A website has become a must-have entity for every business to survive and thrive in today’s digital world. An attractive web design with user-friendly navigation’s not only catch visitors’ attention but also help you make first good impression necessary to drive customer engagement. If there is any flaw in your web design, it certainly hampers your site’s usability which can make an adverse impact on the bottom line of your business.
When it comes to delivering quality user-experience, usability plays a key role. If your visitors come to your site and they don’t find what they want easily, they instantly leave your site and your conversion rate will go down. Less conversion means less revenue.