the latest Magento services and its responsive admin panel, it offers the easiest way for businesses to handle their website from anywhere by using a mobile phone.
• It provides the most secure, stable and flexible open source platform to build an ecommerce store
• SEO is an important part of the success of any ecommerce website and Magento offers the most effective way for
SEO. It has inbuilt SEO features that make it easy to set up your ecommerce store in the best way to rank better on various search engines.
• It has a huge range of templates and plug-ins, which help you to build a unique ecommerce store and help to incorporate the latest features to your website. You can find a library of hundreds of third-party extensions for your website on Magento market place.
• The payment integration becomes easy with Magento development, which is the most crucial part of any fashion website.
• Easy and improved checkout process to create an effortless user experience which results in high conversions rate.
• With the help of expert Magento developers, you can integrate third-party order management application or shipping system to your ecommerce store.
• With its full page caching technology, Magento enhances the performance of the ecommerce website. Building a website on the latest version of Magento will improve the overall performance of your website.
Though it seems simple and easy to design, develop and manage e-store using Magento, but it is not. You require expert skills to design an effective system, hence, hiring professional Magento experts to create a website for flawless user experience.
Finding a Magento development company to meet your business requirements and to design your ecommerce website is not simple. There are many factors that matter while searching for a development service provider such as time, budget, etc. But you should always look for a company that offers expert services within your budget as both are equally important. Look for a company who can offer Magento development services at affordable prices and provide post-release maintenance support.
Below are some points that will help you to select Magento partner for your ecommerce website development:
• Look for a company with certified Magento Developers in their team
• Search for a Magento development company with good experience in Magento store Development
• Have a look at their past work and the best way to do so have a look into the company’s portfolio
• Read reviews from their past clients. You can also ask the company to arrange a call with one or two of their previous clients to have a better understanding of their work.
If you are a fashion retailer or manufacturer and looking to develop your ecommerce website, you can contact Panacea, is a leading software and application development company and is recognized as the best Magento Development Company in USA. To know more about their business and the services they offered, contact them today.
Around 13% of ecommerce websites are developed using the Magento framework, which makes it the world’s second widely used platform for eCommerce businesses. Magento is considered as one of the ideal platforms that come with foolproof customizing and intensified functioning. Over the years, it becomes the best choice for execution of essential eCommerce functions such as customer services, store management, improving sales, rewards, feedback, and other functions.
In the competitive global industry, you cannot commit fundamental development mistakes while developing a Magento store for your business. To achieve the top class functionalities and the best customer services, it is important to prioritize customer and visitor needs along with accepting the modern requirements of the web to increase sales of your website. Organizations should avoid following pitfalls during Magento eCommerce development to improve customer loyalty, visitors and revenue:
Problem with Layered Navigation
The layered navigation can be described as multiple options available on a single page. In layered navigation, several categories are ranged on one page and allow users to choose their desired options from the menu. Different problems may occur in layered navigation, including overlapped categories, obscured images and slow page loading. Nowadays, page load speed matters a lot; if the website is slow, the users will immediately leave such website resulting in an increased bounce rate and decreased sales.
To overcome such problems, here are some solutions:
• Utilize Ajax navigation to facilitate customers to filter the products.
• Restrict search engine crawlers from crawling your pages.
You can consider adding a premium extension available in the Magento Ecommerce extension library such as Layered Navigation Pro to overcome this error.
Keeping Default Settings
• Default Home Page: There are many Magento stores, who don’t make basic SEO changes which is a major drawback. According to standard practice, every website should have meta content such as title, meta keywords etc. which will consist of keywords.
• Default Descriptions: Another problem is keeping default descriptions. Skipping or using duplicate product description not only minimizes your SERPs, but also impacts your customer services. For any ecommerce website, product descriptions are the most viewed and read section on a product page. This reduces your ranking on search engines. The way to overcome this problem is to create sales-oriented, unique, and plagiarism-free content for all products on your e-store.
• Default XML Sitemap: Sitemap is the most important for search engines like Google, Yahoo, Bing and other. While developing a Magento website, many Magento developers forgot to add a sitemap. Hence, while hiring a company to develop your eCommerce store, make sure they include sitemap creation and updating in their Magento Development services.
Shared Server and Resources
Generally, Magento powered e-stores can be joint with other websites and online stores, which decreases the loading speed. Shared resourcing is the major factor that has a direct impact on your store’s sales. Not only this, but it also affects the reputation of your online store. You can customize your Magento web-store and configuration to another server like MySQL and PHP5.
Poor Choice of Themes
Remember the first impression is the last impression. Magento offers a huge range of themes to personalize your store. While selecting a theme for your store, you should consider customers’ preferences and make sure you does not use heavy theme as it will directly impact your page load speed.
With the revolution in the smartphone industry, people look for websites that offer the same experience as a desktop. Hence, making your website responsive is very important. It not only improves your customer base, but it also prepares your online store to serve all types of visitors.
The above-mentioned mistakes are some of the common mistakes that many Magento websites have. If you are looking for Magento Development Company in Chicago or anywhere in the USA to design your store, you should contact Panacea.
B2B ecommerce has a very complex way as most businesses deal with complicated and large ordering processes. To keep business working, a strong and well-constructed front-end and the back-end system is a must. According to the statistics, 93% of B2B buyers are opting for online purchasing and look for an intuitive and seamless online shopping experience. Magento is considered as a full-fledged platform for B2B e-commerce that can help to meet the requirements of any B2B store.
Let’s find out why you should choose Magento to develop your B2B E-Commerce store or website:
- User Segmentation
Generally, the similar online buying experience may not appeal to all and you have to deliver the services considering different user group. The offering changes according to business size and industry. With Magento development services, you can do user segmentation and offer a customized experience to a specific group of individuals or companies based on their purchases or browsing history.
- Everything at One Place
Magento B2B e-commerce comes with everything require to any online store. It allows you to offer multiple brands via key accounts and channel partners and effortlessly manage all accounts. You can integrate the Magento B2B e-commerce website with your existing CRM or ERP system. You can also utilize the self-service facility for viewing detailed order histories, tracking quotes and managing credit online.
- Responsive Design
Developing a responsive website that offers the same experience on all devices has the ultimate advantages and it became a breeze for you with Magento’s responsive design. Similar to end-users, B2B users also expect mobile-optimized experiences while shopping online. With Magento eCommerce development toolkit, you can allow your B2B customers to place orders from any device easily and effortlessly.
- Latest Inventory Management System
The smart inventory management of the Magento framework allows you to improve your operations and provides you an effective way to manage orders across all sales channels. As you can have real-time inventory details across the supply chain, it is easy for you to calculate the delivery costs as well as time. It also gives insights of your inventory to your distributors to deliver a better experience.
- Content Staging
Content Staging facilitates your team to easily draft, preview, and schedule a vast range of content enhancement from the Admin of your website. You can utilize Magento’s Content Staging feature to design a page that modifies automatically throughout the year according to the schedule. For instance, it allows you to create a page with a collection of various elements which can be turned “off” or “on” according to need.
- Fast Ordering Option
The Magento platform comes with multiple purchasing options; you can integrate convenient and fast ordering and eventually boosting the sales. Magento also facilitates you to assist consumers by creating orders, calculating discounts and tracking quotes. The quick order option is useful for individuals who know what they are looking to buy; with this, they can save browsing time and directly place an order of the items they seek. This feature facilitates quick reordering for common purchases, accelerates the purchase process, and drive frequent revenue with effortless ordering.
- Credit Limit
Credit is the most crucial factor of any B2B e-commerce business. By facilitating your customers to check their credit balance, you can boost the customer trust in your brand. You can save all purchase, payment and credit related information in the credible buyers section.
- Technical Support
Magento has very strong, highly-skilled technical support team to offer end-to-end services to keep your website up and running. You can get solutions to any queries easily; whether it is related to server overload, error messages, shopping cart issues, product integration issues or general troubleshooting.
- Effective Quotation System
As bulk orders are an integral part of B2B selling, an advanced quotation system helps you to grab the attention of more buyers and increase conversion rates. B2B selling includes negotiations and Magento provide a robust quote system which allows customers to generate a quote request. With Magento, you can handle quote requests and negotiate costs by utilizing a streamlined workflow, which will build your image as a trusted vendor.
With the growing e-commerce industry, the dynamic of B2B business is also changing and businesses are looking for a similar experience as B2C throughout the supply chain. If you are looking to serve both B2B and B2C customers and don’t want to compromise on any of the segment, then Magento is an ultimate choice for your business. If you are looking for Magento Development Company in Chicago or any other part of the USA, you can contact Panacea.
Over the last few years, eCommerce has taken up the giant leap and goes on very famous among the online market. Nowadays, it’s a trend to have eCommerce website among all the merchants and the retailers for their business. This is all because of the higher potential growth among internet users in recent years. Moreover, there seems the tremendous growth among active users using the internet from mobile devices exponentially. This is the biggest reason why the entrepreneurs have started focusing developing an online store for better growth in their business. The best part about the eCommerce is, there are various platforms available in the market to start with Magento, Shopify, woo commerce etc. from which one can easily develop a strong online e-commerce store. Taking the entire factor into the consideration, then we can check that Magento seems to be the best platform available for creating an online e-commerce store. You can take advice from magento developer for the development strategies.
So, we can stick to Magento into this blog post.
The off sudden growth based on online shopping is making worry to physical business across the globe. eCommerce is now more easy way for shopping, and everyone in the world has accepted it. Whether you are running a manual business or looking forward to starting a new business, building a robust e-commerce site is the best thing one can do for succeeding in this digital era. There are numerous small and big players in the e-commerce market who are now in the dominant position like Amazon, Alibaba, eBay, Flipkart etc. So, it is crucial for the one to go through the competitors once, before taking up the decision for launching an online eCommerce store.
Let’s discuss the important thing to do while starting your e-commerce store,
Check the target market:
Even if you hire certified Magento developer and make him build an online e-commerce store, its will be your job to research your target market. This is the initial step to do of analyzing the target market. Just find the purchasing habit and preferences of them. Check whether they are ready to purchase your products online and which they mostly use social media platform. By checking the online market to target, one can find out the consumption behaviors of the consumers of online stores.
Moreover, you also need to find out the specific requirement of online consumers. In this way, you can handle up the opportunity to take smart mover advantage in the competitive mark and take the best position to get fame in an online trading market.
Go through the in-depth analysis of the competitors:
With the keywords, you can best out the competitors of the products of your online e-commerce store. You need to make your place through the best strategies for your online e-commerce store. One can offer discounts as well as coupons and offers to attract the online consumers. To go ahead of the competitors it is essential to offer the best prices for the products. Moreover, you also need to include the best in class latest features for your online store products along with secured online payment, custom searches and fast shopping etc.
Go for an appropriate domain and best eCommerce software:
As we already discussed in this article to hire Magento developer is the best options to choose to develop an online e-commerce store. Moreover, there is various software available in the market. But, Magento is the best software when it comes to features. It can fulfill almost all the requirement as one expects to be there in an online eCommerce store. Various eCommerce comes with the paid versions, and some are free to use. Magento hence comes with the paid one with 2versions, i.e. Magento community edition that is free of cost to use, and Magento enterprise edition comes with a paid version. It is essential to know that to spend the money on right place is not the waste of money. It can secure your website more efficiently along the latest features to stay ahead in the competition. To launch an eCommerce website might require some of the capital investment, like if you go with its paid version of Magento.
Moreover, you also have to purchase the domain for better traffic approach and visibility. For better proficiency in business, it is important to hire a reputed magento development company in USA and across the globe for developing a robust, user-friendly and smooth eCommerce store for your consumers. Once you are done with developing a store adds all the offered products along with their description on estore.
The best strategy for marketing along with implementation:
Even if you develop an eCommerce store along with the best design, still it is crucial to opt best marketing plan for attracting right consumers towards your store. You have to structure your marketing plan in such a way that right consumers can be targeted for buying your products. You can also opt social networks, email campaigns and blogs advertising etc. to boosting up the visibility and awareness. So, creating and making it implement a robust marketing plan will help the e-commerce store to get popular and successful in the online market.
SEO strategy for an eCommerce site:
SEO is crucial for any of the eCommerce stores as it initiates for getting the better and higher ranking into search results. You can go for it by self or can hire SEO experts who can help in making and implementing a better digital marketing strategy. Opting a paid search placement for boosting the business can also help out in boosting eStore visibility and traffic.
Setting up shipping options:
The online market is hit because of its delivery and shipping strategies. It is very important for your eCommerce store to provide various options and freedom to select the purchases to be delivered as per customer convenience. So, you can also go in partnership with various national and multinational shipping along with local delivery companies for desired locations. If you have the affordability, then go for offering free shipping that can be the best idea to motivating and encouraging the customers to buy more of the products from your eCommerce store and can make it successful in long run.
As we discussed the essential aspects one can consider before starting your ecommerce website development. If the base is strong, then it should help in setting a successful e-commerce store for the future. Concrete marketing strategy is crucial for getting more customers. You can also opt the paid strategy for ads along with search engine optimizations for creating the best impression of your store and initiate the sales process. If you have implemented the desired time and money for developing the concrete strategy for an e-commerce store, then your eCommerce store will be successful in the online marketplace.
In search of the best mobile application development company in USA? Or, in the lookout for quality magento development services in USA? Well, for either reason to be served the best, you should always be well aware of the recent news (related to your vocation) crossing your way.
Magento is now considered as one of the largest open source E-commerce platforms in this world and this is perhaps one of the main reasons why it has become a common target for the hackers. Its open source nature has always been an added advantage to the platform; you will find an array of people who develop Magento, use it, solve all common issues, and create an array of amazing extensions that can bring real benefit to people who use them.
Point of Sale (POS) system is by far the imperative element for any online business. Within the Magento ecommerce development network the POS module considered in almost every main activities such as payments, creating and completing orders, refund, etc. All these functions provided they are organized in a proper way and really organize the ordering process, can greatly help online store owners improve their Magento ecommerce development along with the overall business performance both online and offline.
Ways people used to do shopping has changed significantly in past few years. Earlier customers used to visit offline stores and malls for purchasing products. However, with a massive outburst in Internet usage in recent years, people have shifted their focus from offline shopping to online shopping. This has become possible only because of progress in ecommerce development services as more and more businesses are becoming digital to provide the comfort of online shopping.It gives them surplus opportunities to compare, choose and buy from a wide range of products.