21 May

It’s Time to Beef up App Engagement and Customer Retention Rate

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Looking for some exclusive strategy to improve app engagement? Well, customer retention must also be your prime focus then! This post is going to give you a sound brief about some important tips you should follow while perking up app engagement. The mobile app development services you are offering should always be properly synced up and for the same, you should never be casual towards an ideal app engagement.

 
Best Mobile Application Development Companies in USA
 

The idea behind user retention is to acquire loyal users. Naturally, earning engaged users is a far more challenging task than simply pumping up the user base with new customers. To handle this task, your application should be completely customized towards optimal UX. Ongoing app user engagement is absolutely crucial here. It helps create a strong connection between a brand and a user.

 

Following are the tips you should adhere to in order to bump up your app engagement, thereby retaining your customers in the best possible way.

To improve user engagement, use the data you’ve collected during the signup process or public/private APIs to customize your in-app messaging to new users. personalized messages sent to app users result in a significant increase in conversions compared to generic messaging.

 

At the same time, introducing your new users to key features of the app would perhaps be wisest decision from your end. Using tooltips and hotspots would be the ideal step for the same. Tools tips are short hints, tips, and descriptions that are displayed after you’ve used your cursor to hover over an item within the web or desktop app. Some tooltips in certain mobile application development venture are also used to offer a tour of an app’s features, but doesn’t necessarily spark off a user to take an action. At the same time, hotspots often appear in the form of strobing circles that also reveal a hint or tip about a specific in-app feature. Unlike tooltips, however, new users must click on a hotspot in order to divulge its content. Many hotspots are programmed to disappear after a user takes an action. Tooltips and hotspots are a great way to curtail down unnecessary in-app text, encourage users to take specific actions, highlight new or unactivated features and integrations, and give new users additional guidance and information about how the app works.

 

Motivate new users to scroll through your welcome screens, complete an in-app tutorial, or complete their first actions by displaying a progress bar or checklist. This will ensure that new users are educated on how to use features within your app and give new users a boost of positivity after completing all of their tasks.

 

Promote engagement with your customers by making your app fun and enjoyable to use. Have users compete with themselves, their friends, or a global network of users using app gamification. Gamification encourages users to complete ordinarily repetitive or mundane tasks, like exercising, completing a task on your to-do list, or changing passwords.

 

Remarketing is all about running email, social media, and search advertisements that keep haunting users outside an app. To be effective, they have to be personalized. Make sure you’ve collected enough insights on user behavior, their interests and preferences, before launching a remarketing campaign. Otherwise, it would be a complete waste of time and money.

 

Push notification can again do wonder! These short and simple mobile alerts are of great help, especially when it comes to mobile user engagement outside the application. You can poke users to do something or remind them to use an app when they are disengaged. Personalized alerts are again rated higher than other notifications. However, you should always give special emphasis at the frequency at which you’re sending messages, as users tend to opt-out of irksome push notifications.

 

Promotional codes, mobile coupons, special offers, exclusive bargains, and other discounts get users hooked. They drive installs and in-app conversions without fail if used properly. Attractive deals and offers will help you compete for user attention by bringing a tangible value to them. They prompt users take immediate actions and help improve app retention rate.

 

In-app messages are the content that users receive while using your application. Make sure you send them short and precise messages, clearly telling of your goal. Visually, they may look like banners, interstitials, or push notifications. You should decide yourself on the most appropriate ad format depending on your needs. So, before you take a single step ahead.

 

Last but not the least; allow your users get the real taste of your app before signing up. Show them the exclusive features it has and what is so unique about it. Users always tend to grasp such an approach as it’s free, non-aggressive and requires no extra effort from their end. Trying to capture users’ attention, you still give them a right to choose. This really matters.

 

So, what are you still contemplating over? It’s time for you to cling onto the above tactics and shine in your business like never before!

 

Panacea Infotech is a leading mobile application development company in USA offering an array of unparalleled services for mobile application development and provides several exclusive business verticals and help them increase their market reach, growth and return on investment. For any query related to our service, you can reach us right away and we will be more than happy to serve you the best.

 

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11 Apr

Reasons Why Your Taxi Business Should Take Recourse to Taxi Booking App Development

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With a sharp rise in the use of internet connected devices, the demand for mobile-based applications has also escalated like never before. Especially, with today’s marketplace withstanding a radical transformation and all the favorable outcomes depending on providing a mobile app as one of their main channels, the chance for customer satisfaction has also manifolded to a significant extent. This is one of the most effective reasons why mobile application companies are on the leap and mobile application developers are so much in demand. So, keeping in mind the importance of mobile applications in today’s society, this post is going to discuss some of the top reasons the best mobile application development companies in USA are being contacted quite profusely.

 
Taxi Booking App Development
 

At the same time, taxi app solutions have come pretty much on demand and customers are moving to these uber like app solutions that provide amazing taxi booking experience just in a jiffy. When these taxi app solutions allow virtual interaction between the drivers and passengers, their quick mobility services also ensure top-end customer satisfaction. Thus, in order to take their business level to a new height, most of the taxi owners have adopted this new technology to take their taxi business to significant heights.

 

Some of the benefits of having a cab booking app for your taxi business are as follows-

 
Mobile-oriented consumers always crave for easy-going apps
 

According to a recent statistics, more than one billion smartphones have been purchased in 2016 alone. With mobile technology penetrating all the sectors in the market, consumers are becoming more mobile-oriented and in such circumstance, being into taxi business and not investing in taxi booking app development would perhaps be worst decision on your end.

 
Mobile apps empower easy marketing
 
One of the advantages of mobile applications is that your existing customers can access your business from any location and at any time. Consumer’s regular usage of the app reinforces your brand identity and your business. This emphasizes the relationship that you can have with your customers through your app and is paramount in placing your business in your customer’s pocket.
 
Consumers are always keen on their mobile devices
 

Mobile phones have made a deep impact on our lives and for many, it adds a personal touch. People always carry them around and use voice commands and personalized features to provide constant updates. This personal connection is possible due to the evolving app technology which allows complete access to the consumer’s data which when combined with demographic data and location gives wonderful insights into the behavior patterns of your consumers.

 
Location amalgamation is now on the peak
 

As mobile devices permit geographic location integration, it collects information that could be pivotal for your business. Consumers are most likely to check out for service providers based on their location. It also prompts special offers and services which some mobile apps offer near you. The best mobile app development companies in USA have started integrating Location tagging features and are also formulating methods to make it more effective.

 
Sharing stuff on social media has just become a cakewalk
 

Due to the ever-surging presence of consumers in the social media, in-app messaging can stir up the loyal customers to perform just as brand advocates. Just with a click, users can connect your app with almost any social platform and the integration is smooth and coherent. This has become even easier as geo-tagging options are provided. Now customers can share his or her location with almost anyone in their contact list.

 

Websites always tend to take more time to load than that of a mobile application. But, when websites became more responsive, several business ventures felt that they had finally adopted the art of mobile culture, nevertheless, the advancement in custom mobile application development over the recent years has led to the evolution of the app technology which has completely altered user experience. For examples, customers can get an easy access who dine at restaurants can pay their bills with just a few clicks.

 

To conclude, the mobile industry is thriving beyond the bar and as a taxi business owner, your investment in this particular section is quite inevitable.  If you are yet to invest in mobile app development and not having second thoughts about it, then you must be lagging behind your competitors. The solutions to your nosedive taxi business loll in mobile devices only. Today’s modern technology has literally opened an array of doors before you to remodel your taxi business. Putting your money in a custom taxi company app would definitely take your customers’ experience to the desired level.

 

Panacea Infotech is a leading mobile app development company in USA offering a gamut of taxi app solutions that have just changed the life of a million of heads in a number of ways. The comfortable, hush and feature-rich addition of our uber-like app solutions ensure that your life is simple and hassle-free.

 

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