03 Apr

A Compact Guide to Marketing Your Mobile App

0 Comment


Do you feel that a mobile website is just not enough to enrich your business? Your assumption is not wrong though! You are going to have to really grab the attention of the smartphone generation and get them to use your mobile app. The question is: once you are done with the mobile application development, how do you spread the word about it? So, if you looking for some great ways to market your mobile app, you have come to the right page.

Mobile App Development Company

The mobile app industry is expanding day by day, and with the one-million-app mark being achieved by late 2011, the competition to get your app noticed in the marketplace is quite keen. However, you have no reason to lose hope; provided you market your app quite perfectly, you truly have a world of chances to get the much-awaited success. However, a full-scale marketing plan can only go into force when you work strategically and methodically. The plan for marketing should get started way before it is launched.


There are a number of factors that you must consider in the early stages of your app development, including branding, keywords, and competition.

Here is the step by step guide how you will actually do it-
Make the app useful-

Well, the first criteria for the desired marketing success depend on how useful the application is. No matter how well you market your mobile app, it’s never going to come to your benefit unless it’s not something that people need. Your mobile app doesn’t have to be just an extension of your website or another version of your online store that would be of interest to only your current customers. You can just go inventive and come up with something that will attract the common people and put your brand name wide afloat.


Research on the proper keywords-


Having a proper keyword would always help your app get found. When you are launching a mobile app that, you feel, just has to be created, it’s also important to have the description on the download page. You should always find out who your main competitors are and look for proper keywords to see how they rank in the market. This is how you can also determine which category you should be placing your app under. Choosing the right category is difficult, and you will need to take a calculated risk. If your competition is fierce in one category, it may make more sense to choose another relevant category that was not your first choice but will get your app ranked higher and, therefore, more likely to be downloaded.


Welcome feedback-


Always try to welcome as much feedback you can. When it gives you the space for improvement, it also allows you to learn a number of things what might be really beneficial to the mobile app development services you are going to offer to your customers. Submitting your app to app review sites will increase your brand awareness, allowing potential clients to discover your app while they are reviewing similar apps or while they are searching for an app they are considering downloading. So, you should always steer your users towards reviewing your app after download. Positive app store reviews will build trust in prospects who are wondering whether to download your app, especially if the app is not free. Simultaneously, with a number of companies offering several free app creator programs, developing apps has become increasingly easy. But, clinging to any random strategy doesn’t make any sense. To gauge out the ideal way of creating apps, emphasizing on user feedback will certainly be one of the wisest acts from your end.


Proper branding-


Last but not the least; branding is something that represents you and your company the best. Your brand is what represents the status of your venture as well. Irrespective of the sector your business is dealing with, branding is truly important to pave in the way for success. So, when you are developing your app and designing your brand accordingly, you should always give a special emphasis on the name of your business, the style of the app and, most importantly, the icon that is going to represent you before the users. At the same time, your brand is how your clients will recognize you and connect with you. Quite true to the dictum,’ the first impression is the last impression’ -the primary impression your potential users will get your app and brand is directly reliant on the success of your venture. The positive remarks on your download page are what will convert the possible users into downloads.


Panacea Infotech is one of the best mobile app development companies and has now become a digital partner of choice for many businesses across the world. Offering exclusive custom software development services, we have established ourselves as an ideal platform that covers everything from web development to IT consulting and outsourced product development to data analysis, cloud, and mobility. So, if you are on the lookout for some assistance in this regard, you can call us anytime you want or you can also reach us through our mail id.


Share this
28 Feb

Make the Best Use of Push Notifications to Re-enlist Your Lost Customers

0 Comment


Are you on the lookout for an effective strategy to re-engage your lost customers? Well, using push notifications is an effective way how you can ensure the same. Push notifications represent a great way to interact with your audience. Your mobile application development venture will remain unaccomplished unless you act smart. As per a recent study, a great percentage of smartphone users have push enabled on their devices, and these notifications can be utilized to benefit businesses in the following ways:

Push Notification

    • Channelizing users to your social media platforms
    • Boosting more products and services
    • Creating and retaining trust by delivering valuable content
    • Engaging users who aren’t currently on your site
    • Making use of abandoned carts for e-commerce apps


It’s pretty much certain that brands will come to accredit the high engagement rates of push notifications, and then thoroughly ham up the strategy until they vex their audiences and force them to branch off push notifications. But, until it happens, you should remember that the persons who have installed your app will already be more responsive to communication from you – as long as you don’t harm this trust.


Instead of being hostile and belligerent, focus on delivering value to your audience via push notifications in order to build a brand reputation for the long-term.


In today’s age of information and high-end technology, generic mass marketing techniques are on the verge of dying out. Here, personalization can work as the main key to victory. According to a recent survey, a great percentage of marketing professionals in multiple industries stated that product customization is an extremely important criterion to meet marketing objectives. Push notifications will always enable you to carve up the audiences you’re targeting in a very personalized way.


As for an example, a clothing brand may want to send different messages to its users based on the types of items that they’ve bought in the past. Sending different exhortations to men and women is probably a good idea – and the same applies to customers who have browsed products as per their needs.


This approach is held up by the data of the users who open a push notification. At the same time, geo-targeting is another great feature you can use. As a retail business owner, you may want to send out reminders for time-based promotions to anyone who’s within the immediate area. By inserting the user’s first name and stating the exact area they’re currently in, you’ll be able to capture their attention more perfectly than a generic message would.


Simultaneously, utilizing various emojis has also been found to increase retention.

So, when you are putting down push notifications, it’s always recommended that you empower a great variation of notification options for your users. Once they have a perfect knowledge about when and why they get notified, they’ll be more likely to fix on and remain engaged. Your mobile app development services should also not be devoid of such initiatives.


Last but not the least; if you are able to turn out a high value, there’s always a great chance that the users will be more likely to stay arrested with your push messages along with nurturing a high notion about your brand.


An excellent tool as considered, push notifications can somewhat deliver the best value to the customers, thereby paving way for brand loyalty and increased sales. All you need to do is customizing your messages based on the user which, in turn, will keep your content relevant and customers engaged.


The fact that push notifications are more profound and detailed than that of other forms of communication, they’re quite perfect for reopening a channel of communication to the previous customer. At the same time, they are also quite useful when it comes to reminding the users about adding an item to their cart. You should, anyway, check with your e-commerce provider to look into the best available options to take benefits from. So, making the most use of push notifications is what you should be doing on a prime note.


Push notifications have always been regarded as one of the most effective strategies to gain the attention of more users and keep the existing ones engaged in the same. It’s also said that push notifications play a major role in bringing the lost customers back and re-engaging them into their lost activities. However, it’s always recommended that you become very specific in using the notifications and look into the fact whether it is worthwhile.


Panacea Infotech is a first-rate mobile app development company offering top-end solutions to range over iOS and Android app development services. So, if you are looking for top-end mobile app development services, we can help you right away!

Share this

Project Planner

Use our project planner to estimate the deliverables